undefined
Skip to content
Moz logo Menu open Menu close
  • Products
    • Moz Pro
    • Moz Pro Home
    • Moz Local
    • Moz Local Home
    • STAT
    • Moz API
    • Moz API Home
    • Compare SEO Products
    • Moz Data
  • Free SEO Tools
    • Domain Analysis
    • Keyword Explorer
    • Link Explorer
    • Competitive Research
    • MozBar
    • More Free SEO Tools
  • Learn SEO
    • Beginner's Guide to SEO
    • SEO Learning Center
    • Moz Academy
    • SEO Q&A
    • Webinars, Whitepapers, & Guides
  • Blog
  • Why Moz
    • Agency Solutions
    • Enterprise Solutions
    • Small Business Solutions
    • Case Studies
    • The Moz Story
    • New Releases
  • Log in
  • Log out
  • Products
    • Moz Pro

      Your all-in-one suite of SEO essentials.

    • Moz Local

      Raise your local SEO visibility with complete local SEO management.

    • STAT

      SERP tracking and analytics for enterprise SEO experts.

    • Moz API

      Power your SEO with our index of over 44 trillion links.

    • Compare SEO Products

      See which Moz SEO solution best meets your business needs.

    • Moz Data

      Power your SEO strategy & AI models with custom data solutions.

    NEW Keyword Suggestions by Topic
    Moz Pro

    NEW Keyword Suggestions by Topic

    Learn more
  • Free SEO Tools
    • Domain Analysis

      Get top competitive SEO metrics like DA, top pages and more.

    • Keyword Explorer

      Find traffic-driving keywords with our 1.25 billion+ keyword index.

    • Link Explorer

      Explore over 40 trillion links for powerful backlink data.

    • Competitive Research

      Uncover valuable insights on your organic search competitors.

    • MozBar

      See top SEO metrics for free as you browse the web.

    • More Free SEO Tools

      Explore all the free SEO tools Moz has to offer.

    NEW Keyword Suggestions by Topic
    Moz Pro

    NEW Keyword Suggestions by Topic

    Learn more
  • Learn SEO
    • Beginner's Guide to SEO

      The #1 most popular introduction to SEO, trusted by millions.

    • SEO Learning Center

      Broaden your knowledge with SEO resources for all skill levels.

    • On-Demand Webinars

      Learn modern SEO best practices from industry experts.

    • How-To Guides

      Step-by-step guides to search success from the authority on SEO.

    • Moz Academy

      Upskill and get certified with on-demand courses & certifications.

    • MozCon

      Save on Early Bird tickets and join us in London or New York City

    Unlock flexible pricing & new endpoints
    Moz API

    Unlock flexible pricing & new endpoints

    Find your plan
  • Blog
  • Why Moz
    • Small Business Solutions

      Uncover insights to make smarter marketing decisions in less time.

    • Agency Solutions

      Earn & keep valuable clients with unparalleled data & insights.

    • Enterprise Solutions

      Gain a competitive edge in the ever-changing world of search.

    • The Moz Story

      Moz was the first & remains the most trusted SEO company.

    • Case Studies

      Explore how Moz drives ROI with a proven track record of success.

    • New Releases

      Get the scoop on the latest and greatest from Moz.

    Surface actionable competitive intel
    New Feature

    Surface actionable competitive intel

    Learn More
  • Log in
    • Moz Pro
    • Moz Local
    • Moz Local Dashboard
    • Moz API
    • Moz API Dashboard
    • Moz Academy
  • Avatar
    • Moz Home
    • Notifications
    • Account & Billing
    • Manage Users
    • Community Profile
    • My Q&A
    • My Videos
    • Log Out

The Moz Q&A Forum

  • Forum
  • Questions
  • Users
  • Ask the Community

Welcome to the Q&A Forum

Browse the forum for helpful insights and fresh discussions about all things SEO.

  1. Home
  2. SEO Tactics
  3. On-Page Optimization
  4. Is using a H1 tag in a logo image bad for SEO?

Moz Q&A is closed.

