3 Main Local Ranking Factors
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In the Moz article titled Should You Pay for Local Listings Management? by Miriam Ellis, she makes this statement:
"Prominence, proximity, and distance are the three types of factors Google tells us it takes into account when ranking local businesses. "
I always thought that classic on- and off-page SEO was one of those three factors. What puzzles me about Miriam's statement is this: What's the difference between distance and proximity?
Aren't they the same thing?
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When optimising their online presence for local search, every local business should consider three main local SEO ranking factors: proximity, prominence, and relevance. Because many Google search queries have a local intent, proximity is an important ranking factor.
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Thanks for the clarification, Miriam. It's very helpful.
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@btreloar Oh, my goodness! Thank you for catching this. It's a typo on my part. Should either read:
Prominence, relevance and distance (distance being Google's term)
or
Prominence, relevance and proximity (proximity being an industry term)
I will get this typo to the editor; it got past us both, and we'll get it fixed. Thank you for catching it!
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