Partner outranking main site in local
-
I've been working on local for a client, and it looks like the partner's name and one review is outranking the firm name and it's 20 reviews. The firm's GMB profile is better, but they're still buried.
Any advice?
-
I hope you are doing well!
I'm a Professional SEO "Link Builder" Specialist. I have multiple niche Websites/Blogs having High DA / DR and good Organic Traffic on the Google Search Engine at a reasonable price than others.
Check Some Examples of My Quality Website Here:
Websites Organic Search Traffic
https://www.techtimes.com/ 37.3K
https://spacecoastdaily.com/ 76K
https://latinpost.com/ 5.6K
https://wheon.com/ 93.5K
https://henof.com/ 119.2K
https://www.tmcnet.com/ 5.6KNote: I have 10k+ sites If you need more websites, share with me your requirements.
Looking forward to hearing from you soon!
Best Regards,
-
My sincere pleasure, Julie!
-
Thank you for the great answer Miriam!
-
I really like this response. I was thinking, fully with my SEO-head, but from a business POV this answer is right on the money
-
Hi Julie!
So sorry to hear of the trouble you're having with that. It's not an uncommon scenario. There are basically two steps to take to try to resolve this:
- Do a competitive audit between the business and the partner. Set up a spreadsheet so that you can compare the metrics of the two entities you're investigating. Look at keywords in business title, DA, PA of the GMB landing page on the website, review count, rating and sentiment, possible duplicate listings, citation accuracy/spread for each, etc. Once you have those metrics, you may be able to spot some specific reason why Google is favoring the partner over the firm. If not, move on to step 2.
2) If the client judges that the partner outranking the firm is harming a critical metric like conversions or revenue, you can decide to minimize the partner listing to try to demote it, if the client agrees. Remove photos, remove hours of operation if you can, point the listing to a low PA page on the site (typically a partner page rather than the home page, unless your partner has a strong landing page?), remove any keywords from the partner's title, etc. At the same time, try to earn a few good new links for the landing page of the firm, and showing a bit of extra love to the firm's listing can't hurt. Add new photos, maybe start scheduling some Google posts, do some Q&A. Hopefully the combination of minimizing the partner and maximizing the firm will generate the desired results.
This won't be the right solution for every scenario, but if it's deemed that the partner outranking the firm is negatively impacting the business to a degree that the partner's listing prominence needs to be sacrifice for the sake of the brand, hopefully my instructions will help!
-
They're positive for both. I don't think he's well known.
There may be a few more searches for the partner's name because there are other attorneys, in other states, with the same name but according to ahrefs it's not a huge number.
If a person searched for the partner, it would be nice if they saw his one box, but our main goal is to get the firm on the map.
-
Ah that's pretty interesting. Is it a positive or a negative review? Negative reviews tend to have prominence over positive ones (which is why people often engage in reputation management attempts). If both sets of reviews (partner vs firm) are positive then it could just be, they're such a big name that they disrupt the SERPs (as people search more for them than for the firm, yet both are intrinsically connected)
-
A Senior, named partner of the firm.
-
What do you mean by partner?
A business partner commercially (another company?)
A partner of your business (like a General Practitioner, a partner of the practice in a medical profession - a person?)
An affiliate partner? A stockist?
There are so many types of business partnership that I believe we need just a smidge more info here, to help properly
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Local SEO, how much additional information to fill out beyond NAP
Hello, When filling out citations, do you flush out each site with extra profile information like picture, categories, service area, etc or do you just fill out NAP and website link and move on? I'm concerned about the time factor but I want to do good SEO that lasts into the future. What do you skip and what do you add?
Image & Video Optimization | | BobGW0 -
When do I use no-follow links to interlink on my own site?
Hi Mozzers, When would I ever want to use no-follow links when interlinking pages on my site? The more authority being passed around, the better, right? Does it save or conserve page rank / authority from being transferred to pages you don't necessarily need it on? Thanks!
Image & Video Optimization | | Travis-W0 -
Local SEO NAP issue
Hello, All of my citations addresses have the street address 913 S. Latah Street except there are other businesses in this building with the same address. Should I have included "Room H"? Also, is "S." different than "South"? Is "St." different than Street? Looking for correct consistent citations.
Image & Video Optimization | | BobGW0 -
How do you know if you are listed in google+ local?
OK This Google+ local and Google places merge is confusing. My first question is how do you know if your company is listed in Google+ local? I've done a search in Google Plus (logged in with another gmail account) but couldn't find my company on the results. Second question is that I am also not able to be found in maps.google.com, is this related? Thanks
Image & Video Optimization | | donovanfox0 -
Google Local pulling incorrect business name
A client mistakenly put her business name in one of the directories with "In" after the name for" incorporated". She wants to remove the "In" because it just looks weird, but we cannot figure out how, its showing up in google local too now. She did update her infousa listing but that didn't help.
Image & Video Optimization | | handsun0 -
Local Listings for a Virtual Product
My company sells very geographically specific products online. We have local offices in cities connected to the product and they are labeled with terms such as "florida widget". Could I use local SEO and add my website link to Google maps, etc... with the local address or is that not allowed since the products are not sold in the physical local office but rather online?
Image & Video Optimization | | theLotter0 -
Local citations | Local search
What is the best way to find local resources to gain reviews and citations from to help with strengthening your position in Google Places?
Image & Video Optimization | | echo10 -
What is the best way to host a video on my site from a SEO perspective?
Hi, we are in the process of creating a video about a topic that is highly relevant for our customers. Once it is completed we want to offer the video to our customers so that they can embed it into their own websites for free. What is the best way to do this and still receive maximum SEO juice? If we use a a video service like youtube or vimeo, then the link will go to vimeo or youtube and not our site. One thing we are thinking about is asking our customers to link to our site in return for embedding the video, but if there is an automatic solution then this would be a lot better. Any tips will be highly appreciated! If you have anyother tips regarding video content then the same of course! Many thanks! Daan
Image & Video Optimization | | daan.loening0