Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Best Web-site Structure/ SEO Strategy for an online travel agency?
-
Dear Experts!
I need your help with pointing me in the right direction. So far I have found scattered tips around the Internet but it's hard to make a full picture with all these bits and pieces of information without a professional advice. My primary goal is to understand how I should build my online travel agency web-site’s (https://qualistay.com) structure, so that I target my keywords on correct pages and do not create a duplicate content.
In my particular case I have very similar properties in similar locations in Tenerife. Many of them are located in the same villa or apartment complex, thus, it is very hard to come up with the unique description for each of them. Not speaking of amenities and pricing blocks, which are standard and almost identical (I don’t know if Google sees it as a duplicate content).
From what I have read so far, it’s better to target archive pages rather than every single property. At the moment my archive pages are:
- all properties (includes all property types and locations),
- a page for each location (includes all property types).
Does it make sense adding archive pages by property type in addition OR in stead of the location ones if I, for instance, target separate keywords like 'villas costa adeje' and 'apartments costa adeje'? At the moment, the title of the respective archive page "Properties to rent in costa adeje: villas, apartments" in principle targets both keywords...
Does using the same keyword in a single property listing cannibalize archive page ranking it is linking back to? Or not, unless Google specifically identifies this as a duplicate content, which one can see in Google Search Console under HTML Improvements and/or archive page has more incoming links than a single property?
If targeting only archive pages, how should I optimize them in such a way that they stay user-friendly. I have created (though, not yet fully optimized) descriptions for each archive page just below the main header. But I have them partially hidden (collapsible) using a JS in order to keep visitors’ focus on the properties. I know that Google does not rank hidden content high, at least at the moment, but since there is a new algorithm Mobile First coming up in the near future, they promise not to punish mobile sites for a collapsible content and will use mobile version to rate desktop one. Does this mean I should not worry about hidden content anymore or should I move the descirption to the bottom of the page and make it fully visible?
Your feedback will be highly appreciated!
Thank you!
Dmitry
-
For an online travel agency, a robust website structure and SEO strategy are vital. Implement a user-friendly interface with intuitive navigation, making it easy for visitors to search and book travel options. Optimize website content with relevant keywords, meta tags, and descriptive URLs to improve search engine visibility. Incorporate high-quality images, engaging travel guides, and customer reviews to enhance user experience and encourage longer site engagement. Utilize responsive design for seamless browsing across devices, and prioritize mobile optimization for on-the-go travelers.
-
For an online travel agency, a robust website structure and SEO strategy are vital. Implement a user-friendly interface with intuitive navigation, making it easy for visitors to search and book travel options. Optimize website content with relevant keywords, meta tags, and descriptive URLs to improve search engine visibility. Incorporate high-quality images, engaging travel guides, and customer reviews to enhance user experience and encourage longer site engagement. Utilize responsive design for seamless browsing across devices, and prioritize mobile optimization for on-the-go travelers.
-
This structure and strategy will help your online travel agency stand out in a competitive market and provide a superior experience for your customers.
Below is a response to the query about the best website architecture, SEO strategies and tactics for an electronic tourism company:
- Website Structure:
• Homepage: Introduce yourself and your agency, express your main services and provide easily navigable site.
• Destinations: Each separate page is meant for the travel destination you provide with rich content and appealing pictures.
• Tours/Packages: Make sure there is a specific tour/package section with prices, programs of trips and their status.
• For booking or contacting us, provide an interactive booking form that is easy to use together with several contact options(phone, chat, and email) to enable for queries or help from customers.
• The blog should have few words but should contain travelling tips, tourist information from selected destination points and what is happening at your agency, hence it should engage every visitor to improve Search Engine Optimization (SEO).
• Trust is created by showing customer reviews and testimonials giving them confidence in your services.
• In order to enrich the lives of your clients by forming friendships as they worked with us personally, you need to tell them more about yourself as well as where you have come from in terms of history and what you want us accomplish as a group.- SEO Strategy:
• Key phrase method is the first thing you must do in SEO. Start by recognizing all those phrases travelers are using to search for travel services or products.
• Optimize title tags, meta descriptions, headers, and alt text for images with targeted keywords to assist in on-page optimization.
• Your blog should always have high-quality and informative content that incorporates target keywords for effective content creation.
• Strategic linking between pages and posts on your site will improve navigation as well as search engine optimization.
• To boost your site's authority, you should generate quality backlinks from renowned travel-related websites.
