Why isn't our complete meta title showing up in the Google SERPS? (cut off half way)
-
We carry a product line, cutless bearings (for use on boats).
For instance, we have one, called the Able, that has the following meta title (and searched by View Page Source to confirm): BOOT 1-3/8" x 2-3/8" x 5-1/2" Johnson Cutless Bearing | BOOT Cutlass
However, if I search for it on on Google by part number or name (boot cutless bearing, boot cutlass bearing), the meta title comes back with whole first part chopped off, only showing this : "x 5-1/2" Johnson Cutless Bearing | BOOT Cutlass - Citimarine ..."
Any idea why?
Here's the url if it will hopefully help: https://citimarinestore.com/en/metallic-inches/156-boot-johnson-cutless-bearing-870352103.html
All the products in the category are doing the same.
Thanks!
-
sometimes the meta title might be too long, we had this problem with a Bristol company we had to rewrite the meta titles using yoast SEO, to improve the organic seo.
-
Three methods using modules on your existing CMS of implementing the fixes. I use labels A, B & C three different configurations C is the least expensive I think all three of them would add a lot of value however you would be very safe using A or C
A)
**1) all-in-one with canonical **
2) JSON-LD
B)
1) Add a canonical tag to your site
https://addons.prestashop.com/en/url-redirects/22526-canonical-seo.html
2) open graph
3) JSON-LD
or
C )
1) Add a canonical tag to your site
https://addons.prestashop.com/en/url-redirects/22526-canonical-seo.html
2) This module offers structured data/JSON-LD Facebook and Twitter open graph tag redirects Site maps etc. a base SEO suite without a canonical tag found above.
This video is of the all-in-one module without the canonical tag unfortunately but it's the least expensive of the two.
I hope this wasn't confusing I would choose A or C it will really help your site.
All the best,
Tom
-
Very complete information. Thank you very much! I will first try simplifying the meta title, might be a bit too long now. See other competitors with the same meta title, just cutting out some of the later stuff we have.
Will go through this answer more in detail when back in the office tomorrow and see the other suggestions. Thank you once again.
-
I don't know how much it will help but if you remove the MFG prior to the part number it may help a little bit. It's a 30% chance but the reason I bring it up is when I google "MFG#: 870352103." exactly what you have on the page shows me the highlight what I have typed in however the part number is shown in addition but it is not highlighted.
I strongly believe this was done intentionally by Google for a better user experience.
Google tunicates and rewrites descriptions all the time. I don't think to have the part number in the SERPS is considered important to Google
Your meta description is a suggestion to Google. There’s no guarantee that it’ll actually be shown. So, if you don’t see your description, that means Google probably made something up for you. Perhaps it felt the meta description you created didn’t represent the content of the page, or is a duplicate, for instance. Here you’ll find all the possible reasons why your meta description doesn’t show.
very long part numbers are unlikely to give a clear idea of the content of the page, therefore, less likely to be displayed.
- Good descriptions are human-readable and diverse. Page-specific data is a good candidate for programmatic generation. Keep in mind that meta descriptions comprised of long strings of keywords don't give users a clear idea of the page's content, and are less likely to be displayed in place of a regular snippet.
- Use quality descriptions. Finally, make sure your descriptions are truly descriptive. Because the meta descriptions aren't displayed in the pages the user sees, it's easy to let this content slide. But high-quality descriptions can be displayed in Google's search results, and can go a long way to improving the quality and quantity of your search traffic.
- See https://support.google.com/webmasters/answer/35624?hl=en
- https://moz.com/blog/how-to-write-meta-descriptions-in-a-changing-world
- https://www.authoritylabs.com/title-tags/
- https://moz.com/learn/seo/meta-description
- https://kb.yoast.com/kb/my-meta-descriptions-arent-showing-up-in-the-search-result-pages/
I would look into implementing JSON-LD /schema on the page so you can edit your product number you can do this with the Screaming Frog it will show you the pixel with because character length is not always the same as the letter "I" use less space than the letter "H"
It is free for up to 500 URLs https://www.screamingfrog.co.uk/seo-spider/
In addition, I have posted your page URL, description and it is still lacking a canonical tag I would add one.
the part number if search for will show up because that's what the user intends on looking for. In addition you do not want Google taking clicks from your website you want people to click on your site in order to find the part number you may want to change your content to make the part numbers a bigger part of the actual page content.
