Question about International SEO
-
We've just recently launched our website in Canada and our web crawler is showing some pages with "&Country=CA", even if the current page already includes Country=CA. Why is this and how would we go about resolving?
-
What are the key considerations for implementing an effective International SEO strategy?
Answer: Implementing a successful International SEO strategy involves several critical considerations:
Market Research: Begin by researching and identifying target markets. Understand the local preferences, cultural nuances, and competitive landscape in each target country.
Keyword Localization: Optimize your website for relevant keywords in the local language. Translate content effectively, keeping in mind linguistic variations and keyword preferences.
Hreflang Tags: Use hreflang tags to signal to search engines the language and regional targeting of your webpages. This helps search engines deliver the appropriate content to users in different regions.
Website Structure: Consider the website structure for international audiences. Options include subdirectories (example.com/fr/), subdomains (fr.example.com), or country-code top-level domains (example.fr). Choose the structure that aligns with your goals.
Geotargeting: Set geotargeting preferences in Google Search Console to inform search engines about your target country or language.
Content Localization: Beyond translation, create content that resonates with local audiences. Adapt product descriptions, images, and other content to match cultural preferences and expectations.
Mobile Optimization: Ensure your website is mobile-friendly, as many international users access the web via mobile devices.
Technical SEO: Address technical aspects like site speed, server location, and international CDN (Content Delivery Network) to improve user experience and search engine rankings.
Local Link Building: Acquire high-quality, local backlinks from authoritative websites in the target country or region.
User Experience (UX): Prioritize a seamless user experience, including fast-loading pages, clear navigation, and localized user interfaces.
Local Reviews: Encourage and manage local reviews and ratings to build trust with local audiences.
Compliance: Adhere to legal and regulatory requirements in each target country, including data privacy and e-commerce laws.
Monitoring and Analytics: Continuously monitor your international SEO efforts using tools like Google Analytics and Google Search Console. Adjust strategies based on performance data.
Multilingual Sitemaps: Create and submit XML sitemaps for different language versions of your website to help search engines index your content correctly.
Cultural Sensitivity: Be culturally sensitive in your marketing and messaging to avoid inadvertent cultural missteps.
Competitor Analysis: Analyze the strategies of local and global competitors in your target markets to gain insights into what works effectively.
International SEO is an ongoing process that requires continuous refinement and adaptation. By considering these key factors and staying up-to-date with industry trends, you can improve your website's visibility and reach in international markets.
-
The primary goal of International SEO is to optimize a website's visibility and rankings in search engine results across multiple countries and languages to attract a global audience and increase international online presence. (Study abroad)
(Dental Hygienist Course Fee In Canada For International Students) -
International SEO (Search Engine Optimization) refers to the process of optimizing a website to rank well in search engine results pages (SERPs) for international audiences. It involves implementing various strategies and techniques to improve the visibility and reach of a website in different countries and languages.
When conducting an international SEO strategy, several factors need to be considered. These include:
Language: Adapting the website's content to cater to different languages spoken by the target audience.
Localization: Customizing the website's content, images, and design elements to suit the cultural preferences and norms of each target market.
Geotargeting: Optimizing the website to appear in search results specific to a particular country or region.
International keyword research: Identifying relevant keywords for each target market and incorporating them strategically into the content.
Hreflang tags: Implementing hreflang tags in the website's HTML code to indicate to search engines which language and region each page is intended for.
Backlink building: Acquiring quality backlinks from reputable websites in the target country or language to improve the website's authority and visibility.
Technical considerations: Ensuring the website's technical elements, like site structure, URLs, and mobile-friendliness, are optimized for international search engines.
International SEO is crucial for businesses that want to expand their reach and target customers in different countries. It helps improve organic search rankings, increase visibility, drive targeted traffic, and ultimately, generate more leads and conversions from diverse international audiences.
-
@nicole-nelson03 Your web crawler may be appending "&Country=CA" to pages due to URL handling or crawling settings. To resolve this, check for URL canonicalization issues, review crawler settings, and ensure proper handling of parameters in your website's code and configuration. Monitor and test to confirm the problem is resolved.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
My Website Not Showing In Google English Search Results
My website is not visible on Google English. Selecting the language of Google in Hindi, Spanish, etc., my pages are visible in search results.
