Need explanation of Schema
-
Can someone explain me what it is and what is it used for.
From my understanding it is something used by computers to understand language.
In other words it is what you can say about an entity. For example a person works, is born somewhere but if I write Mr X flies to as human we do understand but as a computer the computer doesn't understand.
Is that what schema is for ? telling me what I can say about an entity using specific verbs so that computers can understand.
Thank you,
-
Thank you I will have a look
-
Schema markup helps your website to stand out from other websites.
Schema helps you to add Rating stars, adding recipe data and much more!!
You can read more about schema markup from below links:
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Need Help - Lost 75% Of Traffic Since May 2018
Sorry to go in-depth here, but want to give all available information. We went live late April 2018 with our two websites in Shopify (moved from Magento, same admin, different storeviews...which we find later to cause some issues). Both of these websites sell close to the same products (we purchased a competitor about 5 years ago, which is why we have two). The nice thing is that they do almost identical amounts in sales. They have done very well for years, especially in the last two years. Well, the core algo update around May 22nd-24th 2018 happened and wiped out about 65% of our Google traffic for one website (MySupplementStore.com). And this latest update, wiped out another 20%. I couldn't figure out why this would have happened, because we were very cautious about keeping things separate, unique descriptions etc. So I did some digging and this is what I found: The reviews we migrated over from Magento somehow were combined and added to both websites. This is something I didn't notice. I had this resolved a month ago so that each site's reviews are now only on that website. Our blog section was duplicated across both websites during the migration. Again, something I didn't notice, as we have close to over 1,000 blog posts per site. This was resolved two weeks ago. As I was looking more, I found that the last 6 months, a person working for us (for 3 years), started writing descriptions and pasting them on both websites, instead of making them unique to each website. I trusted her for years, but I think she just got lazy. She quit about a month before the migration as well. We are currently working on this, but its been taking awhile because we have over 5,000 products on each site and have no idea which ones are duplicates. I did also notice: Site very slow when checking site speed tools. Working on that this week. When I take snippets of text or do searches, many times it shows up in omitted results. No messages in Google Webmaster Tools So the question is... Do you think it is the duplicate content issues that caused the drop? Our other site is Best Price Nutrition, which didn't see a big drop at all during that update. If not, any other ideas why?
Intermediate & Advanced SEO | | vetofunk0 -
Do I need to add the actual language for meta tags and description for different languages? cited for duplicate content for different language
Hi, I am fairly new to SEO and this community so pardon my questions. We recently launched on our drupal site mandarin language version for the entire site. And when i do the crawl site, i get duplicate content for the pages that are in mandarin. Is this a problem or can i ignore this? Should i make different page titles for the different languages? Also, for the metatag and descriptions, would it better in the native language for google to search for? thanks in advance.
Intermediate & Advanced SEO | | lynetteboss0 -
Is this Schema? Did Test, and Shows Nothing
Hi Everyone, If you look at the first listing on https://www.google.com/search?q=tanzanite+minerals&ie=utf-8&oe=utf-8, you will see this under the listing: Mineral Class: ZoisiteLuster: VitreousChemical Formula: Ca<sub>2</sub>Al<sub>3</sub>(SiO<sub>4</sub>)<sub>3</sub>(OH)Crystal System: OrthorhombicI tried to run a test against the page and it shows no schema. How are they doing this as we would love to provide the same information.Thank you!
Intermediate & Advanced SEO | | vetofunk0 -
Switching domains, need tips and trick?
I currently have my sub-product hosted on a subdomain that I have, for example say it is: x.mysite.com. I plan to migrate and move this to mysite.com. I was planning to do this by having mysite.com pointing to x.mysite.com and do a 301 redirect x.mysite.com to mysite.com. Is it as simple as that? Any other consideration, tips and tricks that I should be aware of so that my SERP doesn't get messed up. Any articles or guides on this subject matter would be highly appreciated
Intermediate & Advanced SEO | | herlamba0 -
Do my redirects on my homepage need to be 301?
Our domain name is something like www.I-am-cool.com but most people just type in iamcool.com After doing some research I found that those are 302 redirects and I think they should be 301. If I am correct do I need to redirect www.iamcool.com and iamcool.com or just one or the other?
Intermediate & Advanced SEO | | EcommerceSite0 -
A Begginer. Learning Lots. Need Advice.
About a month ago I took over a SEO for a small RV company here in Florida. My responsibilities include: SEO, Adwords, Video Production, Inventory Update, Newsletters, Social Media, Etc. I feel a little overwhelmed, but we are a small company and we probably won't be hiring more people. I'm weak in some areas and strong in others. In the SEO area I'm weak. My question is, in the SEO area, where should I be focusing most? I break my SEO responsibilities into a couple areas: Keyword Research (A lot of competition) Back-linking Social Media I know there are more. But where should be my main focus, and how should I go about doing it? Website is http://www.floridaoutdoorsrv.com I would kind of like some one to give me an idea of where I am, and what should I do next. SEOMoz has given me a lot of errors and it's little overwhelming. Thanks in advance for the advice!
Intermediate & Advanced SEO | | floridaoutdoorsrv0 -
Are micro formats and schema.org a worthwhile investment of my time?
Hi all, I recently watched this webinar http://www.seomoz.org/webinars/microformats-real-life-use-cases and it was very good, but I'm not entirely certain if this is a worthwhile thing to be doing? I have a couple of websites I'm improving the SEO on, and things are slowly picking up but I'm not sure if I should be spending time working on improving my landing pages (once these have been identified) or working on the code side of improving my SEO position. When improving my landing pages I'm asking myself the following questions: What is this page about? (Is it clear through headings or introduction text / imagery Does the page sell the benefits of the product / service in a clear manor? Does the page explain what the product is all about? Is the information easy to read, well positioned on-screen and is the content optimised for 1, maybe 2 distinct keywords. Is there an easy method of communication to the site owner if the visitor is interested in the product or service and wants either a quote or wants to find out more. Are there a few links to other relevant areas of the site Granted at the moment I'm in the process of teasing the relevant information out of the client but that's like trying to get blood out of a stone, so I'm exploring other avenues, while they get more content. I am considering going down the route of guest blogging, to possibly get a one-way followed backlink, but again this seems like a lot of effort with no clear guarantee if my efforts in doing this will pay off in being able to generate more leads / enquiries from the websites. Would anyone like to share their thoughts on this?
Intermediate & Advanced SEO | | blacey0 -
Need to duplicate the index for Google in a way that's correct
Usually duplicated content is a brief to fix. I find myself in a little predicament: I have a network of career oriented websites in several countries. the problem is that for each country we use a "master" site that aggregates all ads working as a portal. The smaller nisched sites have some of the same info as the "master" sites since it is relevant for that site. The "master" sites have naturally gained the index for the majority of these ads. So the main issue is how to maintain the ads on the master sites and still make the nische sites content become indexed in a way that doesn't break Google guide lines. I can of course fix this in various ways ranging from iframes(no index though) and bullet listing and small adjustments to the headers and titles on the content on the nisched sites, but it feels like I'm cheating if I'm going down that path. So the question is: Have someone else stumbled upon a similar problem? If so...? How did you fix it.
Intermediate & Advanced SEO | | Gustav-Northclick0