Why isn't our complete meta title showing up in the Google SERPS? (cut off half way)
-
We carry a product line, cutless bearings (for use on boats).
For instance, we have one, called the Able, that has the following meta title (and searched by View Page Source to confirm): BOOT 1-3/8" x 2-3/8" x 5-1/2" Johnson Cutless Bearing | BOOT Cutlass
However, if I search for it on on Google by part number or name (boot cutless bearing, boot cutlass bearing), the meta title comes back with whole first part chopped off, only showing this : "x 5-1/2" Johnson Cutless Bearing | BOOT Cutlass - Citimarine ..."
Any idea why?
Here's the url if it will hopefully help: https://citimarinestore.com/en/metallic-inches/156-boot-johnson-cutless-bearing-870352103.html
All the products in the category are doing the same.
Thanks!
-
sometimes the meta title might be too long, we had this problem with a Bristol company we had to rewrite the meta titles using yoast SEO, to improve the organic seo.
-
Three methods using modules on your existing CMS of implementing the fixes. I use labels A, B & C three different configurations C is the least expensive I think all three of them would add a lot of value however you would be very safe using A or C
A)
**1) all-in-one with canonical **
2) JSON-LD
B)
1) Add a canonical tag to your site
https://addons.prestashop.com/en/url-redirects/22526-canonical-seo.html
2) open graph
3) JSON-LD
or
C )
1) Add a canonical tag to your site
https://addons.prestashop.com/en/url-redirects/22526-canonical-seo.html
2) This module offers structured data/JSON-LD Facebook and Twitter open graph tag redirects Site maps etc. a base SEO suite without a canonical tag found above.
This video is of the all-in-one module without the canonical tag unfortunately but it's the least expensive of the two.
I hope this wasn't confusing I would choose A or C it will really help your site.
All the best,
Tom
-
Very complete information. Thank you very much! I will first try simplifying the meta title, might be a bit too long now. See other competitors with the same meta title, just cutting out some of the later stuff we have.
Will go through this answer more in detail when back in the office tomorrow and see the other suggestions. Thank you once again.
-
I don't know how much it will help but if you remove the MFG prior to the part number it may help a little bit. It's a 30% chance but the reason I bring it up is when I google "MFG#: 870352103." exactly what you have on the page shows me the highlight what I have typed in however the part number is shown in addition but it is not highlighted.
I strongly believe this was done intentionally by Google for a better user experience.
Google tunicates and rewrites descriptions all the time. I don't think to have the part number in the SERPS is considered important to Google
Your meta description is a suggestion to Google. There’s no guarantee that it’ll actually be shown. So, if you don’t see your description, that means Google probably made something up for you. Perhaps it felt the meta description you created didn’t represent the content of the page, or is a duplicate, for instance. Here you’ll find all the possible reasons why your meta description doesn’t show.
very long part numbers are unlikely to give a clear idea of the content of the page, therefore, less likely to be displayed.
- Good descriptions are human-readable and diverse. Page-specific data is a good candidate for programmatic generation. Keep in mind that meta descriptions comprised of long strings of keywords don't give users a clear idea of the page's content, and are less likely to be displayed in place of a regular snippet.
- Use quality descriptions. Finally, make sure your descriptions are truly descriptive. Because the meta descriptions aren't displayed in the pages the user sees, it's easy to let this content slide. But high-quality descriptions can be displayed in Google's search results, and can go a long way to improving the quality and quantity of your search traffic.
- See https://support.google.com/webmasters/answer/35624?hl=en
- https://moz.com/blog/how-to-write-meta-descriptions-in-a-changing-world
- https://www.authoritylabs.com/title-tags/
- https://moz.com/learn/seo/meta-description
- https://kb.yoast.com/kb/my-meta-descriptions-arent-showing-up-in-the-search-result-pages/
I would look into implementing JSON-LD /schema on the page so you can edit your product number you can do this with the Screaming Frog it will show you the pixel with because character length is not always the same as the letter "I" use less space than the letter "H"
It is free for up to 500 URLs https://www.screamingfrog.co.uk/seo-spider/
In addition, I have posted your page URL, description and it is still lacking a canonical tag I would add one.
the part number if search for will show up because that's what the user intends on looking for. In addition you do not want Google taking clicks from your website you want people to click on your site in order to find the part number you may want to change your content to make the part numbers a bigger part of the actual page content.
