Whys Does A Website Rank in the Snack Pack Yet There Is no Mention Of the NAP Anywhere On The Site?
-
Description is the same as the question.
-
Excellent, thanks again Miriam! It's a weird one lol
-
Hey Peter,
Ah, a web design company. So, not having an address is really not that abnormal. It's certainly not ideal, though. They've got an address listed on their GMB listing, but perhaps they've intentionally left if off the website because they don't want walk-in traffic. On the other hand, it could be a lack of Local SEO.
In terms of geography, it doesn't look like it's playing a role here. The location is well beyond the city center and does not appear to be part of close-set radius. It's not reviews that are doing it - they have none. So, what I'd recommend here is doing a full competitive analysis to see if you can track down whether some organic metric is contributing to that high ranking. It's an interesting case.
-
Hi Miriam,
Thanks very much for your response. the site in question is jonnyjordan. com for the keyword "web design belfast".
Best regards!
-
Hi Rob,
Thanks very much for that, the site in question is jonnyjordan. com if you care to have a look.
Best Regards!
-
Hey Peter,
Unfortunately, I have seen multiple cases in which high quality results are outranked by those that don't even have a website, let alone a good website. Often, this comes down to geographic factors, but it can sometimes be the result of spam. If you'd like to share an example, I'd be happy to take a look!
-
Hi Peter,
There's a great reflection on the Snack Pack by Miriam Ellis dated to June 2015 which defines how the Snack Pack draws its results. Here's the link: https://moz.com/blog/dissecting-surviving-googles-local-snack-pack-results
Here is a quote from that article:
"Given that your customers will be interacting within a series of Google interfaces, it is now more important than ever that your Google-related marketing be as flawless as possible.
Using that secondary in-space interface as our springboard, this means that you have to get all of the following correct:
In your Google My Business dashboard
- Business name
- Address
- Phone number
- Website
- Description
- Hours of operation
- Categories
- Images
Beyond your Google My Business dashboard..."
Basically, the Snack Pack doesn't rely on the website of the business to supply the NAP+W - that comes through the Google Business Profile that each business should have in this day and age. Essentially, you can rank in the Snack Pack without a NAP on your website, although I don't know why they wouldn't place it on their site.
To answer your question directly, they seem to have created a very strong citation profile, have lots of mentions online through different sources, and these mentions line up with their Google Business Profile, which are the key metrics Google uses for the Snack Pack.
Hope this helps to answer your question!
All the best,
Rob
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Why is my site stuck on page 2 even though it has higher DA?
Hi, I'm just trying to figure out why we're still not on first page for 'criminal lawyer sydney' (stuck on result #15) - I checked out SEO Moz and I can see the Domain Authority for our site 'criminal-lawyer.com.au' - is at 23 which is higher than other sites that rank on first page of this search. I've done a bunch of technical stuff on the site too - so if anyone can give any insight on why this could be happening it would be much appreicated. Thanks!
Local Listings | | SEOByTheMinute0 -
Local Ranking Factors?
For Google, has anyone got a finger on how much of a factor the address type "service customers only at their location" versus "service customers at my business location AND customers location is" is as far as local search ranking especially for 3-pack results? (The former they hide the address the latter they show the street address) It seems to me the primary factors are obviously (a) proximity of user's location or location intent to the business location, then (b) natural organic ranking (age of business, domain authority, inbound links, quality content, relevance to the actual keywords searched for). But where does the address type rank amongst all the "secondary factors" like is business currently open, number of reviews and average rating, etc. etc. My guess would be reviews and average rating along with is business currently open would be third, and then address type would factor in - but for all I know the address type could be given much more importance than I am guessing?
Local Listings | | MrSem0 -
Has Anyone Seen A Correlation Of An Increase/Decrease in Organic Rankings After Becoming BBB Accredited?
This question pertains to local SEO, and businesses that want to rank for a certain city, service area or metro. In looking at Ahrefs, it appears businesses that are BBB Accredited will get multiple "nofollow" links and possibly 1 "dofollow" link (on their actual profile), however businesses that only have a free (non-accredited) profile, only got a "nofollow link" and no "dofollow links". While it is definitely not a silver bullet and this is not always the case, in examing hundreds of local SERPS throughout 4-5 years in the SEO biz, there does seem to be some sort of correlation between businesses that are BBB accredited and also have their "BBB accreditation" badge with a link on their website. Has anyone seen similar results or correlations for local SEO where they live? Is this a coincidence/anomaly?
