Structured Data on mobile and desktop version of a page
-
Hey there,
certain pages of our website have mobile versions like m.mysite.com/content-xyz. On the desktop pages (i.e. mysite.com/content-xyz) we have "rich snippets for ratings" marked up and displayed in SERPs. However the ratings also appear in mobile search results when SERPS reference the mobile version of the page (m.mysite.com/content-xyz) which doesn't have any ratings or markup?I am trying to figure out how Google treats mobile versions of a page in relation to the desktop version in relation to structured data (breadcrumbs etc.)? Would you always mark up both versions to be the same?
Any ideas and thoughts on this are greatly appreciated.
Cheers,
Jochen
rich Snippets for Ratings
-
Hi Jochen,
SUPER interesting find, thanks for pointing this out, Jochen.
To me, this looks like Google understands that these two pages are the same page, except for different devices, and is using information on the desktop page to make their search results more robust for mobile.
You can see the connection by looking for Google's cache of your mobile page. The best way to do this is to search in Google for "cache:[URL]". If you search for "cache:http://m.avogel.ch/de/ihre-gesundheit/erkaeltung/alles_ueber_erkaeltungen.php", Google will send you to the desktop version of the page.
Here's my theory: Google has one index for both desktop and smartphone users, so it combines data and gives the user the best result possible. Google's doing more and more to try to improve its search results even without SEO intervention, so I'm not too surprised about this, but can't seem to find this in any SEO articles out there.
In answer to your question: I recommend that you continue to keep you mobile and desktop sites similar enough that Google is pulling from both. In the past, some SEOs would build sites differently for mobile users, but I've never seen any UX studies that shows that that's a better approach. Given that Google strongly recommends that you use responsive web design, it's certainly not Google's recommended approach.
I hope this helps? I'm not sure if this was a post because you were worried about something - this seems like good news to me!
Kristina
-
Thanks again!
If I am doing "mobile friendly test" for the page Google doesn't seem to have any problems accessing the mobile version. If also crawled the page with googles mobile crawler in screamingfrog and again there were not issues.
So I don't think the rather unusual behavior of not beeing able to access the mobile site with a desktop browser has an impact on my question regarding the desktop "rich snippets for ratings" showing up in mobile search results.
-
Is this how you intended the site to work/ (ie as described above)
For example if you go to any of these 3 sites:
http://www.ticketmaster.com.au/
www.ticketek.com.au
www.bankwest.com.auThen after that load their mobile site without deleting any cookies or changing any user agents, all the mobile sites load up straight away:
m.ticketmaster.com.au
m.ticketek.com.au and
m.bankwest.com.auHave a look through this Google Artilcle which might help:
https://developers.google.com/webmasters/mobile-sites/mobile-seo/common-mistakes?hl=en-US&utm_source=MFT&utm_campaign=MFT&utm_medium=incoming-link#blocked-resources -
Thanks for the feedback. I get the mobile page loaded in my browser (only) after deleting all cookies from the site and using the Chrome extension "User-Agent Switcher".
Thanks for the feedback. I get the mobile page loaded in my browser (only) after deleting all cookies from the site and using the Chrome extension "User-Agent Switcher".
-
http://m.avogel.ch/de/ihre-gesundheit/erkaeltung/alles_ueber_erkaeltungen.php - Mobile Page... are you 100% sure that is set up correctly? I've tried to load the mobile version in my browser and keeps redirecting me to full site. Even using the mobile emulator on Chrome I cant log up the mobile site keeps redirrecting to full site.
All other websites that I know that have a m. subdomain for mobile site load up with no issues at all in computer Browser.
Is the mobile site made using one of the Mobile Apps or something similar?
