Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Alt Text for Interior Design / Architecture Firm
-
I'm looking to update the alt text on my company's website to increase traffic and qualified leads. I've done some research on my own, but the alt-text examples i find are really simple and pertain more to ecommerce (i.e. leather boat shoe). We're an archteicture and interior design firm so we sell our design services. One of our goals is to get more projects in florida.
I understand the best way to do alt-text is to describe the photo in as much detail as possible. But would it also help to plug in our services? Here are some examples i've thought of (i've attached the photo i'm describing)
1. Bright and airy coastal modern Palm Beach living room with abstract statement lighting
2. Bright and airy coastal modern living room with abstract statement lighting by South Beach Interior Design Firm Workshop/APD -
I understand the best way to do alt-text is to describe the photo in as much detail as possible. But would it also help to plug in our services? Here are some examples i've thought of (i've attached the photo i'm describing)
[http://www.concrete-everything.com/](<a%20href=)" target="_blank">http://www.concrete-everything.com
-
Hi,
Maybe consider this approach. The purpose of Alt text is to provide an alternative method to convey information rather than visual. In summary Alt text is for the visually impaired. Someone using a screen reader. The Alt text you have detailed above appears to fit that precise mold. So without seeing the images I would suggest you are on the right track.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Anchor text with punctuation
Hey Moz Does anchor text with punctuation effect anything, does google even read it? I know matching exact anchor text to high volume keywords doesn't matter as much any more - but it still definitely makes a different as our reports show. Thanks
Technical SEO | | wearehappymedia0 -
ADA, WCAG, Section 508 Accessibility and hidden text
I am working on fixing accessibility issues on client's site, and they have contracted with a vendor who provides both tools to monitor the site and consulting to help us fix issues that are found. When there are spatial relationships between elements on a page that would be not be evident to someone listening via a screen reader, a strategy that they recommended to us to is to add text helpers that are not visible, but still read by the screen readers. An example: Directions to our Fifth Avenue Store I have seen this technique used on a major brand site but I am concerned that their brand strength insulates them from a hidden text penalty far more than my client's brand would. Also, their implementation uses class names like "ada_hidden" which may help search engines understand the intent, or may not at all. I am looking for opinions regarding the use of this technique. Normally I wouldn't use it for risk of penalty, but here the intent is to improve the user experience of the pages. Anyone used similar techniques for ADA/WCAG, or solved the problem in a more SEO-friendly way? Thanks, Will
Technical SEO | | WillW0 -
Footer Links with same anchor text on all pages
We have different websites targeted at the different services our company provides. (e.g. For our document storage services, we have www.ukdocumentstorage.com. For document management, we have www.document-management-solutions.co.uk). If we take the storage site for example, every single page has a link in the footer to our document management site, with the anchor text 'Cleardata Document Management' SEOMoz is telling me that these are seen as external links (as they are on a different URL's), and I'm just clarifying that would this be a major possible factor in the website not ranking highly? How should I rectify this issue?
Technical SEO | | janc0 -
Is Google caching date same as crawling/indexing date?
If a site is cached on say 9 oct 2012 doesn't that also mean that Google crawled it on same date ? And indexed it on same date?
Technical SEO | | Personnel_Concept0 -
Google Cache Version and Text Only Version are different
Across various websites we found Google cache version in the browser loads the full site and all content is visible. However when we try to view TEXT only version of the same page we can't see any content. Example: we have a client with JS scroller menu on the home page. Each scroller serves a separate content section on the same URL. When we copy paste some of the page content in Google, we can see that copy indexed in Google search results as well as showing in Cache version . But as soon as we go into Text Only version we cant see the same copy. We would like to know which version we should trust, Google cache version or the TEXT only version.
Technical SEO | | JamesDixon700 -
Using Sitemap Generator - Good/Bad?
Hi all I recently purchased the full licence of XML Sitemap Generator (http://www.xml-sitemaps.com/standalone-google-sitemap-generator.html) but have yet used it. The idea behind this is that I can deploy the package on each large e-commerce website I build and the sitemap will be generated as often as I set it be and the search engines will also be pinged automatically to inform them of the update. No more manual XML sitemap creation for me! Now it sounds great but I do not know enough about pinging search engines with XML sitemap updates on a regular basis and if this is a good or bad thing? Can it have any detrimental effect when the sitemap is changing (potentially) every day with new URLs for products being added to the site? Any thoughts or optinions would be greatly appreciated. Kris
Technical SEO | | yousayjump0 -
OK to block /js/ folder using robots.txt?
I know Matt Cutts suggestions we allow bots to crawl css and javascript folders (http://www.youtube.com/watch?v=PNEipHjsEPU) But what if you have lots and lots of JS and you dont want to waste precious crawl resources? Also, as we update and improve the javascript on our site, we iterate the version number ?v=1.1... 1.2... 1.3... etc. And the legacy versions show up in Google Webmaster Tools as 404s. For example: http://www.discoverafrica.com/js/global_functions.js?v=1.1
Technical SEO | | AndreVanKets
http://www.discoverafrica.com/js/jquery.cookie.js?v=1.1
http://www.discoverafrica.com/js/global.js?v=1.2
http://www.discoverafrica.com/js/jquery.validate.min.js?v=1.1
http://www.discoverafrica.com/js/json2.js?v=1.1 Wouldn't it just be easier to prevent Googlebot from crawling the js folder altogether? Isn't that what robots.txt was made for? Just to be clear - we are NOT doing any sneaky redirects or other dodgy javascript hacks. We're just trying to power our content and UX elegantly with javascript. What do you guys say: Obey Matt? Or run the javascript gauntlet?0 -
/index.php in sitemap? take it out?
Hi Everyone, The following was automatically generated at xml-sitemaps.com Should I get rid of the index.php url from my sitemap? If so, how do I go about redirecting it in my htaccess ? <url><loc>http://www.mydomain.ca/</loc></url>
Technical SEO | | RogersSEO
<url><loc>http://www.mydomain.ca/index.php</loc></url> thank you in advance, Martin0
