Comparing oddities between two websites
-
I've been working on SEO for a local website for a few years, last year a new competitor has popped up and started kicking my tail. So I figured I would pose the question and see if someone could point me in a different more helpful direction. I'm mainly stumped as to why the newer competitor has a higher DA and PA when I look at his link profile and lack of website content.
A few Comparison notes
- Competitor is using SSL on the entire site. I am not (Checkmark for him)
- Competitor has a spam score of 8 out of 17 I have a 1 out of 17 (Checkmark for me)
- Competitor has a DA of 18 - My DA is 17 (Checkmark for him)
- Competitor has a PA of 32 - My PA is 28 (Checkmark for him)
- My Established Link Domains 14 and 127 Links. Also the PA and DA of my external links are much better than the competitor.
- Competitor has Established Link Domains 9 and 30 Links Also the PA and DA of my external links are much better than the competitor. (Checkmark for me)
- I have created around 50 custom blog articles along with the pages on my site he has 0 and only 5 pages indexed by Google. (Checkmark for me)
The major issue when I do a comparison on OSE is that he has more external links and external equity passing links even though the links are very low value.
-
-
Hi Matt,
I can tell you that Google does not value multiple links from one domain, so if I get 40 links from example.com, it will not count nearly as much as if I got 40 links from different domains.
It looks like you have found a place where you have followed backlinks.
Because of the lack of RD's or backlink diversity, you would not be able to distinguish really if one site is all that much better from the back links perspective. (Without seeing the backlinks)
Then the other they're both really not the way you want Google to judge your back link profile based on such little diversity.
Something that leads me to believe he has more relevant or powerful backlinks. Please do not think I'm saying something negative I do not have all the information so I can only tell you what I think based on what I have been shown.
Meaning RD's And unique IP's are what matters not a bunch of links that for all they know could have been your buddies site how relevant are your backlinks and how established or how powerful are your backlinks that are from different domains compared to your competitor?
It seems based on the authority rankings that your competitor has more relevant or powerful back links. Think of it this way if I were in finance I would rather get a backlink from Bloomberg.com or Forbes.com then Moz.com however I would prefer backlink from Moz.com only because it is more relevant unless one of these magazines was doing a story on me and, therefore, making it suitable.
Every example I've given you is a very high domain authority URL. If I got 40 links from every one of them, it would not help me very much. Where if I got ten links from unique domains it would give me a hand much more.
Relevancy so if I have one link verse your 20, and I will take my one relevant link from a high authority domain verse I ton of these less powerful domains.
I'm not saying that you are thinking from bad domains I'm just saying that the statistics that you're giving me are not something that is surprising. You both have very few root domains it would have to be that this person has more relevant or more powerful root domains.
If you feel comfortable showing us your back link profile in their back link profile, I'll be more than happy to explain precisely what I mean.
Please understand there are a lot of moving parts and were just talking about page and domain authority not the other big players like brain rank.
I hope this is of some help,
Tom
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How to be above the product maker website
Hello, I am the exclusive reseller of a product in Switzerland. However, when I type the name of the product the maker of the product appears 1 st on google with its website instead of my website that ends in .ch ? I appear nowhere when I type the product name and my website has been online for more than 6 months. How can I make sure I appear 1 st above the maker of that product ? The only place I appear is in the right side with the adresse and phone number but I would like to appear in the search results (blue links). Thank you,
Local Website Optimization | | seoanalytics1 -
Checking subdomains/ site structure of a website for International SEO
Dear Moz community, I am looking into two websites for a friend and we want to understand the following: What is the site structure as per the sub domains? e.g currently it is .com/en/ or .com/ru/ or .com/zh/ Using the crawl report, each page has a en or other language version. I take it this means that we have to create copy, meta titles and descriptions for each of the languages even if the page is the same but in a different language? To avoid duplication of content would you suggest canonical tags to be put in place? To check hreflang mark up, I couldn't find anything in the code which makes me thing a script is automatically translating this? This is the first time I have started to look at international SEO and want to understand what to look for in an audit of exisiting sites. Thank you,
Local Website Optimization | | TAT1000 -
More pages on website better for SEO?
