Ranking keywords
-
Is there a way to utilize our currently ranking keywords. I don't think editing the url would be a good idea. What areas of these pages should we improve? Or is it better not to do anything.
-
It's a good idea to audit each page and improve upon the optimization if needed. I agree that editing the URL is not needed in most cases.
First, make sure you follow a keyword map that shows which pages should rank for which phrases. So assign each keyword to the correct page.
Then, decide which keywords from the map for a specific page should be in the title tag, heading tags, content, alt text, and from internal links to this page from other pages.
For any keywords currently ranking well, you should test a few optimization tweeks to see if you can improve your ranking a little bit.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Redirect chains and rankings
Hi All, I've got interesting question for Moz community today. Has redirect chain got any impact on rankings or not? Thank you in advance.
On-Page Optimization | | Optimal_Strategies0 -
Question about creating content pages for keywords
Good morning, We are trying to rank our India based company which provides the following services
On-Page Optimization | | harshal.khatavkar
Engineering Design Services
Architectural Design Services
MEP Design Services Our target audiences are in the US and UK. Offcource, we are targetting above services keywords on most of our main pages and created dedicated services pages too. But lately, we found out that we are ranking well for keywords like Outsourcing Engineering Design Services, Outsourcing Architectural Design Services, etc... which are actually very very good keywords in terms of closing the leads/inquiries as people are actually looking out for outsourcing but the search count for those keywords is low. (though we closed 2 inquiries from those keywords). These pages we created in past just to increase the content of the website. I really want to give it a try to target those keywords by creating more pages, blog posts, backlinks, etc... My question is if we create more and more pages around those keywords then will it affect the rankings of the pages which are already ranking for those keywords or will the new pages compete against those pages or the new pages will help to boost current pages? We can write good content and blog posts on the outsourcing topic but not sure if we should create new pages or increase the length of the existing pages. Can you guys please help with some directions on this as I really don't want to take the wrong route. Look forward! Regards0 -
Multiple page rank - harm or good?
Can someone explain this to me, as I just ranked a page on our website and intended to do the same for 3 other pages. our home page is currently ranked well, but after reading this (below from Moz) I'm concerned if i'm doing more harm then good. I just ranked the page 3 days ago, I haven't seen any drops yet. When multiple pages with the potential to rank well are combined into a single page, they not only stop competing with each other, but also create a stronger relevancy and popularity signal overall. This will positively impact your ability to rank well in the search engines. Thanks in advance, Lauren.
On-Page Optimization | | MissThumann0 -
Search Console shows structure keywords more significant over content keywords. What is wrong?
Search Console shows non content related - website structure keywords as:
On-Page Optimization | | Yaz-
"categories, account, facebook,..." as top significant keywords. And after those comes the website's content keywords.
These words come from the header as I can notice. Am I repeating the content keywords less? Is there a way to adjust this? I am sure this affects my Adsense targeting.
What am I doing wrong? Any suggestions?0 -
Page Rank Lost After Website Transfer
Hello, I recently transferred a website from Ruby on Rails to Wordpress in order to help with the site's responsiveness. I kept all of the URLs the exact same, but when I transferred it only the homepage and one other page kept their page ranks, all of the others have lost theirs completely. Almost every page on the site was at least a PR 2, and now their not ranked, and not ranking in the top of search engines like they were before. I am not quite sure what might have caused this, like I said, I kept the URLs all the exact same and its strange that 2 pages were not effected. I crawled the site with Screaming From and all of the pages that lost their page rank have a status as "Moved Permanently". They are the exact same URL, but they are listed without www. in front, could this have something to do with it? The website is www.goenergylink.com, and you will see that the homepage and "Residential" page still have their page rank, but none of the others do. Any help would be GREATLY appreciated! Thanks
On-Page Optimization | | mcmckenna10 -
Keyword Stuffing in Alt Tags!
Hello, I have on a main page over 50 images. The first page i want to optimize it for MAINKW (let's say). Now, if i use in the alt tags "MAINKW KW1", "MAINKW KW2", "MAINKW KW3" ... "MAINKW KW50" then Google may say that i stuff the MAINKW in that page? Those images are reprezentative for main Categories and i have direct links to them from the main page with the anchors KW1, KW2...KW50.
On-Page Optimization | | VertiStudio0 -
Site Stucture Advice - Keyword Dillema
I am creating a new site and am looking for some advice on how to structure the site Using Google's keyword search tool it seems like I have a dilemma in that about 50% of the keyword pairs are contained in 10 keyword pairs that are similar The first two pairs have about 49% of the traffic and only differ between plural / singular, not quite sure how to handle that, or if google has a method to make these more or less synonomous The last 8 pairs are roughly similar in distribtuion As an example (not my case, just for visualization) Mountain Bike Classes Mountain Bike Instruction Mountain Bike Workshops Mountain Bike Training Etc ... which all more or less give the same results (yes some difference but they all deal with learning how to ride a mountain bike, again this is not my exact case, don't care a whit about mountain bikes 😉 I don't see giving each of those kinds of pairs their own page since the content would be pretty much the exact same, making it substantially different would also be problematic (if I am thinking about this correctly) I have a clean slate to work with from a site perspective so I am wondering how people here would, or better yet have handled similar situations
On-Page Optimization | | bThere0 -
My homepage no longer ranks for a keyword, instead a page from the blog now appears in the results
Hello, Our site used to rank for a specific keyword - "eco products", with a link going to the homepage. However, in the last few weeks, we've noticed that the home page no longer ranks for this keyword, and instead the second result on the page is a link to a catagory page on our blog. I'd be very grateful if anyone had any information about why this might have happened, and what possible steps I could take to remedy the situation. Many thanks, Sophy
On-Page Optimization | | sophycolbert0