Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
How can I avoid duplicate content for a new landing page which is the same as an old one?
-
Hello mozers!
I have a question about duplicate content for you...
One on my clients pages have been dropping in search volume for a while now, and I've discovered it's because the search term isn't as popular as it used to be. So... we need to create a new landing page using a more popular search term.
The page which is losing traffic is based on the search query "Can I put a solid roof on my conservatory" this only gets 0-10 searches per month according to the keyword explorer tool. However, if we changed this to "replacing conservatory roof with solid roof" this gets up to 500 searches per month. Muuuuch better!
The issue is, I don't want to close down and re-direct the old page because it's got a featured snippet and sits in position 1. So I'd like to create another page instead... however, as the two are effectively the same content, I would then land myself in a duplicate content issue.
If I were to put a rel="canonical" tag in the original "can I put a solid roof...." page but say the master page is now the new one, would that get around the issue?
-
@Virginia-Girtz To avoid duplicate content issues when creating a new landing page that is similar to an old one, consider the following strategies:
-
301 Redirect: If the old landing page is no longer needed, you can redirect its URL to the new landing page using a 301 redirect. This tells search engines that the old page has permanently moved to the new location.
-
Canonical Tags: Implement canonical tags on the new landing page pointing to the old landing page URL. This informs search engines that the content on the new page is a duplicate of the old page and should be indexed under the old page's URL.
-
Content Variation: Rewrite the content on the new landing page to make it sufficiently different from the old one. This could involve changing the wording, adding new information, or altering the layout.
-
Noindex Tag: If the old landing page is still relevant but you want to prioritize the new one, you can use a noindex tag on the old page. This prevents search engines from indexing the old page while still allowing users to access it.
-
Consolidate Content: Consider consolidating the content from both landing pages into a single, comprehensive page. This helps avoid duplication and can improve user experience by providing all relevant information in one place.
-
Robots.txt: Use the robots.txt file to block search engines from crawling one of the landing pages. However, this approach should be used cautiously as it may also prevent search engines from discovering other valuable content on your site.
I apply all these experiment on this of my client site
By implementing one or a combination of these strategies, you can effectively address duplicate content concerns while maintaining the visibility and relevance of your landing pages.
-
-
So what you want for every page and blog post on your website is unique, high-quality white hat content marketing.
We applied this white hat SEO method to a U.K garden room company, website and after we rewrote the pages, the organic visitor numbers increased.
-
What I've usually seen with canonicals is that Google either removes the noncanonical page from its index, or it ignores your canonical and treats them as two separate pages. I haven't seen an example where a canonical lets you get the best of both worlds.
I agree with Nozzle - you can tweak your existing content to target both phrases! Google understands synonyms, so if anything, you're just creating a more all around relevant page.
Good luck!
Kristina
-
Since it is effectively the same content you should be able to rank the same page for both phrases.
You just need to include the new keyword within the existing content and test out a few title tag variations to find one that helps you move up the rankings for the new keyword without dropping your ranking for the old keyword.
The first thing I'd test would be to change your title tag from "Can I put a solid roof on my conservatory?" to "Replacing Conservatory Roof with Solid Roof - Can I put a solid roof on my conservatory?". Wait until Google re-crawls the page and check how your rankings fared. If you lose your snippet or drop in rankings for the low volume phrase you can always test out the reverse, "Can I put a solid roof on my conservatory? Replacing Conservatory Roof with Solid Roof", and see what happens then.
Don't be scared to test many variations, even long title tags that seemingly don't follow best practice. You can always change it back to the original and your rankings will go back to what they were before you tested (assuming your competitors didn't gain some awesome back links to overtake you).
Don't mess with the section of content that is being pulled into the featured snippet though so as not to lose that snippet.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Duplicate content in Shopify - subsequent pages in collections
Hello everyone! I hope an expert in this community can help me verify the canonical codes I'll add to our store is correct. Currently, in our Shopify store, the subsequent pages in the collections are not indexed by Google, however the canonical URL on these pages aren't pointing to the main collection page (page 1), e.g. The canonical URL of page 2, page 3 etc are used as canonical URLs instead of the first page of the collections. I have the canonical codes attached below, it would be much appreciated if an expert can urgently verify these codes are good to use and will solve the above issues? Thanks so much for your kind help in advance!! -----------------CODES BELOW--------------- <title><br /> {{ page_title }}{% if current_tags %} – tagged "{{ current_tags | join: ', ' }}"{% endif %}{% if current_page != 1 %} – Page {{ current_page }}{% endif %}{% unless page_title contains shop.name %} – {{ shop.name }}{% endunless %}<br /></title>
Intermediate & Advanced SEO | | ycnetpro101
{% if page_description %} {% endif %} {% if current_page != 1 %} {% else %} {% endif %}
{% if template == 'collection' %}{% if collection %}
{% if current_page == 1 %} {% endif %}
{% if template == 'product' %}{% if product %} {% endif %}
{% if template == 'collection' %}{% if collection %} {% endif %}0 -
Can I use duplicate content in different US cities without hurting SEO?