Hi all, Is creating more pages better for SEO? Of course the pages being valuable content. Is this because you want the user to spend as much time as possible on your site. A lot of my competitors websites seem to have more pages than mine and their domain authorities are higher, for example the services we provide are all on one page and for my competitors each services as its own page. Kind Regards, Aqib
Local Website Optimization | | SMCCoachHire0 -
Best Practices: Different Phone Numbers on the Same Website
Since 2006 www.nyc-officespace-leader.com has promoted my commercial real estate brokerage business. I have been the sole broker listed on the site. As a result, the same phone number has appeared consistently throughout the site. Now I will be adding a colleague to the site (in addition to me) and I am struggling with how to best display my colleague's phone number. The 2nd broker will be adding property listings and blog posts. It was agreed that my phone number would be replaced by my colleagues phone number on his listings and blog posts. Pages that existed before would remain with my phone number. The idea being that leads generated by the 2nd broker's new content get directed to him rather than me. My concern is that having a new phone number listed will introduce an inconsistent phone number and harm our local SEO. I have read that it is absolutely critical that NAP (name, address, phone number) must be 100% consistent otherwise it can cause harm search engine ranking. What are best practices for displaying different phone numbers for different personnel on the same website without harming local SEO efforts? This situation is certainly common, so I would think there must be some work arounds. I have seen "Contact" icons that when clicked show phone numbers. Is there any standard solution for this issue that keeps NAP data consistent? Also, what if we keep the same number in the header but use different numbers in other locations? Is the header a location where we should be extra careful to display the same phone number? Thanks,
Local Website Optimization | | Kingalan1
Alan Rosinsky
Metro Manhattan Office Space, Inc. An example of inconsistent listing pages are: -http://www.nyc-officespace-leader.com/listings/386-w-38th-street-office-lease-2370sf
(Broker "#2) -http://www.nyc-officespace-leader.com/listings/329-545-eighth-ave-office-lease-525sf
(myself) An example of inconsistent blog pages are: -http://www.nyc-officespace-leader.com/blog/the-tech-explosion-impact-on-chelsea-2
(Broker "#2) -http://www.nyc-officespace-leader.com/blog/office-space-build-out-cost
(myself)0 -
Do duplicate street addresses on 2 website affect SEO?
Hi, We have 2 websites built for one client that has 2 companies running from the same physical location. Would having the same address listed on both websites affect their SEO rankings? The 2 websites mentioned are linked below: http://anastasiablinds.ca/ http://www.greenfoxwindows.ca/ Thanks for your help!
Local Website Optimization | | Web3Marketing871 -
How to approach SEO for a national website that has multiple chapter/location websites all under different URLs
We are currently working with a client who has one national site - let's call it CompanyName.net, and multiple, independent chapter sites listed under different URLs that are structured, for example, as CompanyNamechicago.org, and sometimes specific to neighborhoods, as in CompanyNamechicago.org/lakeview.org. The national umbrella site is .net, while all others are .orgs. These are not subdomains or subfolders, as far as we can tell. You can use a search function on the .net site to find a location near you and click to that specific local website. They are looking for help optimizing and increasing traffic to certain landing pages on the .net site...but similar landing pages also exist on a local level, which appear to be competing with the national site. (Example: there is a landing page on the national .net umbrella site for a "dog safety" campaign they are doing, but also that campaign has led to a landing page created independently on the local CompanyNameChicago.org website, which seems to get higher ranking due to a user looking for this info while located in Chicago.) We are wondering if our hands are tied here since they appear to be competing for traffic with all their localized sites, or if there are best practices to handle a situation like this. Thanks!
Local Website Optimization | | timfrick0 -
Website Rankings - Provincial Movers
Hello Moz Community, We have been working with a company called Provincial Movers to optimize their website. We are focusing our efforts on building external local & relevant citations, however, I can't help but think there is more we can do internally --> www.provincialmoving.com The previous provider created a LOT of articles that are not necessarily relevant to the website like this: http://www.provincialmoving.com/blogs/ Do you guys have any suggestions for cleaning up the website so it performs better on Google? Thanks, Anton
Local Website Optimization | | Web3Marketing870 -
2 clients. 2 websites. Same City. Both bankruptcy attorneys. How to make sure Google doesn't penalize...
Hi Moz'ers! I am creating 2 new websites for 2 different bankruptcy attorneys in the same city. I plan to use different templates BUT from the same template provider. I plan to host with the same hosting company (unless someone here advises me not to). The content will be custom, but similar, as they both practice bankruptcy law. They have different addresses, as they are different law firms. My concern is that Google will penalize for duplicate content because they both practice the same area of law, in the same city, hosting the same, template maker the same, and both won't rank. What should I do to make sure that doesn't happen? Will it be enough that they have different business names, address, and phone numbers? Thanks for any help!!
Local Website Optimization | | BBuck0