Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Is using a H1 tag in a logo image bad for SEO?
-
We have brand logos on certain pages that have H1 tags in them - the H1 text being the brand's name, as this is what we'd want the title of the page to be. The logos are at the top of the page instead of a written title. But is this the best option for SEO? Do search engines value H1 tags in images as highly as a standard H1 tag?Would it be better for SEO to add an alt tag to the logo and add a separate H1 tag on the page that's also the name of the brand?
-
@DVLighting While using an H1 tag in your logo might not hurt SEO, it also doesn't offer a big advantage. In fact, it can actually make things less user-friendly for people with screen readers and take away from the opportunity to clearly highlight your main page message with a separate H1 tag. So, unless your logo itself incorporates the main title text, sticking with a standard H1 tag is the way to go for both SEO clarity and user experience.
-
@DVLighting While using an H1 tag in your logo might not hurt SEO, it also doesn't offer a big advantage. In fact, it can actually make things less user-friendly for people with screen readers and take away from the opportunity to clearly highlight your main page message with a separate H1 tag. So, unless your logo itself incorporates the main title text, sticking with a standard H1 tag is the way to go for both SEO clarity and user experience.
-
When you're writing the alt text for an image, simply write the alt text to describe what the picture is. Some web designers just label the picture 01- example, yet, to improve your SEO, its good to say what is in the picture for example a man eating an apple and write the alt text, just like that, man eating apple.
-
I'm not worried it will hurt SEO. I just wondered if it will actually have any benefit and whether it would be more beneficial having the H1 tag not in the logo and as a standard H1 tag?
-
I'm pretty sure you with HTML5 you can have one
per container element. Therefore, while having the logo as the
isn't ideal, it won't hurt.
-
Don't think so much about this. Use brand name on logo as H1. and you have to be very sure, every page should be have only one h1 tag.
-
Hello Andreas,
Thank you for your answer. I don't think I explained myself very well in the question.
Yes, I meant that the H1 tag should be the brand name, not the title. We have over 60 pages where the topic of the page is a particular brand name that we are stockists of.
At the top of each of those pages is the brand's particular logo which acts as a visual heading for those pages. Our web developer put the H1 tag as the alt attribute for the logo image. But I am unsure as to whether this is good for SEO - to link a H1 tag to the image.
-
This is a thing wich is pretty much normal for a lot of CMS-Templates. It is not best practice, each SEO-Tool will tell you to use only one h1 wich is unique. Don't have equal H1-Tags everywhere. Thats the best practice.
According to John Mueller and my experience, Google is not stupid. It is possible to have more than one H1-Tag. Now it depends on how much factors you are serving well. You and your competitors. These H1 alone is not such a big factor. It is working if you have a second headline with the main-topic of your website. A lot more stuff is relevant. If it is not easy possible to change it, you can deal with it and care about other factors. Special if they are in different sections.
If it is possible, I would allways follow best-practices (specially for smaller or newer domains/companies). One thing sounds wrong "he H1 text being the brand's name, as this is what we'd want the title of the page to be" - I mean, the title (bet you ment the h1) should be what the page is about. Without alt-attribute you current H1 is a simple image, wich means it is empty.
You ask what is working better - Better is to have an H1 unique on every page. Dont use Headings as style Elements and yes, give an alt-attribute for your logo. Thats defenetly a better way, but it is not impossible to do like you did. Like I said, I am pretty long in this business, thatswhy Logos, Sidebar- & Footerheadlines, all style Elements are not SEO-Elelements when I create Webpages. But yes - I also work for websites without changing h1-logos and h3 menu-items (cms-reasons). And it is possible to rank in hard topics. Favorite answer - it depends.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
OnPage SEO
I am about to start my website http://i-love-skiing.com/. I would like to know what OnPage ranking factors should I consider while launching or building my website. I want to rank higher on search results.
On-Page Optimization | | TheresaWoods0 -
What heading tag to use on sidebars and footers
Hello, I have some awareness of how to use H1, H2 and H3.
On-Page Optimization | | kowston
H1 only once per page as the main page heading.
H2's should be subheadings, H3's are sub-sub headings of the and so on.
This structure gives hierarchy and opportunities to use additional keywords in an order of priority. I can clearly understand how this would work in an article but what about other content on the page such as global/frequently repeated elements like sidebars and footers? I see sites - and in particular, I have examed SEO focused sites - that use H3, H4 and H5 in these instances seemingly giving themselves scope to use at least H2 tags as part of the page content and break out of the structure hierarchy when dealing with sidebars and footers. I suppose this could signal theses headings are sections of the page that are less relevant than the main article content but that is just an assumption. I don't know what is correct.0 -
Do Blog Tags affect SEO at all anymore?
We're trying to standardize the use of tags on our site amongst writers/editors, and I'm trying to come up a list of tags they can choose from to tag posts with - and telling them to use no more than 10 (absolute maximum) per post. We are also in the process of migrating to a new CMS, and have 8 defined categories that will all have their own landing page within our "News" section. TLDR: Do blog tags have any impact on SEO anymore? Are they solely meant to help users find articles related on popular topics, or does creating a tag for a popular topic help to improve organic visibility? Full Question: With the tag standardization, I want to make sure we're creating the most useful and effective tags; and the UX/SEO sides of my brain are conflicted. To my understanding, creating a tag about a high volume topic in an industry helps establish the website's relevance to Google/other search engines about that topic and improves overall relevance; but the tag feed page (ex: http://freshome.com/tag/home-protection/) isn't really meant for organic search visibility. So my other question is, is it worth it to noindex the tag pages in the robots.txt? Will that affect any benefit to increased relevance for Google (if there is any)? I'm interested to hear others' thoughts and suggestions. Thanks in advance!
On-Page Optimization | | davidkaralisjr0 -
Does homepage SEO exist at all?
hi Just read a Yoast article explaining that the homepage should never be optimized for a specific keyword and should only be optimized for its business or brand name. i have a large site that I'd like to rank (or increase traffic for as I know people get irritated with that term now) for 'Campervan hire'. It has plenty of sub pages going after 'Campervan hire 'location'' for example. it makes sense to me for the homepage keyword - my core keyword - to be 'Campervan hire' and for the homepage to be optimised for this. However, the article I've just read (https://yoast.com/homepage-seo/) suggests a separate page for this keyword. What are your thoughts pls?? thanks
On-Page Optimization | | CamperConnect142 -
Should I Use WooCommerce Tags & Attributes?
I'm helping an online furniture store search engine optimize a WooCommerce store and I'm trying to make sure our taxonomies make sense. I'd love any help you guys can give, but I'm particularly interested in determining whether we should use tags. Product attributes make sense to me, but I'm concerned to use tags because of the propensity for creating duplicate content. Thanks in advance for any help you guys are willing to give.
On-Page Optimization | | cbizzle0 -
Is Disqus comments useful as per SEO?
Is Disqus comments useful as per SEO? We have some comments on each of our pages and its time taking to moderate them, so wanted to know if its beneficial in any ways for SEO?
On-Page Optimization | | bsharath0 -
SEO can id and class be used in H1?
Can ID and class be used in my H1 tag. I realize best case would be to change it, but it's going to require a change order from the ecommerce company to fix their sloppy code. Will this hurt seo? Example:
On-Page Optimization | | K-WINTER0 -
Do images work as a H1
Is a h1 tag wrapped image with a optimized alt tag as effective as text wrapped in a h1 tag?
On-Page Optimization | | EAOM0