Multiple page rank - harm or good?
-
Can someone explain this to me, as I just ranked a page on our website and intended to do the same for 3 other pages. our home page is currently ranked well, but after reading this (below from Moz) I'm concerned if i'm doing more harm then good. I just ranked the page 3 days ago, I haven't seen any drops yet.
When multiple pages with the potential to rank well are combined into a single page, they not only stop competing with each other, but also create a stronger relevancy and popularity signal overall. This will positively impact your ability to rank well in the search engines.
Thanks in advance, Lauren.
-
Wow, thank god!
-
Yeah the Mozscape index on June 22nd is most likely why your DA dropped. It wasn't a Google algorithm change so it shouldn't affect your rankings.
-
One last thing, I dropped 3 points in my DA. I just heard that there was a new index on the 22nd June. My question is: will this effect my rankings?
-
Google has gotten much smarter when it comes to differentiating between similar keywords. It really depends what the page is about. Best practice is to try to target a unique keyword phrase for each page, but it's totally fine if part of that keyword phrase is used on other pages on your site. If the pages are pretty much the same, you might want to combine the pages, or using a 301 redirect/rel canonical to tell Google what page is the most important.
-
Thank god, that's what I was hoping to hear. Thank you for you time!
-
Looks good to me. Those pages shouldn't be competing in the SERPs.
-
This is really a follow-up question, but what if you have several pages targeting slightly different, but related keywords? So to use the example above, what if MissThumann had separate pages targeting:
- auto insurance
- automobile insurance
- california auto insurance
- auto insurance policies
- etc
Would these pages still compete with each other since the keywords are permutations of each other?
-
To be sure I understand, would you mind casting your professional eye over the two pages. The second is the one I just ranked. The first is my home page. Many many thanks
This is my home page: http://thumannagency.com/
And this is the page I just ranked http://thumannagency.com/business-insurance/liability-insurance ( I updated the verbiage)
-
Hi Lauren,
This is true in the case of keyword cannibalism. For example, lets say you have a page you are trying to rank for the keyword "Auto Insurance," but you also have two other pages that target the same keyword. These pages will end up competing (cannibalizing) against each other. To combat this issue, you can use a canonical URLs. This will let Google know what page is the most important. Here is a guide on MOZ for how to go about using them.
https://moz.com/learn/seo/canonicalization
However, if the pages are targeting different keywords, you have nothing to worry about.
Hope that helps!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Static content pages ranking dropping all the time
Hello all. I have been working three months in my current job in the hotel industry. I have been publishing a lot of content to our website (mainly articles), which in general have been ranking well and really boosted our website traffic. The problem that I am facing, though, is the fact that our static pages' rankings are basically constantly dropping. Especially one of our main pages, which is this hotel page. I haven't been doing any real changes to the content, but the ranking (with keywords "hotelli helsinki" [Hotel in Helsinki in Finnish]) has plummeted from 13th position all the way down to 19th... What has been happening during these last three months is that we did change to a new domain and we have done all the redirections and also informed Google about this change through search console. I have also done some minor changes to the on-page content, such as changing the meta titles and descriptions as well as the page title and some of the text content to more natural ones instead of clumsy SEO texts and optimizing the images. This hasn't helped at all though and the rankings seem to steadily drop all the time. What would YOU do with this page? Maybe add more text content to the page to be more informative? All tips would be highly appreciated.
On-Page Optimization | | haapalatuomas0 -
Question about multiple versions of home page
Hi guys, I'm having a question, answer to which i'm unable to find anywhere. I browesed the whole internet lol. So the question is about multipple versions of the home page. In particular, i want to know how should i deal with home page URLs with this extention: /index.html All the rest possible versions of home page i know how to deal with but this one "/index.html" i don't. I did add a cononical tag to it but i'm wondering whether or not i should add 301 redirect to chosen version og the home page (let's say it is www.mydomain.com). Please advise the best practices on how to deal with this. Thanks in advance!
On-Page Optimization | | odmsoft0 -
Can you use multiple keywords for on page for ranking?
I understand using a keyword (or phrase) and correctly building that into the site structure (URL, Title Tag, body, etc). So, this question is going to be elementary, but I am starting to question myself as I write content. I have a client, for example, that has a new site and a page for Chocolate cakes. Now the other pages they built out are for Cheesecakes, Cupcakes, etc. So we optimized the Chocolate cakes page with our keyword throughout (Getting an A+ on page content grade). But now they are asking me why they can't be found for chocolate eclairs, chocolate fudge cake, devils chocolate cake, double chocolate cake, etc. My first quick answer is that they should build more pages. But am I doing this wrong?
On-Page Optimization | | cschwartzel0 -
Why don't all my pages have On Page Optimization Reports
Apologies if this question has been asked a million times, but I can't find it. I have 35 pages, yet only 5 of them have generated On Page Optimization Reports. I know I can create them manually, but wondered if I've done something incorrectly? Iain.
On-Page Optimization | | iainmoran0 -
Can a page lose ranking because it has too many bold tags?
I run a product search website for the Engineering Sector. Each of the companies listed on the website has a profile page. This page used to rank very well in google. Over the last couple of weeks these pages disappeared for google i.e they fell about 20 to 30 spots in the search results for relevant keywords like the Manufacturer Name. I was trying to analyze the page and found that Each of the Categories that the manufacturer supports was listed in "bold" and linked to the page for that category. A manufacturer can support up to 20 or 30 categories so this results in about 20 or 30 Bold keywords. Is this a bad practice? Could this be a reason for a drop in ranking or do bold keywords on a page not matter? What are your views?
On-Page Optimization | | raghavkapur0 -
Duplicate pages
Hi, I am using a CMS that generates dynamic urls that according to the SeoMoz tool will be indexed as duplicate pages. The pages in questions are forms, blog-posts etc. that are not crucial to achieve ranking for. I do worry though about the consequences of having 20 (non-duplicate)pages with static urls and about 100 pages that are duplicates with dynamic urls. What consequences will this have for the speed that the robots crawl the site and could there be negative effects on ranking for the entire domain?
On-Page Optimization | | vibelingo0 -
E-Commerce product pages that have multiple skus with unique pages.
Hey Guys, With the recent farm/panda update from google i'm at a cross roads as to how I should optimize product pages for a project i'm working on for a client. My client sells tires and one particular tire brand can have up to 15 models and each model can have up to 30 sizes. IE: 'Michelin Pilot Sport Cup' comes in 15 different sizes. Each size will have it's unique product page and description bringing me to my question. Should I use the same description on every size? I do plan on writting unique content for each tire model however i'm not sure if I should do it for every size. After all the tire model description is the same for every size, each size doesn't carry any unique characteristics that I can describe. Thanks in advance!
On-Page Optimization | | MikeDelaCruz770 -
Rankings
The rankings have been in a pending status for several day. Is there a problem with the software? We are in the middle of our test month and need to be able to evaluate the software to decide if we will continue. Thank you
On-Page Optimization | | Barb1230