• For better user experience and ranking purposes, you must optimize your website for mobile devices.In a competitive marketplace, this structure and strategy can make your online travel site unique while at the same time offering an enhanced experience for clients.
Yours truly,
[Sanskar Gupta]
B Two Holidays -
Hello,
We at Donutz Digital digital marketing agency have some travel niche clients, so I believe we can help you or others in a similar situation.
Why don't you send us an inquiry directly, and we will answer asap with possible options and maybe an offer so you could have your hands free on similar technical tasks and focus and the ones you feel more comfortable with?
-
I am working on my website(https://www.dejourneys.com) , and found that some of the websites like yelp.com and other similar ones required a USA number and address.
How can I get a strong link from those websites and are there any other ones that can help me get strong backlinks for my travel agency?
Regards,
Raheel. -
Hi,
Cool question! I previously ran a startup that was essentially an aggregator, something similar to an OTA, but we were aggregating classes instead of properties/homestays. I found that the best way to structure the site was some thing like this:
1. Home (Targeting the biggest, baddest keyword you can find)
https://qualistay.com/1.2 Category pages
Broad keywords in each category (in your case, 'tenerife south apartments for rent' etc)
You currently have this as https://qualistay.com/properties/tenerife/
I'd have gone with creating multiple 'category' pages like
https://qualistay.com/tenerife-south/apartments
https://qualistay.com/tenerife-south/villas
https://qualistay.com/tenerife-north/apartments
https://qualistay.com/tenerife-north/villas1.2.1 Sub-Category pages
Still relatively broad, but more specific keywords
You didn't choose to sub-categorize these pages even more, but here's what I would have done:
https://qualistay.com/tenerife-south/apartments/adeje
https://qualistay.com/tenerife-south/villas/adeje
https://qualistay.com/tenerife-south/apartments/arico
https://qualistay.com/tenerife-south/villas/arico
https://qualistay.com/tenerife-south/apartments/granadilla-de-abona1.2.1.1 Property pages
Specific keywords
https://qualistay.com/tenerife-south/villas/playa-de-las-americas/villa-victoria
These pages would tend be targeting the so-called 'brand keyword' of each individual property.Structuring your site this was enables you to include the targeted keywords in your URLs and enables you to rank almost every single page efficiently based purely on the location of each property. In this manner, you would be able to rank for the top tier keywords which I'm guessing is 'tenerife villas' and 'tenerife apartments', the 2nd tier keywords which would be 'tenerife south villas for rent', 'tenerife south apartments for rent' and the 3rd tier keywords which would be 'playa de las americas villas for rent'. You also get the benefit of ranking for each individual property's 'brand name' like 'villa victora tenerife south'.
If the property happens to fall on the same building, then you can sub-categorize it even further like
https://qualistay.com/tenerife-south/villas/playa-de-las-americas/villa-victoria/level-1
https://qualistay.com/tenerife-south/villas/playa-de-las-americas/villa-victoria/level-2Hope this helps!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Google Indexed a version of my site w/ MX record subdomain
We're doing a site audit and found "internal" links to a page in search console that appear to be from a subdomain of our site based on our MX record. We use Google Mail internally. The links ultimately redirect to our correct preferred subdomain "www", but I am concerned as to why this is happening and if it can have any negative SEO implications. Example of one of the links: Links aspmx3.googlemail.com.sullivansolarpower.com/about/solar-power-blog/daniel-sullivan/renewable-energy-and-electric-cars-are-not-political-footballs I did a site operator search, site:aspmx3.googlemail.com.sullivansolarpower.com on google and it returns several results.
Technical SEO | | SS.Digital0 -
Is it good practice to still pay for Best of the Web Directory (BOTW) and other similar one's you have to pay for?
I know that paid for links are hit by Google, but in the past these directories were okay. What about now? Thank you.
Technical SEO | | RoxBrock0 -
Do I use /es/, /mx/ or /es-mx/ for my Spanish site for Mexico only
I currently have the Spanish version of my site under myurl.com/es/ When I was at Pubcon in Vegas last year a panel reviewed my site and said the Spanish version should be in /mx/ rather than /es/ since es is for Spain only and my site is for Mexico only. Today while trying to find information on the web I found /es-mx/ as a possibility. I am changing my site and was planning to change to /mx/ but want confirmation on the correct way to do this. Does anyone have a link to Google documentation that will tell me for sure what to use here? The documentation I read led me to the /es/ but I cannot find that now.