After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

Is using a H1 tag in a logo image bad for SEO?

On-Page Optimization
6
9
8.1k
Loading More Posts
  • Oldest to Newest
  • Newest to Oldest
  • Most Votes
Reply
  • Reply as question
Log in to reply
This topic has been deleted. Only users with question management privileges can see it.
  • DVLighting
    DVLighting Subscriber last edited by Sep 10, 2019, 5:42 AM

    We have brand logos on certain pages that have H1 tags in them - the H1 text being the brand's name, as this is what we'd want the title of the page to be.  The logos are at the top of the page instead of a written title. But is this the best option for SEO? Do search engines value H1 tags in images as highly as a standard H1 tag?Would it be better for SEO to add an alt tag to the logo and add a separate H1 tag on the page that's also the name of the brand?

    1 Reply Last reply Reply Quote 0
    • Aditi_08
      Aditi_08 @DVLighting last edited by Jun 13, 2024, 10:59 AM

      @DVLighting While using an H1 tag in your logo might not hurt SEO, it also doesn't offer a big advantage. In fact, it can actually make things less user-friendly for people with screen readers and take away from the opportunity to clearly highlight your main page message with a separate H1 tag. So, unless your logo itself incorporates the main title text, sticking with a standard H1 tag is the way to go for both SEO clarity and user experience.

      1 Reply Last reply Reply Quote 0
      • Aditi_08
        Aditi_08 @DVLighting last edited by Jun 13, 2024, 10:52 AM

        @DVLighting While using an H1 tag in your logo might not hurt SEO, it also doesn't offer a big advantage. In fact, it can actually make things less user-friendly for people with screen readers and take away from the opportunity to clearly highlight your main page message with a separate H1 tag. So, unless your logo itself incorporates the main title text, sticking with a standard H1 tag is the way to go for both SEO clarity and user experience.

        1 Reply Last reply Reply Quote 0
        • sarahwalsh
          sarahwalsh last edited by Jun 11, 2024, 6:30 PM

          When you're writing the alt text for an image, simply write the alt text to describe what the picture is. Some web designers just label the picture 01- example, yet, to improve your SEO, its good to say what is in the picture for example a man eating an apple and write the alt text, just like that, man eating apple.

          1 Reply Last reply Reply Quote 0
          • topic:timeago_earlier,5 years
          • DVLighting
            DVLighting Subscriber @SearchStan last edited by Sep 11, 2019, 4:43 AM Sep 11, 2019, 4:43 AM

            I'm not worried it will hurt SEO. I just wondered if it will actually have any benefit and whether it would be more beneficial having the H1 tag not in the logo and as a standard H1 tag?

            Aditi_08 2 Replies Last reply Jun 13, 2024, 10:59 AM Reply Quote 0
            • SearchStan
              SearchStan Subscriber last edited by Sep 10, 2019, 2:06 PM Sep 10, 2019, 2:06 PM

              I'm pretty sure you with HTML5 you can have one

              per container element. Therefore, while having the logo as the

              isn't ideal, it won't hurt.

              DVLighting 1 Reply Last reply Sep 11, 2019, 4:43 AM Reply Quote 1
              • Rajesh.Prajapati
                Rajesh.Prajapati last edited by Sep 10, 2019, 11:34 AM Sep 10, 2019, 11:34 AM

                Don't think so much about this. Use brand name on logo as H1. and you have to be very sure, every page should be have only one h1 tag.

                1 Reply Last reply Reply Quote 0
                • DVLighting
                  DVLighting Subscriber last edited by Sep 10, 2019, 7:54 AM Sep 10, 2019, 7:54 AM

                  Hello Andreas,

                  Thank you for your answer. I don't think I explained myself very well in the question.

                  Yes, I meant that the H1 tag should be the brand name, not the title. We have over 60 pages where the topic of the page is a particular brand name that we are stockists of.

                  At the top of each of those pages is the brand's particular logo which acts as a visual heading for those pages. Our web developer put the H1 tag as the alt attribute for the logo image. But I am unsure as to whether this is good for SEO - to link a H1 tag to the image.

