Skip to content
    Moz logo Menu open Menu close
    • Products
      • Moz Pro
      • Moz Pro Home
      • Moz Local
      • Moz Local Home
      • STAT
      • Moz API
      • Moz API Home
      • Compare SEO Products
      • Moz Data
    • Free SEO Tools
      • Domain Analysis
      • Keyword Explorer
      • Link Explorer
      • Competitive Research
      • MozBar
      • More Free SEO Tools
    • Learn SEO
      • Beginner's Guide to SEO
      • SEO Learning Center
      • Moz Academy
      • MozCon
      • Webinars, Whitepapers, & Guides
    • Blog
    • Why Moz
      • Digital Marketers
      • Agency Solutions
      • Enterprise Solutions
      • Small Business Solutions
      • The Moz Story
      • New Releases
    • Log in
    • Log out
    • Products
      • Moz Pro

        Your all-in-one suite of SEO essentials.

      • Moz Local

        Raise your local SEO visibility with complete local SEO management.

      • STAT

        SERP tracking and analytics for enterprise SEO experts.

      • Moz API

        Power your SEO with our index of over 44 trillion links.

      • Compare SEO Products

        See which Moz SEO solution best meets your business needs.

      • Moz Data

        Power your SEO strategy & AI models with custom data solutions.

      Track AI Overviews in Keyword Research
      Moz Pro

      Track AI Overviews in Keyword Research

      Try it free!
    • Free SEO Tools
      • Domain Analysis

        Get top competitive SEO metrics like DA, top pages and more.

      • Keyword Explorer

        Find traffic-driving keywords with our 1.25 billion+ keyword index.

      • Link Explorer

        Explore over 40 trillion links for powerful backlink data.

      • Competitive Research

        Uncover valuable insights on your organic search competitors.

      • MozBar

        See top SEO metrics for free as you browse the web.

      • More Free SEO Tools

        Explore all the free SEO tools Moz has to offer.

      NEW Keyword Suggestions by Topic
      Moz Pro

      NEW Keyword Suggestions by Topic

      Learn more
    • Learn SEO
      • Beginner's Guide to SEO

        The #1 most popular introduction to SEO, trusted by millions.

      • SEO Learning Center

        Broaden your knowledge with SEO resources for all skill levels.

      • On-Demand Webinars

        Learn modern SEO best practices from industry experts.

      • How-To Guides

        Step-by-step guides to search success from the authority on SEO.

      • Moz Academy

        Upskill and get certified with on-demand courses & certifications.

      • MozCon

        Save on Early Bird tickets and join us in London or New York City

      Unlock flexible pricing & new endpoints
      Moz API

      Unlock flexible pricing & new endpoints

      Find your plan
    • Blog
    • Why Moz
      • Digital Marketers

        Simplify SEO tasks to save time and grow your traffic.

      • Small Business Solutions

        Uncover insights to make smarter marketing decisions in less time.

      • Agency Solutions

        Earn & keep valuable clients with unparalleled data & insights.

      • Enterprise Solutions

        Gain a competitive edge in the ever-changing world of search.

      • The Moz Story

        Moz was the first & remains the most trusted SEO company.

      • New Releases

        Get the scoop on the latest and greatest from Moz.

      Surface actionable competitive intel
      New Feature

      Surface actionable competitive intel

      Learn More
    • Log in
      • Moz Pro
      • Moz Local
      • Moz Local Dashboard
      • Moz API
      • Moz API Dashboard
      • Moz Academy
    • Avatar
      • Moz Home
      • Notifications
      • Account & Billing
      • Manage Users
      • Community Profile
      • My Q&A
      • My Videos
      • Log Out

    The Moz Q&A Forum

    • Forum
    • Questions
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. Home
    2. SEO Tactics
    3. Local SEO
    4. Local Listings
    5. Local Landing Page Optimization and Multiple GMB Listings

    Moz Q&A is closed.

    After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

    Local Landing Page Optimization and Multiple GMB Listings

    Local Listings
    3
    4
    1982
    Loading More Posts
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with question management privileges can see it.
    • Ben-R
      Ben-R Subscriber last edited by

      Hello,

      We’re building out a site for our business that has close to 100 office locations in different cities. Many of these are ‘partner brands’ that we have acquired under our brand. Similar to a franchise model.

      We want to be able to help users find offices near their location. Each office will have it’s own landing page with a physical address and contact information. We know we’ll have to build out unique copy and markup customized to the office/location. We’ve already read through https://moz.com/blog/overcoming-your-fear-of-local-landing-pages as well. We’re also considering ‘silos’ to build out pages for each location.

