Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Is there any significant benefit to creating online directory listings that only provide nofollow links to our domain?
-
Is there any significant benefit to creating online directory listings that only provide nofollow links to our domain?
For context, whilst doing link gap analysis I've found our competitors are listed on local government directories such as getsurrey.co.uk and miltonkeynes.co.uk. Whilst these aren't seen as spam directories, it's still highly unlikely we'll receive much traffic through them.
The links they provide to our domain have the nofollow tag. So I wonder whether there's any other benefit to investing the time in creating these listings?
Would be interested to hear your thoughts
Many thanks in advance
-
Thanks for your input Daniel, much appreciated.
-
The main takeaway for me would be not to focus too much on the NoFollow/DoFollow links ratio. If there are listings where you can put your site and you can get traffic and rank from, then just go ahead and add your site there. A site with (no-spam) nofollow links will always rank higher than a site with no links.
Having your site listed in those directories can in fact sometimes give you more credibility or even new leads, and if the directory has a high spam rating, you can always disavow the backlink.
Daniel Rika - Dalerio Consulting
https://dalerioconsulting.com/
info@dalerioconsulting.com -
Hi Daniel,
Thanks for taking the time to respond, really appreciate your reply.
The SemRush case study is an interesting read. My concern is that if we were to create listings with no follow links on all the directory sites that our competitors use, our nofollow link percentage would be much higher than 40%. In turn creating the unhealthy ratio of follow v nofollow which you mention.
If I can take away that the optimal % of nofollow links should be ideally between 20% - 40% then that gives us a good guideline of how many of these directory listings are a reasonable amount.
Thanks,
Will
-
NoFollow links are normal and have been proven to be healthy when it comes to ranking on Google. In fact, if you have an unhealthy ratio of DoFollow vs NoFollow links to your site, it could raise red flags for SEO.
As the NoFollow attribute was introduced in 2005, the entire web slowly began to switch to NoFollow because of fear that they would be penalized by Google if their user-generated content was linking to spam sites. That entirely defeated the purpose of introducing NoFollow in the first place, and because of that Google has recently introduced and has been pushing the use of "sponsored" and "ugc" tags.
In a case study by SemRush, it was noted that for the #1 ranking pages on Google, around 20%-40% of their links were NoFollow. In fact, the percentage of NoFollow links for the #1 ranking page was higher than the percentage of NoFollow links for the entire site.
To sum it up, NoFollow links are good for your site and you should continue building links on quality sites, with a bit less regard to whether they are DoFollow or NoFollow.
Daniel Rika - Dalerio Consulting
https://dalerioconsulting.com/
info@dalerioconsulting.com
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Will using a reverse proxy give me the benefits of the main sites domain authority?
If I am running example.com and have a blog on exampleblog.com Will moving the blog to example.com/blog and using a reverse proxy give the blog the same domain authority as example.com Thanks
Intermediate & Advanced SEO | | El-Bracko0 -
Changed all external links to 'NoFollow' to fix manual action penalty. How do we get back?
I have a blog that received a Webmaster Tools message about a guidelines violation because of "unnatural outbound links" back in August. We added a plugin to make all external links 'NoFollow' links and Google removed the penalty fairly quickly. My question, how do we start changing links to 'follow' again? Or at least being able to add 'follow' links in posts going forward? I'm confused by the penalty because the blog has literally never done anything SEO-related, they have done everything via social and email. I only started working with them recently to help with their organic presence. We don't want them to hurt themselves at all, but 'follow' links are more NATURAL than having everything as 'NoFollow' links, and it helps with their own SEO by having clean external 'follow' links. Not sure if there is a perfect answer to this question because it is Google we're dealing with here, but I'm hoping someone else has some tips that I may not have thought about. Thanks!
Intermediate & Advanced SEO | | HashtagJeff0 -
Does Navigation Bar have an effect on the link juice and the number of internal links?
