Essential to Have a Blog to Rank Well?
-
I have noticed that several competitors that rank very well rarely update their blogs, www.42floors.com for instance.
We are redesigning our commercial real estate Wordpress website in the hopes of improving traffic, ranking and conversions.
How critical is it to invest resources on creating and categorizing blog posts? Is frequently updating a blog post less necessary in late 2018?
Curious to hear how much effort we should take to create new blog content and whether or not it will assist us in a competitive niche.
Thanks,
Alan
-
Yes, you often you will need a blog to improve your companies seo, and you do need to write high-quality white hat content marketing regularly.
-
Hi there!
In my personal and professional opinion, either have a blog or you dont. If you have, you must destine the resources needed and be part of the strategy. Having a content site just for the sake of having it is useless and can tell users that you dont care and/or that you are lazy with other parts of your products/services.
There is no experiment (to my knowledge) that proves the need of a blog to rank well in the principal keywords.
Usually, blogs or content sites are a part in a big content strategy, where you can target other more semantic and/or answer questions about your products. I'd like to think it as you are creating a conversion funnel, where blog posts, content in other sites or any content is somewhat convincing users about your products/services.
Having a correctly structured content site (or blog) could help somehow through internal linking to express more clearly the anchor/keyword intent for some specific pages. Also, always consider that if you can attract users a little interested in some of your products, you are getting a share of visibility that you didnt have without the content site.Hope it helps.
Best luck.
GR
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Blog with all copied content, should it be rewritten?
Hi, I am auditing a blog where their goal is to get approved to on ad networks but the whole blog has copied content from different sources, so no ad network is approving them. Surprisingly (at least to me), is that the blog ranks really well for a few keywords (#1's and rich snippets ), has a few hundred of natural backlinks, DA is high, has never been penalized (they have always used canonical tags to the original content), traffic is a few thousand sessions a month with mostly 85% organic search, etc. overall Google likes it enough to show them high on search. So now the owner wants to monetize it. I suggested that the best approach was to rewrite their most visited articles and deleted the rest with 301 redirects to the posts that stay. But I actually haven't worked on a similar project before and can't find precise information online so I'm looking to know if anyone has a similar experience to this. A few of my questions are: If they rewrite most of the pages and delete the rest so there is no repeated/copied content, would ad networks (eg. adsense) approve them? Assuming the new articles are at least as good quality as the current ones but with original content, is there a risk on losing DA? since pretty much it will look like a new site once they are done They have thousands of articles but only about 200 hundred get most visits, which would be the ones getting rewritten, so it should be fine to redirect the deleted ones to the remaining? Thanks for any suggestions and/or tips on this 🙂
Intermediate & Advanced SEO | | ArturoES0 -
Nice Domain Authority but Not Ranking
Hi, A client of mine who owns a website reached out to me. He got penalized a while ago and has long since recovered (not sure exactly, but for sure a year). His domain authority is in the upper 30s but is still not ranking for many of his keywords that he ranked on the first page. I am not so familiar with the technical aspects of penalties and such, but is this a common scenario? Why is his domain authority great but his ranking downright awful? Does he have a chance if he builds great links, or is something else wrong that we can't figure out?
Intermediate & Advanced SEO | | Rachel_J0 -
Multiple Blog Postings
Hi! Will posting more than one blog a day help with SEO? For example: I’d like to post 3 times a day if it will help. Thank you!
Intermediate & Advanced SEO | | EmSt0 -
Page in html and Wp as blog
Hello, i have a website in html5 and recently i did a new folder in my site: www.site.com/blog for example, and there i installed Wordpress. I would like to know if that is correct, because 1 have 2 sites different and maybe i had that install WP in blog.site.com ? Must i add www.site.com/blog in WMT? Thanks for all.
Intermediate & Advanced SEO | | pompero990 -
Wrong page getting ranked
Hi all, we have product category pages on our ecommerce web site and we also produce blog content (such as buyers guides, setup guides etc) to help with ranking and give our site some good quality, unique content. However we are sometimes finding that the buyers guide / blog content gets ranked by Google over our product category page. I'm hoping, if I give an example or two, some one smart out there may be able to point me in the right direction as to how we can avoid this and get the product category page ranked instead? You will see from my examples we are linking internally using the keywords from the buyers guides to the product category pages in order to show the most important page to Google for these keywords and are trying to structure the product category pages as well as possible to make it the most optimized page for the term. Example: Keyword "twin dvd player"... product category page: http://www.3wisemonkeys.co.uk/dvd/portable-dvd-player-car/twin-dvd-player/ ... blog page actually getting ranked for this keyword: http://www.3wisemonkeys.co.uk/advice-center/dual-screen-and-twin-dvd-player-explained/ Keyword "site radio".... product category page: http://www.3wisemonkeys.co.uk/audio/radio/site-radio/ .... blog buyer guide page actually getting ranked for keyword: http://www.3wisemonkeys.co.uk/advice-center/Site-radio-buying-guide/ Any help / pointers appreciated. Thanks.
Intermediate & Advanced SEO | | jasef0 -
How to increase the traffic and keywords ranking
Am working on a website http://www.greavescotton.com. A month ago most of the keywords were in first page. This month I have noticed the fall of keyword rankings. I have checked the webmaster tools for any mails and messages but I did not find any. So can anyone please visit the site and check it and please give me the suggestions accordingly to increase the traffic and keywords. Also I would like to know the advantages of commenting in Youtube.com.
Intermediate & Advanced SEO | | PrasanthMohanachandran0 -
Why Keyword is not ranking
I have blog website - http://uncutweb.com/ My website ranked for keywords - What Color Shoes To Wear With Gold Dress, Keywords is having Moz Difficulty Score: 35% with A grade moz On page Score. But why my website is not ranked for What Color Shoes To Wear With Purple Bridesmaid Dress or **What Color Shoes To Wear With Coral Dress???**They have less difficulty score and having A grade.
Intermediate & Advanced SEO | | ross254sidney0 -
Blog links - follow or nofollow?
I need my memory refreshed here! Say, I've got a blog and some of the posts have links to recommended external sites and content. Should these be nofollowed? They're not paid links or anything like that, simply things relevant to the post.
Intermediate & Advanced SEO | | PeterAlexLeigh0