Technical SEO | | RoxBrock0 -
Image Height/Width attributes, how important are they and should a best practice site include this as std
Hi How important are the image height/width attributes and would you expect a best practice site to have them included ? I hear not having them can slow down a page load time is that correct ? Any other issues from not having them ? I know some re social sharing (i know bufferapp prefers images with h/w attributes to draw into their selection of image options when you post) Most importantly though would you expect them to be intrinsic to sites that have been designed according to best practice guidelines ? Thanks
Technical SEO | | Dan-Lawrence0 -
Correct linking to the /index of a site and subfolders: what's the best practice? link to: domain.com/ or domain.com/index.html ?
Dear all, starting with my .htaccess file: RewriteEngine On
Technical SEO | | inlinear
RewriteCond %{HTTP_HOST} ^www.inlinear.com$ [NC]
RewriteRule ^(.*)$ http://inlinear.com/$1 [R=301,L] RewriteCond %{THE_REQUEST} ^./index.html
RewriteRule ^(.)index.html$ http://inlinear.com/ [R=301,L] 1. I redirect all URL-requests with www. to the non www-version...
2. all requests with "index.html" will be redirected to "domain.com/" My questions are: A) When linking from a page to my frontpage (home) the best practice is?: "http://domain.com/" the best and NOT: "http://domain.com/index.php" B) When linking to the index of a subfolder "http://domain.com/products/index.php" I should link also to: "http://domain.com/products/" and not put also the index.php..., right? C) When I define the canonical ULR, should I also define it just: "http://domain.com/products/" or in this case I should link to the definite file: "http://domain.com/products**/index.php**" Is A) B) the best practice? and C) ? Thanks for all replies! 🙂
Holger0 -
NoIndex/NoFollow pages showing up when doing a Google search using "Site:" parameter
We recently launched a beta version of our new website in a subdomain of our existing site. The existing site is www.fonts.com with the beta living at new.fonts.com. We do not want Google to crawl the new site until it's out of beta so we have added the following on all pages: However, one of our team members noticed that google is displaying results from new.fonts.com when doing an "site:new.fonts.com" search (see attached screenshot). Is it possible that Google is indexing the content despite the noindex, nofollow tags? We have double checked the syntax and it seems correct except the trailing "/". I know Google still crawls noindexed pages, however, the fact that they're showing up in search results using the site search syntax is unsettling. Any thoughts would be appreciated! DyWRP.png
Technical SEO | | ChrisRoberts-MTI0 -
How should I structure a site with multiple addresses to optimize for local search??
Here's the setup: We have a website, www.laptopmd.com, and we're ranking quite well in our geographic target area. The site is chock-full of local keywords, has the address properly marked up, html5 and schema.org compliant, near the top of the page, etc. It's all working quite well, but we're looking to expand to two more locations, and we're terrified that adding more addresses and playing with our current set-up will wreak havoc with our local search results, which we quite frankly currently rock. My question is 1)when it comes time to doing sub-pages for the new locations, should we strip the location information from the main site and put up local pages for each location in subfolders? 1a) should we use subdomains instead of subfolders to keep Google from becoming confused? Should we consider simply starting identically branded pages for the individual locations and hope that exact-match location-based urls will make up for the hit for duplicate content and will overcome the difficulty of building a brand from multiple pages? I've tried to look for examples of businesses that have tried to do what we're doing, but all the advice has been about organic search, which i already have the answer to. I haven't been able to really find a good example of a small business with multiple locations AND good rankings for each location. Should this serve as a warning to me?
Technical SEO | | LMDNYC0 -
What are your best tips for SEO on a shopping cart?
So, I am working on a shopping cart platform (X-Cart) and so far don't like it. Also, the web designer is not someone I've worked with before and he is understandably conservative about access--which limits what I can and cannot do from the back end. One of the things I like to do is include text for the search engines. However, based on conversion, etc., I think the product images on a landing page (main brand info with specific products that show up) should show up first to move toward conversion first. I am thinking of adding the text below the product images on the brand pages so the viewer sees the products first while still keeping the content seo. My practice is to use between 300-350 words minimum on a page. Just wondering what best practices you have for a shopping cart. Care to share? Any tips or hints? Thoughts on what I might do that would be most effective? As always, thanks in advance for your sage advice!
Technical SEO | | TheARKlady0