Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Fading in content above the fold on window load
-
Hi,
We'd like to render a font stack from Typekit and paint a large cover image above the fold of our homepage after document completion. Since asynchronously loading anything generally looks choppy, we fade in the affected elements when it's done. Sure, it gives a much smoother feeling and fast load times, but I have a concern about SEO.
While Typekit loads, h1, h2 and the page's leading paragraph are sent down the wire with an invisible style (but still technically exist as static html). Even though they appear to a user only milliseconds later, I'm concerned that a search engine's initial request is met with a page whose best descriptive assets are marked as invisible.
Both UX and SEO have high value to our business model, so we're asking for some perspective to make the right kind of trade off. Our site has a high domain authority compared to our competition, and sales keyword competition is high. Will this UX improvement damage our On-Page SEO? If so and purely from an SEO perspective, roughly how serious will the impact be?
We're eager to hear any advice or comments on this. Thanks a lot.
-
Hi,
For starters you could use the ‘Fetch as Google’ option in Webmasters Tools and see what your page looks like to search engines, or use a tool like browseo.net to do the same thing. Or you could make sure the page is indexable and link to it from somewhere and do a search for “one of your hidden text strings” (in quotes) to see if that content has been crawled and indexed.
If you can’t see your content then you may have a problem, and as crawlers can distinguish between hidden and nothidden text it may be more than just blocking your content from helping you rank. It might actually look like you’re trying to stuff keywords into your content without showing them to the user.
I think the easiest and simplest fix would be to remove the class which makes these elements invisible, and dynamically add that class with a little bit of jQuery just for users with scripts enabled:
This way when a crawler (or a user with javascript disabled) visits your site they will be served the page with the content visible, with it only being hidden if the visitor is accessing the site with javascript enabled.
Hope this helps,
Tom
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How to fix duplicate content for homepage and index.html
Hello, I know this probably gets asked quite a lot but I haven't found a recent post about this in 2018 on Moz Q&A, so I thought I would check in and see what the best route/solution for this issue might be. I'm always really worried about making any (potentially bad/wrong) changes to the site, as it's my livelihood, so I'm hoping someone can point me in the right direction. Moz, SEMRush and several other SEO tools are all reporting that I have duplicate content for my homepage and index.html (same identical page). According to Moz, my homepage (without index.html) has PA 29 and index.html has PA 15. They are both showing Status 200. I read that you can either do a 301 redirect or add rel=canonical I currently have a 301 setup for my http to https page and don't have any rel=canonical added to the site/page. What is the best and safest way to get rid of duplicate content and merge the my non index and index.html homepages together these days? I read that both 301 and canonical pass on link juice but I don't know what the best route for me is given what I said above. Thank you for reading, any input is greatly appreciated!
On-Page Optimization | | dreservices0 -
Duplicate content with tagging and categories
Hello, Moz is showing that a site has duplicate content - which appears to be because of tags and categories. It is a relatively new site, with only a few blog publications so far. This means that the same articles are displayed under a number of different tags and categories... Is this something I should worry about, or just wait until I have more content? The 'tag' and 'category' pages are not really pages I would expect or aim for anyone to find in google results anyway. Would be glad to here any advice / opinions on this Thanks!
On-Page Optimization | | wearehappymedia1 -
Stolen Content reposted on other sites. How does this affect ranking?
Visitors often copy and paste my content and post it elsewhere... on Facebook, on Tumblr, on forums and sometimes on competing websites... but they don't link to me. How does Google treat this duplicated content? What is the best way to handle it? File DCMA claims or ask them for a link?
On-Page Optimization | | brianflannery0 -
Duplicate Content on Event Pages
My client has a pretty popular service of event listings and, in hope of gathering more events, they opened up the platform to allow users to add events. This works really well for them and they are able to garner a lot more events this way. The major problem I'm finding is that many event coordinators and site owners will take the copy from their website and copy and paste it, duplicating a lot of the content. We have editor picks that contain a lot of unique content but the duplicate content scares me. It hasn't hurt our page ranking (we have a page ranking of 7) but I'm wondering if this is something that we should address. We don't have the manpower to eliminate all the duplication but if we cut down the duplication would we experience a significant advantage over people posting the same event?
On-Page Optimization | | mattdinbrooklyn0 -
Solve duplicate content issues by using robots.txt
Hi, I have a primary website and beside that I also have some secondary websites with have same contents with primary website. This lead to duplicate content errors. Because of having many URL duplicate contents, so I want to use the robots.txt file to prevent google index the secondary websites to fix the duplicate content issue. Is it ok? Thank for any help!
On-Page Optimization | | JohnHuynh0 -
Does schema.org assist with duplicate content concerns
The issue of duplicate content has been well documented and there are lots of articles suggesting to noindex archive pages in WordPress powered sites. Schema.org allows us to mark-up our content, including marking a components URL. So my question simply, is no-indexing archive (category/tag) pages still relevant when considering duplicate content? These pages are in essence a list of articles, which can be marked as an article or blog posting, with the url of the main article and all the other cool stuff the scheme gives us. Surely Google et al are smart enough to recognise these article listings as gateways to the main content, therefore removing duplicate content concerns. Of course, whether or not doing this is a good idea will be subjective and based on individual circumstances - I'm just interested in whether or not the search engines can handle this appropriately.
On-Page Optimization | | MarkCA0 -
Sliders and Content Above the Fold
I was just inspecting a wire frame that is going out to a client and realized that the slider may interfere with the "content above the fold." Can't believe this had not struck me on others. If the Header has basic business info, etc. in it and you place a slider to display images in the area just beneath the Header or slightly down from it, does that decrease the amount of content seen a being above the fold? Or, is content above the fold established by virtue of H1,2, 3, etc.?
On-Page Optimization | | RobertFisher0 -
Percentage of duplicate content allowable
Can you have ANY duplicate content on a page or will the page get penalized by Google? For example if you used a paragraph of Wikipedia content for a definition/description of a medical term, but wrapped it in unique content is that OK or will that land you in the Google / Panda doghouse? If some level of duplicate content is allowable, is there a general rule of thumb ratio unique-to-duplicate content? thanks!
On-Page Optimization | | sportstvjobs0