Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Help with Schema.org on Ecommerce Products
-
I’m looking for ways of using schema.org with products that have pricing options.
There appear to be two main problems
1) Whilst colour, width, height and depth are all catered for, size appears to be missing – how can we mark up products that are available in sizes that aren’t necessarily covered by width/height/depth (e.g. shoe size). Also, what if the product is available in different finishes – technically, these could not properly be described as colours so how could we mark them up?
2) There doesn’t seem to be any particularly good way of marking up pricing options that are displayed on the same product detail page. For e.g. if a pricing option table is used like this:
|
ID
|
Colour
|
Price
001-red
|
Red
|
£3.99
001-green
|
Green
|
£4.49
001-blue
|
Blue
|
£4.99
|
I can mark up each row as an offer, and give each offer a price and sku or mpn, but then I can’t use itemprop=”color” to describe exactly what the option is. Would I just use itemprop=”name” in this case and abandon color altogether (even though it’s technically supposed to be describing the colour of the product and not the name of the offer)?
I suppose another way I could approach it would be to mark up each row as an individual product, and assign each one an offer with the details as described above but then the containing page would effectively look like a separate product – which it isn’t.
Any help or advice on this would be very much appreciated
-
Schema is designed to let you mark up individual items. For example, when a store has individual product pages, you should have the end page be marked up with data. As far as I know, there is no way to have multiple items maked up at the same time on one page. I'm sure you could code it that way, but I doubt it would be displayed or read correctly.
Here are two resources that may help you:
-
As far as I know it cannot currently be done with schema markup. The only allowance in the standard in the product standard that Google uses is for having multiple sellers selling the same product. From everything I have tested and seen you cannot have multiple products on the same page. I would think that having products with color or size variations would consist of multiple products since they may have a different upc or mpn on them.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How to create schema for medical specialties services
Hi, I have medical service website but my parent service is Plastic Surgery I need to add my various services in Plastic Surgery category like hair transplant, Rhinoplasty, Gynecomastia . how to create schema for this. Is http://www.productontology.org/ a good way to define my service like this? Hair transplantation
Web Design | | Aman_1230 -
Will interlinking using dynamic parameters in url help us in increasing our rankings
Hi, Will interlinking our internal pages using dynamic parameters(like abc.com/property-in-noida?source=footer) help us in increasing our rankings for linked pages OR we should use static urls for interlinking Regards
Web Design | | vivekrathore0 -
E-Commerce Website Architecture - Cannibalization between Product Categories and Blog Categories?
Hi, I have an e-commerce site that sells laptops. My main landing pages and category pages are as follows:
Web Design | | BeytzNet
"Toshiba Laptops", "Samsung Laptops", etc. We also run a WP blog with industry news.
The posts are divided into categories which are basically as our landing pages.
The posts themselves usually link to the appropriate e-commerce landing page.
For example: a post about a new Samsung Laptop which is categorized in the blog under "Samsung Laptops" will naturally link somewhere inside to the "samsung laptops" ecommerce landing page. Is that good or do the categories on the blog cannibalize my more important e-commerce section landing pages? Thanks0 -
Creating Print Catalog From Ecommerce Product Database
I have seen some kind of free online software that lets you create product catalog layouts based on your ecommerce product database but I can't remember the name of company or the url of their site? Anyone heard of this?
Web Design | | larahill1 -
Google also indexed trailing slash version - PLEASE HELP
Hi Guys, We redesigned the website and somehow our canonical extension decided to add a trailing slash to all URLs. Previously our canonical URLs didn't have a trailing slash. During the redesign we haven't changed the URLs. They remained same but we have now two versions indexed. One with trailing slash one without. I've now fixed the issue and removed the the trailing slash from canonical URLs. Is this the correct way of fixing it? Will our rankings be effected in a negative way? Is there anything else I need to do. The website went live last Tuesday. Thanks
Web Design | | Jvalops0 -
Infinite Scrolling vs. Pagination on an eCommerce Site
My company is looking at replacing our ecommerce site's paginated browsing with a Javascript infinite scroll function for when customers view internal search results--and possibly when they browse product categories also. Because our internal linking structure isn't very robust, I'm concerned that removing the pagination will make it harder to get the individual product pages to rank in the SERPs. We have over 5,000 products, and most of them are internally linked to from the browsing results pages in the category structure: e.g. Blue Widgets, Widgets Under $250, etc. I'm not too worried about removing pagination from the internal search results pages, but I'm concerned that doing the same for these category pages will result in de-linking the thousands of product pages that show up later in the browsing results and therefore won't be crawlable as internal links by the Googlebot. Does anyone have any ideas on what to do here? I'm already arguing against the infinite scroll, but we're a fairly design-driven company and any ammunition or alternatives would really help. For example, would serving a different page to the Googlebot in this case be a dangerous form of cloaking? (If the only difference is the presence of the pagination links.) Or is there any way to make rel=next and rel=prev tags work with infinite scrolling?
Web Design | | DownPour0 -
Best Website Builder - Help Me Choose
I need to built a multi language site (to built a Pilates, Yoga site) and I will use a site builder. After posting questions on wix.com I came to the fact I should continue my research because there are not SEO friendly. Do you have a suggestions? Limited to html knowledge, using a website builder is my only option. Here are some of the features I need: Multilanguage Web Site Mobile version SEO Friendly Nice Template Selections( this is important) HTML customization Twitter, Facebook, Blog... I'm not looking at free website builder, when you want good features, there is a price to paid. Thank you for your help and suggestions, BigBlaze
Web Design | | BigBlaze2050 -
WordPress blog hosted on GoDaddy domain mapping help
We set up a WP blog that's hosted through GoDaddy. For various reasons, we purchased a URL to use to get through the technical build and set up and are trying to map that to a subdomain of our company website. (We can't host it on our own server, unfortunately). My question is: for WP blogs hosted via WP you can buy a domain mapping upgrade and I'm trying to find a similar plugin that could offer the same thing that would apply to our GoDaddy hosting and point to our subdomain (GD apparently doesn't offer the domain mapping). Anyone have any thoughts, please?
Web Design | | josh-riley0