-
Page Url
-
https://citimarinestore.com/en/metallic-inches/156-boot-johnson-cutless-bearing-870352103.html
-
Title
-
BOOT 1-3/8" x 2-3/8" x 5-1/2" Johnson Cutlass Bearing [Length:53]
-
Meta Description
-
DURAMAX BOOT Cutlass Johnson Bearing, Naval Brass. Shaft Diameter: 1 3/8", Outside Diameter: 2 3/8", Length: 5 1/2", Thickness: 1/8". Weight: 1.8 lbs. 870352103 [Length:160]
-
Canonical
-
None
Google "boot cutless bearing, boot cutlass bearing"
https://citimarinestore.com/en/metallic-inches/156-boot-johnson-cutless-bearing-870352103.html
Google "cutless bearing"
https://citimarinestore.com/citiguide/johnson-cutless-bearings-your-complete-guide/
https://citimarinestore.com/en/136-johnson-duramax-cutless-bearings
Googling "870352103"
It could be that it's over 550 pixels
Try using https://metatags.io/ to add Open Graph tags to your products or Facebook twitter and other social media platforms
-
Page Url
-
https://citimarinestore.com/en/metallic-inches/156-boot-johnson-cutless-bearing-870352103.html
-
<title>BOOT 1-3/8" x 2-3/8" x 5-1/2" Johnson Cutlass Bearing</title>
To add JSON-LD
With
https://www.rankranger.com/schema-markup-generator (I used a Image from your page for the photo) https://citimarinestore.com/429-large/boot-johnson-cutless-bearing-870352103.jpg
Tested in https://search.google.com/test/rich-results?id=qjE-Sbw4lhzWGpK4hmYHqA
Add the MPN in JSON-LD****SKU is a retailer's own Stock Keeping Unit, which they use to keep track of inventory. This would be unique to each retailer. MPN is the Manufacturer's Part Number, which in the case of the DURAMAX BOOT Cutlass Johnson Bearing you mention would be 870352103
Hope this helps,
Tom
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Incorrect Spelling Indexed In Meta Info - Can't Change It
Hi,It would be great if a member of the community could help me to resolve this issue.Google is indexing an incorrect spelling on of our key pages and we can't identify the reason why.- The page in question: https://newbridgesilverware.com/jewelleryAs you can see from the attached image, the Meta Title is rendered to contain the keyword "jewelry" (the American spelling.) We want this to read as "jewellery" - the British-English spelling. Yet in the page source the word is given in the meta title as "jewellery". Nowhere in the page source or on the page itself does the American spelling appear - yet Google still renders it in the Meta Title.Can anyone identify why this is happening and offer any possible solutions?Much appreciatedDhqJp
Intermediate & Advanced SEO | | Johnny_AppleSeed1 -
How long does Google take to completely authorise 301 redirect?
Will 301 redirect will have immediate impact once the website or that redirected link got indexed? We have recently redirected few links in the process of link reclamation and ranking dropped few days later. Every link we claimed is related to our topic (matched in content and URL) and they have good DA. Even though why it has happened? What are the general rank dropping factors in the process of link reclamation? Thanks, Satish
Intermediate & Advanced SEO | | vtmoz0 -
Homepage meta title not indexing correctly on google
Hello everyone! We're having a spot of trouble with our website www.whichledlight.com The meta title is coming up wrong on google. In Google it currently reads out
Intermediate & Advanced SEO | | TrueluxGroup
'Which LED Light: LED Bulbs & Lamps Compared'
when it should be
'LED Bulbs & Lamps Compared | Which LED Light' Last snapshot of the page from google was yesterday (5th April 2016) Anyone got any ideas?
Is all the markup correct in the ?0 -
My site shows 503 error to Google bot, but can see the site fine. Not indexing in Google. Help
Hi, This site is not indexed on Google at all. http://www.thethreehorseshoespub.co.uk Looking into it, it seems to be giving a 503 error to the google bot. I can see the site I have checked source code Checked robots Did have a sitemap param. but removed it for testing GWMT is showing 'unreachable' if I submit a site map or fetch Any ideas on how to remove this error? Many thanks in advance
Intermediate & Advanced SEO | | SolveWebMedia0 -
Google no longer highlighting keyword times in titles within rankings?
Anyone else seeing this? Or is it a test rather than full rollout?
Intermediate & Advanced SEO | | Net66SEO0 -
Internal Search Results Appear in Google SERPS
My friend is running an ecommerce store selling apparels. How can we make internal search results to appear in Google SERPS and rank them? For example: the query is "peplum dress". You type the query into the internal search box and it returns a set of results. In this case, it's product listing. How can we optimize and rank it so it appears in Google SERP? Do we do it the traditional way in terms of links? Say URL is: http://www.asos.com/search/peplum-top?q=peplum+top&r=2 And we build links to it? Some of you may ask why not create a dedicated page for this, the reason being we'd have too many categories if we were to create one for each. Thoughts?
Intermediate & Advanced SEO | | WayneRooney0 -
How long does google take to show the results in SERP once the pages are indexed ?
Hi...I am a newbie & trying to optimize the website www.peprismine.com. I have 3 questions - A little background about this : Initially, close to 150 pages were indexed by google. However, we decided to remove close to 100 URLs (as they were quite similar). After the changes, we submitted the NEW sitemap (with close to 50 pages) & google has indexed those URLs in sitemap. 1. My pages were indexed by google few days back. How long does google take to display the URL in SERP once the pages get indexed ? 2. Does google give more preference to websites with more number of pages than those with lesser number of pages to display results in SERP (I have just 50 pages). Does the NUMBER of pages really matter ? 3. Does removal / change of URLs have any negative effect on ranking ? (Many of these URLs were not shown on the 1st page) An answer from SEO experts will be highly appreciated. Thnx !
Intermediate & Advanced SEO | | PepMozBot0 -
Don't want to lose page rank, what's the best way to restructure a url other than a 301 redirect?
Currently in the process of redesigning a site. What i want to know, is what is the best way for me to restructure the url w/out it losing its value (page rank) other than a 301 redirect?
Intermediate & Advanced SEO | | marig0