-
Page Url
-
https://citimarinestore.com/en/metallic-inches/156-boot-johnson-cutless-bearing-870352103.html
-
Title
-
BOOT 1-3/8" x 2-3/8" x 5-1/2" Johnson Cutlass Bearing [Length:53]
-
Meta Description
-
DURAMAX BOOT Cutlass Johnson Bearing, Naval Brass. Shaft Diameter: 1 3/8", Outside Diameter: 2 3/8", Length: 5 1/2", Thickness: 1/8". Weight: 1.8 lbs. 870352103 [Length:160]
-
Canonical
-
None
Google "boot cutless bearing, boot cutlass bearing"
https://citimarinestore.com/en/metallic-inches/156-boot-johnson-cutless-bearing-870352103.html
Google "cutless bearing"
https://citimarinestore.com/citiguide/johnson-cutless-bearings-your-complete-guide/
https://citimarinestore.com/en/136-johnson-duramax-cutless-bearings
Googling "870352103"
It could be that it's over 550 pixels
Try using https://metatags.io/ to add Open Graph tags to your products or Facebook twitter and other social media platforms
-
Page Url
-
https://citimarinestore.com/en/metallic-inches/156-boot-johnson-cutless-bearing-870352103.html
-
<title>BOOT 1-3/8" x 2-3/8" x 5-1/2" Johnson Cutlass Bearing</title>
To add JSON-LD
With
https://www.rankranger.com/schema-markup-generator (I used a Image from your page for the photo) https://citimarinestore.com/429-large/boot-johnson-cutless-bearing-870352103.jpg
Tested in https://search.google.com/test/rich-results?id=qjE-Sbw4lhzWGpK4hmYHqA
Add the MPN in JSON-LD****SKU is a retailer's own Stock Keeping Unit, which they use to keep track of inventory. This would be unique to each retailer. MPN is the Manufacturer's Part Number, which in the case of the DURAMAX BOOT Cutlass Johnson Bearing you mention would be 870352103
Hope this helps,
Tom
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Can't generate a sitemap with all my pages
I am trying to generate a site map for my site nationalcurrencyvalues.com but all the tools I have tried don't get all my 70000 html pages... I have found that the one at check-domains.com crawls all my pages but when it writes the xml file most of them are gone... seemingly randomly. I have used this same site before and it worked without a problem. Can anyone help me understand why this is or point me to a utility that will map all of the pages? Kindly, Greg
Intermediate & Advanced SEO | | Banknotes0 -
Homepage meta title not indexing correctly on google
Hello everyone! We're having a spot of trouble with our website www.whichledlight.com The meta title is coming up wrong on google. In Google it currently reads out
Intermediate & Advanced SEO | | TrueluxGroup
'Which LED Light: LED Bulbs & Lamps Compared'
when it should be
'LED Bulbs & Lamps Compared | Which LED Light' Last snapshot of the page from google was yesterday (5th April 2016) Anyone got any ideas?
Is all the markup correct in the ?0 -
Submitted a Disavow BUT can't send in a RECONSIDERATION, WHY?
Hi Community! 2 weeks ago, i sent in our first/HUGE disavow list to Google. Out of the 2700 domains we submitted, 1300 of them we successfully removed, but we have nothing to show Google. Reason is because on our reconsideration request page, we can't submit anything because we didn't receive a message from Google (please see screenshot). I know for a FACT we got hit by an ALGORITHM penalty back in March2013. So, I have this wonderful Gdoc to prove that we worked LONG AND HARD to add and remove links in the past year, but we can't seem to message Google and tell them our story on why we should be reconsidered. How do we tell Google our success of removals? It's been 2 weeks, how much longer until we see a change in traffic? Or do we have to wait for the next update of algorithms by google aka REFRESH to see a change? Let me know and thank you so much in advance! Shawn cYGKLVR
Intermediate & Advanced SEO | | Shawn1241 -
Pipe ("|") in my website's title is being replaced with ":" in Google results
Hi , One of the websites I'm promoting and working on is www.pau-brasil.co.il.
Intermediate & Advanced SEO | | Kadel
It's wordpress-based website and as you can see the html's Title is "PauBrasil | some hebrew slogan".
(Screenshot: http://i.imgur.com/2f80EEY.gif)
When I'm searching for "PauBrasil" (Which is the brand's name) , one of the results google shows is "PauBrasil: Some Hebrew Slogan" (Screenshot: http://i.imgur.com/eJxNHrO.gif ) Why does the pipe is being replaced with ":" ?
And not just that , as you can see there's a "blank space" missing between the the ":" to the slogan.
(note: the websites has been indexed by google crawler at least 4 times so I find it hard to believe it can be the reason) I've keep on looking and found out that there's another page in that website with the exact same title
but when I'm looking for it in google , it shows the title as it really is , with pipe. ("|").
(Screenshot: http://i.imgur.com/dtsbZV2.gif) Have you ever encountered something like that?
Can it be that the duplicated title cause that weird "replacement"? Thanks in advance,
Kadel0 -
Changing meta title dynamically e.g. with number of reviews in title. Is this a problem?
I would like to put the number of reviews in the meta title of a product page. I noticed that tripadvisor for example does the same. However I read in some places that people encountered problems with frequent title tag changes. Did you ever encounter problems by just changing numbers in title tag?
Intermediate & Advanced SEO | | lcourse
Do you think it is really a problem if just the number of the reviews changes? what about putting number of reviews in the meta description instead?0 -
Any way to find which domains are 301 redirected to competitors' websites?
By looking at the work from an SEO collegue it became clear that his weak linkbuilding graph probably is not the cause for his good rankings for a pretty competitive keyword. (also no social mentions where found) I was wondering what it could be, site structure and other on page optimization factors seems to be ok and I don't think there will be exceptionally good or bad user behavior... Finally I looked at the competitors and found that they have more links, better content en better design, so I got a little stuck. The only reason I can think of is that he is doing 301 redirects (or is rel=canonical tags). Is there a way to trace these redirects back to the source in order to include this important variable in your competitor research? thnx
Intermediate & Advanced SEO | | djingel10 -
Yoast meta description in ' ' instead of " " problem
Hi Guys this is really strange, i am using yoast seo for wordpress on two sites. On both sites i am seeing meta name='description' instead of meta name="description" And this is why google is probably not reading it correctly, on many other link submission sites which read your meta data automatically say site blocked. How to i fix this? Thanks
Intermediate & Advanced SEO | | SamBuck0