Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Canonical tag use for ecommerce product page detail
-
Hi,
I have a category page I want to rank. This page has 24 different products quite similar but not exactly the same.
I want to use canonical tag in any product to the parent category.
Is this a right use of the canonical?
Category page I'm talking about is : Finger bitsIf I understand how to use canonical tags I can improve all my category pages.
thanks
marco
-
Hii,
The canonical tag plays a vital role in optimizing eCommerce product page details, helping to prevent duplicate content issues and enhance SEO performance.
-
Ok, thank you. now it's clear and it makes sense
take care
marco -
Even though your product titles have lower search volume, you still want to use your product detail pages as the preferred ranking URL for any product-specific query. This is where the benefit of long-tail keywords comes into play, you'll get a lot less traffic from them, but the quality (likelihood of them converting/purchasing) is much higher.
Take the 'Nicolai – 8th Wonder finger bit – Granite' for example. If I've done a Google search for that, my research is already done and I know exactly what I need. If I click on a result that takes me to a category page, that's not going to be as useful to me. But if the search result is for the product detail page, I'm landing on the exact page I want. It's got all the product info & specs I need, pricing, and most importantly, an Add to Cart button.
Hope that's helpful. For more info on ecomm SEO, I'd recommend taking a look at back through some of the Moz posts on the subject: https://moz.com/blog/category/e-commerce
-
Hi Logan,
thank you for your answer.
I will follow your suggestion.But this is is really something I'm interesting in deeply understand.
If I have a category with many products
category1 with products' titles: cat1 p1, cat1 p2, cat1p3, cat1 p4,cat1 p5, cat1 p6..
category2 with products' titles: cat2 q1,cat2 q2,cat2 q3,cat2 q4,cat2 q5,cat2 q6,cat2 q7,cat2 q8,cat2 q9I know that 90% of searches are for the "category keywords" because specific product title is so specific that has low volume search.
I want to avoid that these product pages are all of low authority because rank for the same long term keyword that is exactly the category. With a big effort I can write different descriptions but they will rank anyway all the the big hat keyword as well. isn't it.
I think this is one of the most common SEO issue for e-shops.
Any resources where I can learn more?
ciao -
Marco,
Do not proceed with that task, it is not the proper way to use a canonical tag. If you put a canonical tag pointing a product to a category page, the product URL will eventually get removed from the index and therefore won't drive any traffic for product-specific queries.
You mentioned "24 different products quite similar but not exactly the same", is Moz flagging them as duplicates? If so, I'd recommend differentiating these products more. You could write more robust descriptions or add user-generated content such as reviews or Q&A.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
I am trying to generate GEO meta tag for my website where on one page there are multiple locations My question is, Can I add GEO tagging for every address?
Am I restricted to 1 geo tag per page or can i add multiple geo tags ?
Technical SEO | | lina_digital0 -
Removing a canonical tag from Pagination pages
Hello, Currently on our site we have the rel=prev/next markup for pagination along with a self pointing canonical via the Yoast Plugin. However, on page 2 of our paginated series, (there's only 2 pages currently), the canonical points to page one, rather than page 2. My understanding is that if you use a canonical on paginated pages it should point to a viewall page as opposed to page one. I also believe that you don't need to use both a canonical and the rel=prev/next markup, one or the other will do. As we use the markup I wanted to get rid of the canonical, would this be correct? For those who use the Yoast Plugin have you managed to get that to work? Thanks!
Technical SEO | | jessicarcf0 -
Create Page Titles from H1 using Yoast?
I'm working on a site that has 280 blog posts that have either been migrated from an old CMS site or created on the Dev version of the new WordPress site. We've written 280 unique meta descriptions so they don't truncate but it there a quick way I can export the current H1s and then import them into Yoast so they are set as the Page Titles? I've written unique Page Titles and meta descriptions for all the Service and Products page and just want a way to speed up the blog posts as their H1s are really good and what I would use as Page Titles anyway. Any help, greatly appreciated!
Technical SEO | | Marketing_Today0 -
Can I use a 410'd page again at a later time?
I have old pages on my site that I want to 410 so they are totally removed, but later down the road if I want to utilize that URL again, can I just remove the 410 error code and put new content on that page and have it indexed again?
Technical SEO | | WebServiceConsulting.com0 -
The Mysterious Case of Pagination, Canonical Tags
Hey guys, My head explodes when I think of this problem. So I will leave it to you guys to find a solution... My root domain (xxx.com) runs on WordPress platform. I use Yoast SEO plugin. The next page of root domain -- page/2/ -- has been canonicalized to the same page -- page/2/ points to page/2/ for example. The page/2/ and remaining pages also have this rel tags: I have also added "noindex,follow" to page/2/ and further -- Yoast does this automatically. Note: Yoast plugin also adds canonical to page/2/...page/3/ automatically. Same is the case with category pages and tag pages. Oh, and the author pages too -- they all have self-canonicalization, rel prev & rel next tags, and have been "noindex, followed." Problem: Am I doing this the way it should be done? I asked a Google Webmaster employee on rel next and prev tags, and this is what she said: "We do not recommend noindexing later pages, nor rel="canonical"izing everything to the first page." (My bad, last year I was canonicalizing pages to first page). One of the popular blog, a competitor, uses none of these tags. Yet they rank higher. Others following this format have been hit with every kind of Google algorithm I could think of. I want to leave it to Google to decide what's better, but then again, Yoast SEO plugin rules my blog -- okay, let's say I am a bad coder. Any help, suggestions, and thoughts are highly appreciated. 🙂 Update 1: Paginated pages -- including category pages and tag pages -- have unique snippets; no full-length posts. Thought I'd make that clear.
Technical SEO | | sidstar0 -
Duplicate page titles on Ecommerce
Hi, My question is in reference to an E-commerce site- Our SEO MOZ scan is showing many errors for Duplicates- such as Duplicate titles - The majority of these are on the products map- and the page titles are Products Map :: Company Name How do we get correct this or does Google not penalize for it? Thanks.
Technical SEO | | frankrizzo0 -
What are the potential SEO downsides of using a service like unbounce for content pages?
I'm thinking of using unbounce.com to create some content driven pages. Unbounce is simple, easy-to-use, and very easy for non-devs at my company to create variations on pages. I know they allow adding meta descriptions, title tags, etc and allow it to be indexable by Google, but I was wondering if there were any potential downsides to using unbounce as opposed to hosting it myself. Any help would be appreciated!
Technical SEO | | Seiyav0 -
Use webmaster tools "change of address" when doing rel=canonical
We are doing a "soft migration" of a website. (Actually it is a merger of two websites). We are doing cross site rel=canonical tags instead of 301's for the first 60-90 days. These have been done on a page by page basis for an entire site. Google states that a "change of address" should be done in webmaster tools for a site migration with 301's. Should this also be done when we are doing this soft move?
Technical SEO | | EugeneF0