International SEO | | Jude_Wix0 -
Multilang site: Auto redirect 301 or 302?
We need to establish if 301 or 302 response code is to be used for our auto redirects based on Accept-Language header. https://domain.com
International SEO | | fJ66doneOIdDpj
30x > https://domain.com/en
30x > https://domain.com/ru
30x > https://domain.com/de The site architecture is set up with proper inline HREFLANG.
We have read different opinions about this, Ahrefs says 302 is the correct one:
https://ahrefs.com/blog/301-vs-302-redirects/
302 redirect:
"You want to redirect users to the right version of the site for them (based on location/language)." You could argue that the root redirect is never permanent as it varies based on user language settings (302)
On the other hand, the lang specific redirects are permanent per language: IF Accept-Language header = en
https://domain.com > 301 > https://domain.com/en
IF Accept-Language header = ru
https://domain.com > 301 > https://domain.com/ru So each of these is 'permanent'. So which is the correct?0 -
International SEO setup issues canonical URL
My site is www.grocare.com for one region and in.grocare.com for another region. Both of them have the same content except the currency for particular regions. Someone told me that google will take the content as duplicate and not rank either. I have setup hreflang and targeted different regions for both in the search console. I read many article which say canonical urls need to be setup for international seo sites. But Im not sure how to setup canonical urls and whether they are the right way to go . i just don't want my content deranked. Now i have setup hreflang properly after asking the moz community itself. So im hoping to get some help with this query too. TIA
International SEO | | grocare0 -
Footer pages on international sites
Hi guys, i have a question about footer indexed pages like about us, frequently questions, press or ads with us, among others. I'd like to put the same page in our website of .com.mx but i don't know how because i think it will be duplicate content. should i create new content for these pages? Thanks, J
International SEO | | pompero990 -
Non-Unicode Fonts and SEO
For some reason we've translated part of our website into Burmese. The most common font in use in Myanmar (Burma) is called Zawgyi and is non-unicode. Which means that if you look at it in Chrome you get a bunch of squares. That's not a problem because firefox provides support and 9x% of Burmese use firefox. So two questions Will we get penalised for using non-unicode font? Can google understand the pages and will we rank? It's worth mentioning that this is 0.001% or less of our traffic and an experiment (and market research) to find out a bit about that market than having much real BL impact
International SEO | | Zippy-Bungle0 -
Include mobile and international versions of pages to sitemap or not?
My pages already have alternate and hreflang references to point to international and mobile versions of the content. If I add 5 language desktop versions and 5 language mobile versions as https://support.google.com/webmasters/answer/2620865?hl=en explains, my sitemap will get bulky. What are the pros and cons for referencing all page versions in sitemap and for include just general (English/Desktop) version in sitemap?
International SEO | | poiseo0 -
Global SEO - How quickly/aggressively should one expand into multiple countries?
SITUATION: Our client is a global company lacking the global presence, so naturally the idea is performing international/global SEO in each country. For benchmarking purposes, our plan is to focus on a select number of keywords (ie 8-15) for each country and begin link building within each respective country. All SEO effort (ie. link building) will be for sub-folders (ie. www.client.com/subfolder/) on the same top level domain. Note, each country may have multiple languages, so each language will be broken out as it's own unique SEO campaign with it's very own strategy and link building efforts. For example: Mexico has 2 languages (English & Spanish) and will be considered 2 separate campaigns. PROBLEM: The client wants to be extremely aggressive and perform SEO on 3 new countries every month. This amounts to 36 new countries/SEO campaigns per year. Assuming each country has 2 languages each, we are looking at 6 SEO campaigns per month, or 72 per year. Our concern is that since all SEO effort will be performed on the same top level domain, we may be growing too fast and the search engines may consider the addition of these new pages and links to be too 'spammy'. We'd love to hear some feedback or personal experience on what might be considered a "safe" or "healthy" expansion into different countries. Thanks!
International SEO | | ByteLaunch0 -
Russian SEO: Do you know some good sources with tips and news about Yandex?
We are launching our site in Russia - and basically I have no experience in Russian SEO! Could you please recommend me some good English sources with news, tips and hints about Yandex? Basically I am looking the Russian SEOmoz 🙂 Thanks!
International SEO | | jorgediaz0