Local Listings | | NickW8161 -
New Global Company website launch question
Hi Community, a quick question and just some reassurance for me - We have been building a new website for a large company in the UK. Their previous website was badly made and they had franchisee websites all leading off from the main .com website all under separate sub domains on Wordpress multi site. cityname1.companyname.com
Local Listings | | SeoSheikh
cityname2.companyname.com
cityname3.companyname.com and so on... My question is this - A few of their franchisee microsites on sub domains are currently ranking very well for their chosen search terms. The new companybrand.com website has a dedicated page for each franchisee city/areas and i'm concerned that there may be a loss in rankings if the subdomain of their old 'microsites' gets pointed to their new page (which has better quality content). ie; city-location.companyname.com to be pointed to www.companyname.com/city-location Can anyone see any potential hazards in this? Thanks for any help 🙂0 -
Local Search and Schema.org - Do I need to tag up the "same as" Property to all my citations to help with local rankings?
Hi All, We have implemented Schema.og on our website and this also includes the local business schema for all of our branches.However I've read an article (see below ) which says we should also be doing "same as " property and linking this to ALL of our citations such as google plus page , yelp , bing places, city search etc etc as this will help with citations. I am wondering if anyone has done this ? - And if so , has this helped with local rankings etc - I don't really want to invest the extra costs to get this done if I can't find anywhere that says its made a difference - The article from whitespark - says - "when you create new citations for your business (or for your client’s), it’s a waiting game hoping that Google and the other search engines will find your new citations quickly and make the connection between those listings, the business, and the website. The “sameAs” property can help make that process much quicker _and _easier. Schema.org explains that the “sameAs” property is used along with the “URL of a reference Web page that unambiguously indicates the item's [or business’] identity.” By using the “sameAs” property in your NAP schema markup, you can tell search engines that the business you’ve marked up is the same one found at a certain citation URL Of course, Google+ isn’t the only important citation source. There’s also Bing Places, Facebook, Yelp, Citysearch and a few others. The nice thing about many schema.org properties is that you can use them multiple times in your markup." I am wondering what peoples thoughts were and whether they has implemented this and if so , did it help ? thanks Pete | [sameAs](http://schema.org/sameAs) | URL | URL of a reference Web page that unambiguously indicates the item's identity. E.g. the URL of the item's Wikipedia page, Freebase page, or official website. |
Local Listings | | PeteC121 -
Multiple Sites, Different Names, Same Business. Gray Hat?!
Hey there, Mozzers! I need your help. I have a new client whose new site just went live. Today, I started the process of cleaning up their business listings throughout the web. To my surprise, I noticed that a lot of the directories already had a website domain included. I called my client to find out what was going on. Turns out they already have a site with another company, targeting the same keywords. I came across this site before during competitive analysis, but never put two and two together since it has a different name, phone number and branding (logo, color scheme, etc.). I asked if he was willing to change the link to his new site (the one we're doing SEO for), and he flat out said no. He knows the site is doing well in the SERPs and doesn't want to harm its rankings. sigh His advice? Create new listings for his 2nd location. This location has a different physical address and phone number (no toll free/shared). But I feel like this is wrong. It's the same business, but we're trying to pass as another company just to get 2 sites to the top of the SERPs. This might also confuse users. What do I do? Plus, does that mean we should only include the 2nd location on the site we created and not the 1st? I already have a disadvantage since all the quality link juice is going to the other site. smh I need y'alls advice, please! -Kanya
Local Listings | | RainmanCreative1 -
Why I'm I ranking so low on Google Maps
About 3 months I started a website (www.guyetteroofing.com) for my roofing business in Montgomery, Alabama. The site is still a work in progress, however, because the competition doesn't really market via internet it was fairly easy to rank on Google Maps. Within 1 month the business was letter "A" in Google Maps. About 3 three weeks ago my ranking was dropped considerably, not showing up at all in letters A through G. The business is still indexed in Google Maps, but only represented by a small red dot. My website is still ranking pretty high for "roofers in Montgomery", but my position on Google Maps has all but disappeared. I have no idea what I've done to be rank so low on Google Maps but still have a solid position on regular Google Search. I've checked my citations and my NAPs, there are a few inconsistencies but nothing major. How can I rank so far below my competition if I have twice as many citations, an actual website, and a Google Plus page?
Local Listings | | billyguyette0 -
Nitpicky NAPS Local Question
I'm about to setup all our NAPS for our Tampa office with Moz Local, and I'm curious about one small thing: suite vs ste? I have read that what matters most is consistency, but since I haven't set it up yet, if anyone had any experience with full names being written out doing better/worse than abbreviations? Thanks, Ruben
Local Listings | | KempRugeLawGroup0