Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Reusing an already 301 redirected URL for a very important keyword
-
I have a question about reusing an already 301 redirected URL
Till now I never reused an URLs that has been already redirected with a 301 redirect. However, I just started working on a website where in past they created a lot of 301 redirects without thinking about the future, and now certain URLs, that are currently redirected with a 301, would be very useful (exact match) and needed (for some of the most important keywords for this specific business), to maintain an optimal, homogeneous and "beautiful" URL structure.
Has any of you ever reused a URL that was previously redirected with a 301 redirect?
If yes what are your experiences with it? Can content on the reused URL (that was previously 301 redirected and than the redirect removed) normally rank if the page is reestablished and the redirect is removed (and you do great content, on page, internal linking, backlinking, .... ) or is such an URL risky / not recommended / "burned" forever and not recommended to be reused again... especially for very important keywords since it present the exact match ?!
Thank you very much for all your help!
Regards
-
@Tracey_Evans agreed. You should also consider that browsers will cache data for websites they visit @moz46y
If a user visits a URL that returns a 301 status code it will remember this. If the user tries to access that redirect URL in the future the browser can just take them to the version that returns a 200 status code (in the name of efficiency).
This can be undone, but it requires the user clearing their browser's cache.
Not sure if it would be an issue in your use case but it's worthwhile knowing!
Cheers,
Stefan -
@moz46y
Reusing a URL that has already been redirected with a 301 redirect is indeed feasible, but it requires careful consideration. When you remove the 301 redirect and re-establish the original URL with new content, search engines like Google need time to re-crawl and re-index this URL. The success of this approach largely depends on the quality and relevance of the new content. If the content is high-quality, relevant to the keyword, and offers a good user experience, there's a good chance that the URL can regain its ranking potential. It's important to focus on on-page SEO, internal linking, and backlinking to aid in quicker re-indexing and potentially restore the URL’s authority.However, there are risks involved. The URL may not regain its previous ranking quickly, especially for competitive keywords. The history of redirects might cause search engines to take more time to trust the URL again. Therefore, it's crucial to monitor its performance closely using tools like Google Search Console to track changes in ranking and traffic. If the URL is crucial for very important keywords and you're concerned about potential risks, you might consider creating a new, similarly optimized URL as a safer alternative. In summary, while reusing a previously 301 redirected URL is possible and can be successful, it's a strategy that requires a strategic approach, careful implementation, and continuous monitoring.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Best redirect destination for 18k highly-linked pages
Technical SEO question regarding redirects; I appreciate any insights on best way to handle. Situation: We're decommissioning several major content sections on a website, comprising ~18k webpages. This is a well established site (10+ years) and many of the pages within these sections have high-quality inbound links from .orgs and .edus. Challenge: We're trying to determine the best place to redirect these 18k pages. For user experience, we believe best option is the homepage, which has a statement about the changes to the site and links to the most important remaining sections of the site. It's also the most important page on site, so the bolster of 301 redirected links doesn't seem bad. However, someone on our team is concerned that that many new redirected pages and links going to our homepage will trigger a negative SEO flag for the homepage, and recommends instead that they all go to our custom 404 page (which also includes links to important remaining sections). What's the right approach here to preserve remaining SEO value of these soon-to-be-redirected pages without triggering Google penalties?
Technical SEO | | davidvogel0 -
What is the safest way to redirect for best SEO benefits?
What is the safest way to redirect for best SEO benefits? Example: loodgieter-aanhuis.nl -> loodgieters-ambacht.nl Does someone have any technical information on how to (root) redirect for best SEO practices?
On-Page Optimization | | hans-keeren0 -
Is 301 redirect the only way when using Vanity URLs?
We have been using vanity urls for some of our pages. Mostly the pages that have a vanity URL have a long URL length. But now the problem is, the vanity URL is getting displayed on the search engine when the particular keyword related to the page is entered. I checked the google search console, the vanity URL is indexed and the original URL remains unindexed. What should I do? Is adding 301 redirect to the vanity URLs are solution? Since some of vanity URLs are not redirecting to the original. Some of the original pages are not getting traffic. Also, can using canonical tag help?
Technical SEO | | tejasbansode0 -
Increase 404 errors or 301 redirects?
Hi all, I'm working on an e-commerce site that sells products that may only be available for a certain period of time. Eg. A product may only be selling for 1 year and then be permanently out of stock. When a product goes out of stock, the page is removed from the site regardless of any links it may have gotten over time. I am trying to figure out the best way to handle these permanently out of stock pages. At the moment, the site is set up to return a 404 page for each of these products. There are currently 600 (and increasing) instances of this appearing on Google Webmasters. I have read that too many 404 errors may have a negative impact on your site, and so thought I might 301 redirect these URLs to a more appropriate page. However I've also read that too many 301 redirects may have a negative impact on your site. I foresee this to be an issue several years down the road when the site has thousands of expired products which will result in thousands of 404 errors or 301 redirects depending on which route I take. Which would be the better route? Is there a better solution?
Technical SEO | | Oxfordcomma0 -
Simple 301 redirect a subfolder to another subfolder
Hi, I have a number of sub-folders that I have to move, each of which contains a number of files. subfolder A has files a, b & c subfolder B has files d, e & f
Technical SEO | | aactive
subfolder C has files g, h & i A, B & C folders need to be X, Y & Z Will the following work? RewriteRule ^subfolder-A/* http://www.domain.com/subfolder-X/ [R=301,L]
RewriteRule ^subfolder-B/* http://www.domain.com/subfolder-Y/ [R=301,L]
RewriteRule ^subfolder-C/* http://www.domain.com/subfolder-Z/ [R=301,L] will this result in visitors to http://www.domain.com/subfolder-B/f.html being redirected to http://www.domain.com/subfolder-Y/f.html? All on the same domain. in reality we are talking hundreds of sub folders and thousands of files so we don't want to have to reference every file individually in the htaccess. Thanks0 -
Removing Redirected URLs from XML Sitemap
If I'm updating a URL and 301 redirecting the old URL to the new URL, Google recommends I remove the old URL from our XML sitemap and add the new URL. That makes sense. However, can anyone speak to how Google transfers the ranking value (link value) from the old URL to the new URL? My suspicion is this happens outside the sitemap. If Google already has the old URL indexed, the next time it crawls that URL, Googlebot discovers the 301 redirect and that starts the process of URL value transfer. I guess my question revolves around whether removing the old URL (or the timing of the removal) from the sitemap can impact Googlebot's transfer of the old URL value to the new URL.
Technical SEO | | RyanOD0 -
How do I fix a 301 Redirect Loop?
Saturday I waas doing some correcting of some duplicate titles, including nofollowing tags, etc. (my main problem was duplicate titles due to tags and categories being indexed). Now this morning I see that one of my pages refuses to load, citing a 301 redirect loop. http://www.incredibleinfant.com/feeding/switching-baby-formula/ Originally, the page was posted under the wrong category. http://www.incredibleinfant.com/uncategorized/switching-baby-formula I resaved it under the correct category (feeding) and now it won't load. Can someone help me figure out how to correct this mess? Thanks so much Heather
Technical SEO | | Gotmoxie0 -
301 Redirect on a PDF, DOCX files?
Hi, I have to rename many pdf and docx files. How can I implement 301 redirect on them as they are linked from 'n' number of places? Regards, Shailendra Sial
Technical SEO | | IM_Learner1