                  1 Reply Last reply Reply Quote 0
                  • paints-n-design
                    paints-n-design last edited by Sep 10, 2019, 7:19 AM Sep 10, 2019, 7:19 AM

                    This is a thing wich is pretty much normal for a lot of CMS-Templates. It is not best practice, each SEO-Tool will tell you to use only one h1 wich is unique. Don't have equal H1-Tags everywhere. Thats the best practice.

                    According to John Mueller and my experience, Google is not stupid. It is possible to have more than one H1-Tag. Now it depends on how much factors you are serving well. You and your competitors. These H1 alone is not such a big factor. It is working if you have a second headline with the main-topic of your website. A lot more stuff is relevant. If it is not easy possible to change it, you can deal with it and care about other factors.  Special if they are in different sections.

                    If it is possible, I would allways follow best-practices (specially for smaller or newer domains/companies). One thing sounds wrong "he H1 text being the brand's name, as this is what we'd want the title of the page to be" - I mean, the title (bet you ment the h1) should be what the page is about.  Without alt-attribute you current H1 is a simple image, wich means it is empty.

                    You ask what is working better - Better is to have an H1 unique on every page. Dont use Headings as style Elements and yes, give an alt-attribute for your logo. Thats defenetly a better way, but it is not impossible to do like you did. Like I said, I am pretty long in this business, thatswhy Logos, Sidebar- & Footerheadlines, all style Elements are not SEO-Elelements when I create Webpages. But yes - I also work for websites without changing h1-logos and h3 menu-items (cms-reasons). And it is possible to rank in hard topics. Favorite answer - it depends.

                    1 Reply Last reply Reply Quote 1
                    • 1 / 1
                    1 out of 9
                    • First post
                      1/9
                      Last post

                    Got a burning SEO question?

                    Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


                    Start my free trial


                    Browse Questions

                    Explore more categories

                    • Moz Tools

                      Chat with the community about the Moz tools.

                    • SEO Tactics

                      Discuss the SEO process with fellow marketers

                    • Community

                      Discuss industry events, jobs, and news!

                    • Digital Marketing

                      Chat about tactics outside of SEO

                    • Research & Trends

                      Dive into research and trends in the search industry.

                    • Support

                      Connect on product support and feature requests.

                    • See all categories

                    Related Questions

                    • vikasnwu

                      Logo Image H1 Tag SquareSpace

                      We have a site hosted on SquareSpace:  Roomhance.com Going through the on-page optimizaton tool, we noticed that the H1 tags weren't fully optimized. If you click on view source on the page, it shows 2 H1 tags on the home page: id="logoImage"><a <span="" class="html-attribute-name">href</a><a <span="" class="html-attribute-name">="</a>/">src="//static1.squarespace.com/static/5bcca055ab1a62465f5b9ee7/t/5c18feb270a6adf771765799/1588613682225/?format=1500w" alt="Virtual Staging For Real Estate | Roomhance" /> style="text-align:center;white-space:pre-wrap;">Virtual Staging The 2nd one shown above it the H1 tag we want.  I'm wondering if the H1 tag in the logo image is hurting us for SEO?  Can't figure out how to modify it in SquareSpace.

                      On-Page Optimization | May 5, 2020, 1:23 AM | vikasnwu
                      0
                    • imjonny123

                      Thoughts on adding "near me" to title tag for local SEO?

                      I want to lean out my title tags and will most likely be doing an A/B test. They currently have the "Near Me" modifier in there, which I believe Google can distinguish local SEO without it. Thoughts?

                      On-Page Optimization | Sep 26, 2023, 11:12 AM | imjonny123
                      0
                    • bbuildingbusiness

                      Yoast SEO doesn't recognize images

                      Hi, I'm currently adding alt tags to my images but the Yoast SEO plug in in Wordpress states on all my pages “No images appear in this page, consider adding some as appropriate.“ while I do have images on my pages. What could be the problem? Best, Rik

                      On-Page Optimization | Jan 12, 2017, 7:20 AM | bbuildingbusiness
                      0
                    • davidkaralisjr

                      Do Blog Tags affect SEO at all anymore?