      To preserve authority and avoid cannibalization; our thought was having each location as sub-folders off of our domain (i.e. domain.com/locations/Partner#1/). The other option would be using a sub-domain (i.e. Partner.Domain.com/) which we noticed competitors doing and treating each sub-domain as their own independent site.

      1. Is all of the above the correct strategy? Any further suggestions?
      2. Should we fill out a separate GMB for each office and should they all use the same brand name? (in other words “BrandA” vs. “BrandA” - Brooklyn Office).
      3. In addition to GMB; would each location need local listings created (also all under the same name)?

      Any help or insight would be very much appreciated.

      Looking forward to hearing from all of you!

      Thank you in advance.

      Best,

      1 Reply Last reply Reply Quote 0
      • Ben_Fisher
        Ben_Fisher last edited by

        100 locations? Are you a franchise or a large brand?  When I see this type of question the first thing that comes to mind is to be very mindful of the guidelines. Not saying you are doing this, but you cannot use employee homes for listings or virtual offices.

        Ok, so assumptions aside.

        If you are truly in the guidelines legally and location wise then BrandA” vs. “BrandA” - Brooklyn Office is the way to go, adding a city descriptor is against the guideline unless that is how you represent your business in the real world.

        You can use labels to differentiate them in the dashboard.

        But really, read the guidelines closely, you could end up ina very bad place, Guidelines for representing your business on Google

        Hope that helps

        1 Reply Last reply Reply Quote 0
        • Ben-R
          Ben-R Subscriber last edited by

          Thank you, Jeroen for your response! Did you have any thoughts on the second and third questions (i.e. GMB and local optimization)?

          Let me know what you think.

          1 Reply Last reply Reply Quote 0
          • Vanderlindemedia
            Vanderlindemedia last edited by

            I think your pretty right in regards of your own idea. The most important one is gathering local backlinks for each and every local landing page. That should set you very well.

            1 Reply Last reply Reply Quote 0
            • 1 / 1
            • First post
              Last post

            Got a burning SEO question?

            Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


            Start my free trial


            Browse Questions

            Explore more categories

            • Moz Tools

              Chat with the community about the Moz tools.

            • SEO Tactics

              Discuss the SEO process with fellow marketers

            • Community

              Discuss industry events, jobs, and news!

            • Digital Marketing

              Chat about tactics outside of SEO

            • Research & Trends

              Dive into research and trends in the search industry.

            • Support

              Connect on product support and feature requests.

            • See all categories

            Related Questions

            • Insightful_Media

              optimized GMB

              Hi Community, I have optimized GMB like adding keyword-rich content, asking customers to review and putting up more products. But how I can outrank others on Google Map. TBH, I think my listing is more complete and relevant than others but mine just doesn't display when searching for those terms. Please help! Thank you very much!

              Local Listings | | Insightful_Media
              0
            • Sociable_Bistro

              How to Have Multiple Listings appear on Google maps

              Hi my client has two locations for his restaurants: Me Gusta Tacos He wants to have both his locations show up in the map pack, which they currently do when you type in Restaurants, Dinner, food near me etc... However, when you google Me Gusta Tacos the Google listing shows up on the right for one of his locations, but there isn't a Map Pack for his two locations. I wasn't sure if a map pack only shows up when there are 3 or more locations, for instance, a chipotle which I added an image below to compare too. HGOgln5 Jgdoi4Y

              Local Listings | | Sociable_Bistro
              0
            • stuartstein

              For Google's Structured Data, should I change my listings from Product schema to Local Business schema?

              I was reading Google's Structured Data spec, and I'm considering changing the schema of our listing pages from the Product schema to the Local Business schema. Is this a good idea? To give you a little more info, the pages that I'm classifying are listings for physical spaces that our website rents out for activities, such as meetings. Here's an example of a listing: https://www.peerspace.com/pages/listings/550ddcde2f352d0800fc186b  Our goal is to add the proper schema.org tags to the page so that our spaces show up in local searches, such as "meeting space in San Francisco." The problem is that when we add location microdata (addressLocality, addressRegion, etc.) to our current "Product" schema, Google tells us that "Products" can't have a location. However, we aren't quite a "Local Business" either, since we don't publicly share our space's street addresses—only the space's neighborhood/city/state for privacy reasons. As a result, we get an error from Google's Structured Data Tool as a "Local Business" page because "streetAddress" is required for Local Businesses. Should we switch to the Local Business schema anyway, even though we get structured data errors for streetAddress? Or is it better not to include the location information in the microdata so that we don't have errors? Does Google penalize you for incomplete tags? Any input is appreciated!

