Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Help with Schema.org on Ecommerce Products
-
I’m looking for ways of using schema.org with products that have pricing options.
There appear to be two main problems
1) Whilst colour, width, height and depth are all catered for, size appears to be missing – how can we mark up products that are available in sizes that aren’t necessarily covered by width/height/depth (e.g. shoe size). Also, what if the product is available in different finishes – technically, these could not properly be described as colours so how could we mark them up?
2) There doesn’t seem to be any particularly good way of marking up pricing options that are displayed on the same product detail page. For e.g. if a pricing option table is used like this:
|
ID
|
Colour
|
Price
001-red
|
Red
|
£3.99
001-green
|
Green
|
£4.49
001-blue
|
Blue
|
£4.99
|
I can mark up each row as an offer, and give each offer a price and sku or mpn, but then I can’t use itemprop=”color” to describe exactly what the option is. Would I just use itemprop=”name” in this case and abandon color altogether (even though it’s technically supposed to be describing the colour of the product and not the name of the offer)?
I suppose another way I could approach it would be to mark up each row as an individual product, and assign each one an offer with the details as described above but then the containing page would effectively look like a separate product – which it isn’t.
Any help or advice on this would be very much appreciated
-
Schema is designed to let you mark up individual items. For example, when a store has individual product pages, you should have the end page be marked up with data. As far as I know, there is no way to have multiple items maked up at the same time on one page. I'm sure you could code it that way, but I doubt it would be displayed or read correctly.
Here are two resources that may help you:
-
As far as I know it cannot currently be done with schema markup. The only allowance in the standard in the product standard that Google uses is for having multiple sellers selling the same product. From everything I have tested and seen you cannot have multiple products on the same page. I would think that having products with color or size variations would consist of multiple products since they may have a different upc or mpn on them.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Looking for live web examples of Medical schema
Has anyone seen a hospital system or medical clinic properly employ schema markup to their sites? This seems like very new territory, and we want to do it right by our client. Are there any best practices I need to look out for?
Web Design | | Madgenius3 -
Does the blog widget with latest blog-posts at homepage helps in SEO?
Hi all, We are planning to add a widget at our website homepage which displays recent blog-posts with dates. Google favours new and latest content. So will these consistent new posts help in improving website ranking? Thanks
Web Design | | vtmoz0 -
Woocommerce SEO and Product attributes
Hi friends! I have a question that is advanced Woocommerce and seo-related.
Web Design | | JustinMurray
I'm seeing http://www.mywebsitex.com/pa_keyword/indexed in Google, but it cannot be properly optimized, and I would prefer to have a WordPress Page indexed for that keyword instead, which also lists those products and can be fully seo optimized. Woocommerce SEO plugin by Yoast lacks documentation and I have no clue if that would even fix this. I do have the Taxonomy (pa_keyword) set to not include these in the sitemap, but there doesn't seem to be a way to noindex/nofollow product attributes.
1. How can I best accomplish this?
2. Why are product attributes indexed by default?0 -
How to create schema for medical specialties services
Hi, I have medical service website but my parent service is Plastic Surgery I need to add my various services in Plastic Surgery category like hair transplant, Rhinoplasty, Gynecomastia . how to create schema for this. Is http://www.productontology.org/ a good way to define my service like this? Hair transplantation
Web Design | | Aman_1230 -
Multiple Local Schemas Per Page
I am working on a mid size restaurant groups site. The new site (in development) has a drop down of each of the locations. When you hover over a location in the drop down it shows the businesses info (NAP). Each of the location in the Nav list are using schema.org markup. I think this would be confusing for search robots. Every page has 15 address schemas and individual restaurants pages NAP is at the below all the locations' schema/NAP in the DOM. Have any of you dealt with multiple schemas per page or similar structure?
Web Design | | JoshAM0 -
Blog is outranking ecommerce store
My client has a blog that posts information about products to support its ecommerce store. The blog's main purpose is to support the products listed on the main website, but it has become so strong that its posts sometimes rank in the SERPS in place of the website product page, which is undesirable. The blog posts always link to the product that they are supporting. Are there any other methods, other than doing a 301, that could help the product page to rank instead of the blog post?
Web Design | | pugh0 -
How to put 'Link to this article' HTML code at bottom of article & is it helpful?
Hello, I was thinking about putting a box down at the bottom of my client's main articles that let's the reader easily copy the html code it takes to link to the article they're reading. Maybe I'd put it after the author bio. Do any of you do this? If so, what format do you use? It has to look nice of course. This is a non-techie industry. Thanks.
Web Design | | BobGW0 -
Creating Print Catalog From Ecommerce Product Database
I have seen some kind of free online software that lets you create product catalog layouts based on your ecommerce product database but I can't remember the name of company or the url of their site? Anyone heard of this?
Web Design | | larahill1