I would suggest try use Google Webmaster tools and use the 'Fetch & Render' option so you can see how Google is rendering the mobile page
-
Hi Sandi,
not at all:
Desktop Page: http://www.avogel.ch/de/ihre-gesundheit/erkaeltung/alles_ueber_erkaeltungen.php
Mobile Page: http://m.avogel.ch/de/ihre-gesundheit/erkaeltung/alles_ueber_erkaeltungen.php
Serps on google.chCheers,
JochenHi Sand,not at all: Desktop Page: http://www.avogel.ch/de/ihre-gesundheit/erkaeltung/alles_ueber_erkaeltungen.phpMobile Page: http://www.avogel.ch/de/ihre-gesundheit/erkaeltung/alles_ueber_erkaeltungen.phpSerps on google.chCheers
-
Hi Jochen
DO you mind sharing the URLs in question?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Thin Content pages
I have a couple of pages that are thin content. One is essentially a page with the icons of our customers and a link out to their website. The other is a summary portfolio page that has some images of some of the client work we have done with links to internal pages that have more details about each client situation, approach, etc. These deeper pages are just fine. What is the recommendation for handling these thin content pages? We could add content, but then it wouldn't really help the user very much.
On-Page Optimization | | ExploreConsulting0 -
Duplicate Page Content
Hi, I am new to the MOZ Pro community. I got the below message for many of my pages. We have a video site so all content in the page except the video link would be different. How can i handle such pages. Can we place adsense AD's on these pages? Duplicate Page Content Code and content on this page looks similar or identical to code and content on other pages on your site. Search engines may not know which pages are best to include in their index and rankings. Common fixes for this issue include 301 redirects, using the rel=canonical tag, and using the Parameter handling tool in Google Webmaster Central. For more information on duplicate content, visit http://moz.com/learn/seo/duplicate-content. Please help me to know how to handle this.. Regards
On-Page Optimization | | Nettv0 -
URL Structure Suggestion
Hi
On-Page Optimization | | sandeep.clickdesk
My site url: http://goo.gl/AiOgu1
We are working on URL structure of our website. I have one query about URL structure.
Which one is good URL structure according to user and SEO prospective.
The targeted keyword for the particular page is "wordpress live chat". Is it worthful to rewrite the present url "https://www.abc.com/wordpress" to "https://www.abc.com/wordpress-live-chat" Please suggest.0 -
Form Only Pages Considered No Content/Duplicate Pages
We have a lot of WordPress sites with pages that contain only a form. The header, sidebar and footer content is the same as what's one other pages throughout the site. Each form page has a unique page title, meta description, form title and questions but the form title, description and questions add up to probably less than 100 words. Are these form pages negatively affecting the rankings of our landing pages or being viewed as duplicate or no content pages?
On-Page Optimization | | projectassistant0 -
Temporary Redirect pages
Hi, Temporary Redirect pages example when a non member goes to http://www.Somesite.com/detail/Username-Mike As he clicks the user names the user is directed to the login page http://www.Somesite.com/user/login We have 50K user accounts and 50K pages of content and each page has an option to comment and to comment user should be a member Moz campaing i get these 1,000's of links in Temporary Redirect page What is the action i can take thanks
On-Page Optimization | | mtthompsons0 -
On-Page Report Card: Whats up with the TITLE of the page?
Started to fix the SEO issues on a customers website. When I run a "On-Page Report Card" It says that the title of the webpage:
On-Page Optimization | | maklarlabbet
www.visbymaklarna.se/visbymaklarna.html Is "visbymäklarna - Ditt förstahandsval på gotland." But if I check in the source code of the webbrowser the title should be:
name="title" content="Vi är mäklarna på Gotland som sätter människan i första rummet" /> (Actually this is with special encoding for the swedish characters. The title in coded text is: "Vi är mäklarna på Gotland som sätter människan i första rummet") Anyway the title of the webpage source code and the title of what SEOmoz reports is different. Why is that?0 -
Downloading Meta Data
I'm about to do a site audit, and as part of it I need to download all the metadata so that I can see what is ok, and what needs to change. I've seen tools that allow you to do this a million times, and even used a few. But today for some reason I'm drawing a blank. Can someone help me please? Best case scenario, the tool is free, but I'm not opposed to paying if it's going to save me a lot of time.
On-Page Optimization | | ZephSnapp0 -
Optimization for pages with lists of data
I am looking for some ideas on what best practices are for pages that contain lists similar to this page: http://www.backcountrysecrets.com/outdoor-sport/15/places-to-swim-and-swimming-holes.aspx Is it better to break up the list into seperate pages of 25 listings or keep everything on the same page?
On-Page Optimization | | kadesmith0