                      We're trying to standardize the use of tags on our site amongst writers/editors, and I'm trying to come up a list of tags they can choose from to tag posts with - and telling them to use no more than 10 (absolute maximum) per post. We are also in the process of migrating to a new CMS, and have 8 defined categories that will all have their own landing page within our "News" section. TLDR: Do blog tags have any impact on SEO anymore? Are they solely meant to help users find articles related on popular topics, or does creating a tag for a popular topic help to improve organic visibility? Full Question: With the tag standardization, I want to make sure we're creating the most useful and effective tags; and the UX/SEO sides of my brain are conflicted. To my understanding, creating a tag about a high volume topic in an industry helps establish the website's relevance to Google/other search engines about that topic and improves overall relevance; but the tag feed page (ex: http://freshome.com/tag/home-protection/) isn't really meant for organic search visibility. So my other question is, is it worth it to noindex the tag pages in the robots.txt? Will that affect any benefit to increased relevance for Google (if there is any)? I'm interested to hear others' thoughts and suggestions. Thanks in advance!

                      On-Page Optimization | Aug 2, 2016, 4:09 PM | davidkaralisjr
                      0
                    • BipSum

                      Should I watermark my product images

                      I am in the process of creating new images for my products to use on my website.  Are there any advantages or disadvantages of watermarking each image?  Is there an SEO impact good or bad?  I am aware that filename and Alt tags are important, but am unsure if google dislikes watermarked images.

                      On-Page Optimization | Oct 11, 2013, 7:02 AM | BipSum
                      1
                    • OMGPyrmont

                      Disclaimer in footer - is it affecting my SEO?

                      For legal reasons I am required to include a 266 word disclaimer in the footer of every page of my credit card comparison site creditcards.com.au. My question is in 2 parts: is this indexable content likely to be hurting my SEO? if so, what is the best way to include the text in the footer but prevent search engines from indexing it? Thanks.

                      On-Page Optimization | Oct 18, 2012, 1:51 AM | OMGPyrmont
                      0
                    • DTOSI

                      Do you think using accordion text can hurt SEO?

                      I have a lot of text for my home page. My plan is to a J Query Plugin for accordion text. Does anyone think that this can hurt SEO efforts?

                      On-Page Optimization | Jan 7, 2016, 8:31 AM | DTOSI
                      1
                    • Yozzer

                      German SEO

                      Just a quickie, Does anybody know of any strong German SEO agencies? Many Thanks Sean

                      On-Page Optimization | Jul 12, 2011, 5:49 PM | Yozzer
                      0

                    Get started with Moz Pro!

                    Unlock the power of advanced SEO tools and data-driven insights.

                    Start my free trial
                    Products
                    • Moz Pro
                    • Moz Local
                    • Moz API
                    • Moz Data
                    • STAT
                    • Product Updates
                    Moz Solutions
                    • SMB Solutions
                    • Agency Solutions
                    • Enterprise Solutions
                    Free SEO Tools
                    • Domain Authority Checker
                    • Link Explorer
                    • Keyword Explorer
                    • Competitive Research
                    • Brand Authority Checker
                    • Local Citation Checker
                    • MozBar Extension
                    • MozCast
                    Resources
                    • Blog
                    • SEO Learning Center
                    • Help Hub
                    • Beginner's Guide to SEO
                    • How-to Guides
                    • Moz Academy
                    • API Docs
                    About Moz
                    • About
                    • Team
                    • Careers
                    • Contact
                    Why Moz
                    • Case Studies
                    • Testimonials
                    Get Involved
                    • Become an Affiliate
                    • MozCon
                    • Webinars
                    • Practical Marketer Series
                    • MozPod
                    Connect with us

                    Contact the Help team

                    Join our newsletter
                    Moz logo
                    © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
                    • Accessibility
                    • Terms of Use
                    • Privacy

                    Looks like your connection to Moz was lost, please wait while we try to reconnect.