So, I have major concerns with this plan. My company has hundreds of facilities located all over the country. Each facility has it's own website. We have a third party company working to build a content strategy for us. What they came up with is to create a bank of content specific to each service line. If/when any facility offers that service, they then upload the content for that service line to that facility website. So in theory, you might have 10-12 websites all in different cities, with the same content for a service. They claim "Google is smart, it knows its content all from the same company, and because it's in different local markets, it will still rank." My contention is that duplicate content is duplicate content, and unless it is "localize" it, Google is going to prioritize one page of it and the rest will get very little exposure in the rankings no matter where you are. I could be wrong, but I want to be sure we aren't shooting ourselves in the foot with this strategy, because it is a major major undertaking and too important to go off in the wrong direction. SEO Experts, your help is genuinely appreciated!
Intermediate & Advanced SEO | | MJTrevens1 -
Duplicate content on recruitment website
Hi everyone, It seems that Panda 4.2 has hit some industries more than others. I just started working on a website, that has no manual action, but the organic traffic has dropped massively in the last few months. Their external linking profile seems to be fine, but I suspect usability issues, especially the duplication may be the reason. The website is a recruitment website in a specific industry only. However, they posts jobs for their clients, that can be very similar, and in the same time they can have 20 jobs with the same title and very similar job descriptions. The website currently have over 200 pages with potential duplicate content. Additionally, these jobs get posted on job portals, with the same content (Happens automatically through a feed). The questions here are: How bad would this be for the website usability, and would it be the reason the traffic went down? Is this the affect of Panda 4.2 that is still rolling What can be done to resolve these issues? Thank you in advance.
Intermediate & Advanced SEO | | iQi0 -
Trailing Slashes for Magento CMS pages - 2 URLS - Duplicate content
Hello, Can anyone help me find a solution to Fixing and Creating Magento CMS pages to only use one URL and not two URLS? www.domain.com/testpage www.domain.com/testpage/ I found a previous article that applies to my issue, which is using htaccess to redirect request for pages in magento 301 redirect to slash URL from the non-slash URL. I dont understand the syntax fully in htaccess , but I used this code below. This code below fixed the CMS page redirection but caused issues on other pages, like all my categories and products with this error: "This webpage has a redirect loop ERR_TOO_MANY_REDIRECTS" Assuming you're running at domain root. Change to working directory if needed. RewriteBase / # www check If you're running in a subdirectory, then you'll need to add that in to the redirected url (http://www.mydomain.com/subdirectory/$1 RewriteCond %{HTTP_HOST} !^www. [NC]
Intermediate & Advanced SEO | | iamgreenminded
RewriteRule ^(.*)$ http://www.mydomain.com/$1 [R=301,L] Trailing slash check Don't fix direct file links RewriteCond %{REQUEST_FILENAME} !-f RewriteCond %{REQUEST_URI} !(.)/$
RewriteRule ^(.)$ $1/ [L,R=301] Finally, forward everything to your front-controller (index.php) RewriteCond %{REQUEST_FILENAME} !-f
RewriteCond %{REQUEST_FILENAME} !-d
RewriteRule .* index.php [QSA,L]0 -
Can too many "noindex" pages compared to "index" pages be a problem?
Hello, I have a question for you: our website virtualsheetmusic.com includes thousands of product pages, and due to Panda penalties in the past, we have no-indexed most of the product pages hoping in a sort of recovery (not yet seen though!). So, currently we have about 4,000 "index" page compared to about 80,000 "noindex" pages. Now, we plan to add additional 100,000 new product pages from a new publisher to offer our customers more music choice, and these new pages will still be marked as "noindex, follow". At the end of the integration process, we will end up having something like 180,000 "noindex, follow" pages compared to about 4,000 "index, follow" pages. Here is my question: can this huge discrepancy between 180,000 "noindex" pages and 4,000 "index" pages be a problem? Can this kind of scenario have or cause any negative effect on our current natural SEs profile? or is this something that doesn't actually matter? Any thoughts on this issue are very welcome. Thank you! Fabrizio
Intermediate & Advanced SEO | | fablau0 -
How do I geo-target continents & avoid duplicate content?
Hi everyone, We have a website which will have content tailored for a few locations: USA: www.site.com
Intermediate & Advanced SEO | | AxialDev
Europe EN: www.site.com/eu
Canada FR: www.site.com/fr-ca Link hreflang and the GWT option are designed for countries. I expect a fair amount of duplicate content; the only differences will be in product selection and prices. What are my options to tell Google that it should serve www.site.com/eu in Europe instead of www.site.com? We are not targeting a particular country on that continent. Thanks!0 -
Copying my Facebook content to website considered duplicate content?
I write career advice on Facebook on a daily basis. On my homepage users can see the most recent 4-5 feeds (using FB social media plugin). I am thinking to create a page on my website where visitors can see all my previous FB feeds. Would this be considered duplicate content if I copy paste the info, but if I use a Facebook social media plugin then it is not considered duplicate content? I am working on increasing content on my website and feel incorporating FB feeds would make sense. thank you
Intermediate & Advanced SEO | | knielsen0 -
Could you use a robots.txt file to disalow a duplicate content page from being crawled?
A website has duplicate content pages to make it easier for users to find the information from a couple spots in the site navigation. Site owner would like to keep it this way without hurting SEO. I've thought of using the robots.txt file to disallow search engines from crawling one of the pages. Would you think this is a workable/acceptable solution?
Intermediate & Advanced SEO | | gregelwell0
