Small startup Marketing leader - What are 3 actionable reports I can review daily
-
Hi all -
I've joined a small startup as their first marketing hire and I am strategizing, planning, and executing all work.
I need to get to 3-4 reports I focus on per channel so I can still be relatively effective across multiple channels.
What are 3-4 reports I should be laser-focused on in Moz that will help me ID opportunities/threats and be able to identify best actions from.
-
As a small startup marketing leader, prioritize three key daily reports: website analytics for visitor insights, email marketing performance for campaign effectiveness, and social media engagement metrics to track audience interactions. Regular review of these reports enables data-driven decisions and optimization to drive startup growth.
-
@AndrewAeqium said in Small startup Marketing leader - What are 3 actionable reports I can review daily:
Hi all -
I've joined a small startup as their first marketing hire and I am strategizing, planning, and executing all work.
I need to get to 3-4 reports I focus on per channel so I can still be relatively effective across multiple channels.
What are 3-4 reports I should be laser-focused on in Moz that will help me ID opportunities/threats and be able to identify best actions from.In Moz, focusing on a few key reports per channel can help you efficiently identify opportunities and threats, as well as guide your actions effectively. Here are 3-4 reports you should consider:
-
Keyword Rankings Report: This report will give you insights into how your website is ranking for specific keywords in search engine results. Identify high-value keywords where your website is ranking well and look for opportunities to improve rankings for keywords that are relevant to your target audience but are currently underperforming.
-
Site Crawl Report: The site crawl report provides information about the health of your website from a technical SEO perspective. Look for issues such as broken links, duplicate content, and crawl errors that could be impacting your website's performance in search engines. Addressing these issues can help improve your website's visibility and user experience.
-
Link Analysis Report: Backlinks are an important factor in SEO, so it's essential to monitor your website's link profile. Use the link analysis report to identify opportunities to acquire high-quality backlinks from authoritative websites in your industry. Additionally, look for any toxic or low-quality backlinks that could be harming your website's SEO performance and take steps to disavow or remove them.
-
On-Page Optimization Report: This report provides insights into how well your website's pages are optimized for specific target keywords. Review the on-page optimization recommendations and prioritize optimizing pages that have the potential to drive significant traffic or conversions. Focus on elements such as title tags, meta descriptions, headers, and content quality to improve your website's relevance and visibility in search results.
By focusing on these key reports in Moz, you can gain valuable insights into your website's performance across different channels and identify actionable opportunities to improve your SEO strategy.
-
-
which type of report you want to know? as a member from a digital marketing agency in kolkata, i will suggest to do audit reports, monthly-weekly performance report, but what kind of report you want to create please clarify.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How good is my page?
Hello I've been using moz for a while, using the tools to try and best optimize our pages, I'm curious to see if we're missing anything blatant or if you have any little tips. Any feedback would be greatly appreciated. Here is one of our most popular pages:
SEO Tactics | | JamesDavison
https://www.longstonetyres.co.uk/classic-car-tyres/jaguar/e-type.html Cheers.0 -
Unsolved Overview for New Users
Hello, I'm looking for an overview for how to use some of the MOZ features for teammates that are unfamiliar with the full ins and outs of SEO. Or perhaps a list of tips to share out with them? Is there any sort of webinar or tips that you have available or perhaps a training they could attend? Thanks!
Getting Started | | Athene
Molly0 -
How to best market a credit card comparison website?
Hi! I've recently put together a website that compares credit cards: https://kredittkorttest.no/ the work has been going quite smoothly up until now, I've known what to do and I've known what I wanted to achieve, but regarding how to get people to the site I'm at a loss as to where I should spend my resources... inbound marketing or content marketing - which of these would be best for a credit card comparison website? appreciate any thoughts
Digital Marketing | | issselin0 -
Unsolved GMB along with Company Name & URL Change
Our company has been purchased. As part of the rollup, our company name will change to theirs and our website will be removed with all web presence being a basic landing page. I am looking for ideas on how to minizine the huge SEO losses we will have soon. I plan to focus on local SEO starting with GMB. Any other tips or direction?
Moz Local | | jgoethert1 -
Solved Is there a way to remove the Moz branding from automated PDF reports that are emailed to clients?
Is there a way to remove the Moz branding from automated PDF reports that are emailed to clients?
Reporting & Analytics | | ArttiaCreative0 -
Inserting Keywords in Web Pages
Hello! Question: When I add chosen keywords to my site (in urls, title tags, meta description, page content, headers, etc), do I need to put the words on my webpage exactly as they appear in my keyword research? So if I searched "therapist bay area" and I want to include these keywords, for example, must I use those words in that order in a sentence or header on my homepage? Or is it enough to include each word somewhere on the page?
On-Page Optimization | | LPantell0 -
Unsolved Are my local pages watering down my website?
We operate in multiple cities, and for a number of years, have (mostly successfully) targeted each city with its own landing page. But lately Im seeing these pages drop in rankings, If I ignored SEO tactics, and designed the site based on what I think would be most useful/helpful to people viewing the website, I would not have any location landing pages. I would have one strong page (eg, probably the home page), that says "and we operate in the following locations..." and then list them off. The thing is, I dont really think these location specific landing pages have ever offered any real value to someone searching, other than just making it clear that we operate in their area (which doesn't need a landing page to make that clear). They're basically variations of each other, key word adjusted for the location - done for the purpose of ranking locally. I mean, that sounds like spam. But all the research says that I need landing pages for each location. My question: What would happen if I built one new page, and listed all the locations clearly on that page, and then 301 redirect the existing location landing pages to the new, single page. Would I fall of the cliff?
SEO Tactics | | blitzna1010