Hi Moz community, I am getting the "Avoid Too Many Internal Links" error from Moz for most of my pages and Google declared the max number as 100 internal links. However, most of my pages can't have internal links less than 100, since it is a commercial website and there are many categories that I have to show to my visitors by using the drop down navigation bar. Without counting the links in the navigation bar, the number of internal links is below 100. I am wondering if the navigation bar links affect the link juice and counted as internal links by Google. The Same question also applies to the links in the footer. Additionally, how about the products? I have hundreds of products in the category pages and even though I use pagination I still have many links in the category pages (probably more than 100 without even counting the navigation bar links). Does Google count the product links as internal links and how about the effect on the link juice? Here is the website if you want to take a look: http://www.goldstore.com.tr Thank you for your answers.
Intermediate & Advanced SEO | | onurcan-ikiz0 -
How to outrank a directory listing with high DA but low PA?
My site is at 4th place, 3 places above it is a gumtree (similar to yell, yelp) listing. How can you figure out how difficult it would be outrank those pages? I mean obviously the pages would have low PA and they are top based on the high DA of the site. This also seems to go back to keyword research and difficulty, when I'm doing keyword research and I see a wikipedia site in top 5 rank, or a yell.com or perhaps an article in forbes.com outranks your site. Typically the problem seems to be Google giving a lot of credit to these pages rankings based on the high DA rather than PA of the pages. How would you gauge the difficulty of that keyword then if the competition are pages with very high DA which is impossible to compete with but low PA? Thanks
Intermediate & Advanced SEO | | magusara2 -
Chinese Sites Linking With Bizarre Keywords Creating 404's
Just ran a link profile, and have noticed for the first time many spammy Chinese sites linking to my site with spammy keywords such as "Buy Nike" or "Get Viagra". Making matters worse, they're linking to pages that are creating 404's. Can anybody explain what's going on, and what I can do?
Intermediate & Advanced SEO | | alrockn0 -
Canonical link vs root domain
I have a wordpress website installed on http://domain.com/home/ instead of http://domain.com - Does it matter whether I leave it that way with a canonical link from the domain.com to the domain.com/home/ or should I move the wordpress files and database to the root domain?
Intermediate & Advanced SEO | | JosephFrost0 -
Is this link follow or nofollow? Does it pass linkjuice?
I have been seeing conflicting opinions about how Google would treat links using 'onclick'. For the example provided below: Would Google follow this link and pass the appropriate linking metrics(it is internal and points to a deeper level in our visnav)? =-=-=-=-=-=-= <div id='<a class="attribute-value">navBoxContainer</a>' class="<a class="attribute-value">textClass</a>"> <div id="<a class="attribute-value">boxTitle</a>" onclick="<a class="attribute-value">location.href='bla</a>h.example.com"> <div class="<a class="attribute-value">boxTitleContent</a>" title="<a class="attribute-value">Text Here</a>"><a href<a class="attribute-value">Text Here</a>"><a ="blah.exam.cpleom">Text Herea>div> ``` =-=-=-=-=-=-= An simple yes/no would be alright, but any detail/explination you could provide would be helpful and very much appreciated. Thank you all for your time and responses.
Intermediate & Advanced SEO | | TLM0 -
Increasing Internal Links But Avoiding a Link Farm
I'm looking to create a page about Widgets and all of the more specific names for Widgets we sell: ABC Brand Widgets, XYZ Brand Widgets, Big Widgets, Small Widgets, Green Widgets, Blue Widgets, etc. I'd like my Widget page to give a brief explanation about each kind of Widget with a link deeper into my site that gives more detail and allows you to purchase. The problem is I have a lot of Widgets and this could get messy: ABC Green Widgets, Small XYZ Widgets, many combinations. I can see my Widget page teetering on being a link farm if I start throwing in all of these combos. So where should I stop? How much do I do? I've read more than 100 links on a page being considered a link farm, is that a hardline number or a general guideline?
Intermediate & Advanced SEO | | rball10