              Local Listings | | stuartstein
              0
            • TonikSEO

              Multiple language in site links on SERP

              hi there guys! I have this client that sells roofing reparation. His site is in two languages. In this image here, the green square are the results in english and red square in french. The picture is from a english SERP. What would you guys do to make sure that the SERP shows the right language to users on Google? It is very important for us to have both language separated. Our region is bilingual so, it's a big problem! The original language of the site is in french and I don't have any problem with this version. But when i checked the english side, there is this problem... mixing language in the SERP is not very good for my ROI. Thanks guys!  toiture2.png

              Local Listings | | TonikSEO
              0
            • Bob_van_Biezen

              Local citations from business directories in other countries

              Hi all, I normally work for clients in my home county (The Netherlands) and with local citation building I focus on Dutch websites or well know .com websites in the Netherlands. My rule of thumb kinda was, if it’s not known in the Netherlands it isn’t worth getting mentioned there. Since The Netherlands are pretty small and I think Google ain’t perfect I was wondering if it makes sense to list a Dutch business on any .com business listings that are internationally big, but aren’t well known in the Netherlands. Two reasons that got me thinking this direction: A big well known Dutch company offers a service such as Moz local and did integrate their service with several international business listing websites that I never heard off, since these business directories focus themselves on other parts of the world. Google ain’t perfect and I think they got more budget to identify trustworthy business directories with an international focus or a focus on America then with a focus on The Netherlands. So I’m wondering if it makes any sense to list a Dutch business on let’s say the top 20 international business directories (although these directories don’t have any brand recognition in The Netherlands).

              Local Listings | | Bob_van_Biezen
              0
            • RCDesign74

              Citation building for multiple locations

              Hey everyone, I think i've got a good handle on citations, but had a question regarding multiple locations. I'm going to be doing citation building for a local lawyer, and he's got 4 locations. I'd like to build citations for each of his locations, but I was wondering if the business name needs to change? Ie. If I am building citations for Town 2 and Town 3, should the business name be listed as "Company Name Town 1" for the first location, and "Company Name Town 2" for the second? Or is it fine to use the company name throughout all citations, and just change the location/phone number to the location based info? I'm just worried about Google seeing differing info, but the same company name, and possibly penalizing me for it. Thanks in advance!

              Local Listings | | RCDesign74
              0
            • rpaiva

              Is there a way to get your local SERP by zipcode?

              I have multiple stores across various zipcodes and i'm having difficulty trying to provide an average Positioning on SERP by region.  I do know that your SERP varies by region because different areas use different vernaculars.  Does anyone know of a way that I can provide a SERP for keywords/terms by county or zip code?

              Local Listings | | rpaiva
              0
            • GaryVictory

              Bright Local - Citation Burst. Winner or Loser?

              Bright Local have a package called "Citation Burst." This looks great but, we all know directory submissions can have an extremely negative impact. Has anyone used Bright Local for Citation Burst, please let me know? Thanks Gary

              Local Listings | | GaryVictory
              1

            Get started with Moz Pro!

            Unlock the power of advanced SEO tools and data-driven insights.

            Start my free trial
            Products
            • Moz Pro
            • Moz Local
            • Moz API
            • Moz Data
            • STAT
            • Product Updates
            Moz Solutions
            • SMB Solutions
            • Agency Solutions
            • Enterprise Solutions
            • Digital Marketers
            Free SEO Tools
            • Domain Authority Checker
            • Link Explorer
            • Keyword Explorer
            • Competitive Research
            • Brand Authority Checker
            • Local Citation Checker
            • MozBar Extension
            • MozCast
            Resources
            • Blog
            • SEO Learning Center
            • Help Hub
            • Beginner's Guide to SEO
            • How-to Guides
            • Moz Academy
            • API Docs
            About Moz
            • About
            • Team
            • Careers
            • Contact
            Why Moz
            • Case Studies
            • Testimonials
            Get Involved
            • Become an Affiliate
            • MozCon
            • Webinars
            • Practical Marketer Series
            • MozPod
            Connect with us

            Contact the Help team

            Join our newsletter
            Moz logo
            © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
            • Accessibility
            • Terms of Use
            • Privacy

            Looks like your connection to Moz was lost, please wait while we try to reconnect.