Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Handling of product variations and colours in ecommerce
-
Hi,
our site prams.net has 72.000 crawled and only 2500 indexed urls according to deep crawl mainly due to colour variations (each colour has its own urls now). We now created 1 page per product, eg
http://www.prams.net/easywalker-mini
and noindexed all the other ones, which had a positive effect on our seo.
http://www.prams.net/catalogsearch/result/?q=002.030.059.0
I might still hurt our crawl budget a lot that we have so many noindexed pages. The idea is now to redirect 301 all the colour pages to this main page and make them invisible. So google do not have to crawl them anymore, we included the variations in the product pages, so they should still be searchable for google and the user.
Does this make sense or is there a better solution out there? Does anyone have an idea if this will likely have a big or a small impact?
Thanks in advance.
Dieter
-
Whenever you have products that are similar (but only different in color variations or size variations), you should use the canonical tag to specify this. Keep these URLs indexed, but generally speaking the canonical tag is there to help in these situations.
There are literally thousands (or hundreds of thousands?) of sites using the canonical tag successfully.
-
Oleg,
thanks, do you have an example of somebody, who did this?
Thanks in advance
Dieter
-
Yes, that would do good. Since content is identical for each of these products, there should only be 1 URL with all of the variations of that product in order to consolidate all of the authority. If you want to keep all of the variations in search, look into creating anchor links that point to the same "master" url. e.g. http://www.prams.net/easywalker-mini-buggy-lightweight-union-jack-b can be linked as http://www.prams.net/easywalker-mini#union-jack
That way, the URL is the structure is more SEO friendly but aesthetically the site is identical.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Law Firm Website Completely Switching Marketing Focus - How to Best Handle
Hi Moz Community, Thanks in advance for the help! We have a law firm client interested in fully switching their SEO marketing from Criminal Defense to Personal Injury. Our client no longer wants any business for Criminal Defense cases. Background Info: The website for the last 10 years has focused on Criminal Defense (and ranks well). Over the last couple of years we have introduced Personal Injury content on the website and achieved some decent rankings as well. In order to make the website less relevant for Criminal Defense, it had crossed our minds to de-index these specific Criminal Defense pages but still leave them present on the website. Question: Would you recommend de-indexing all of the pages at once or done in a gradual manner? Our concern it that doing it all at once could affect the overall domain's authority more sharply and harm rankings for any other keywords not involving Criminal Defense.
Intermediate & Advanced SEO | | peteboyd1 -
What to do with sold product pages when everything you sell are unique one off items
Hi there, This is something i have been unsure of for years. It's a little different to most ecom website situations. What would you do with product pages when every product is a "one off" unique product and once sold will never be for sale again? Should i redirect to a category page? 404? Leave it as is marked as sold or say it is sold and show links to similar items? At the moment we have 700 products for sale but over 5000 sold products that have their own product page and my concern is as this grows it could become a lot for a WordPress woocommerce site to handle? I don't want to do anything to slow my site down or unnecessarily bloat it but i want to do the right thing by the visitor and also not do anything to hurt my rankings. These pages often rank in google and may have been there for years before the item actually sells. To throw another curve ball, there may be multiple other products (for sale or already sold) with the exact same name but are unique and different from each other. These products pages will often be 98% the same content as each other too. To explain how this could be the case, we sell artworks from many different artists, Every artwork is an original and is unique. But many artists paint the same subject matter multiple times, albeit in a slightly different way from previous times. So you end up with a unique product that has everything the same as another (same artist, same name of artwork, same size, same description, different image, different sku) but is actually different and unique. This has left me somewhat uncertain of what is best to do. Any advice would be greatly appreciated. Thank you
Intermediate & Advanced SEO | | Scottlinklater0 -
Topical keywords for product pages and blogs
Hi all, I have a question regarding keywords. Of course we all know that keyword research should be focused on a certain topic and on user intent (and thus on answering specific questions) instead of trying to put keywords in a page to make it rank. However, duplicate content is of course still an issue. So here's my question: A client that sells floor heating systems that you can install yourself, has a product page for this topic and blog pages for questions regarding this topic. So following pages are on the website: Product page about the floor heating systems the client sells Blog article with tips how to install a floor heating system yourself Blog article about how to choose the right floor heating system These pages all answer different questions and are written about different topics. However, inevatibly all these pages also talk about different aspects of floor heating systems so this broad term comes up on all pages naturally. You could say that a solution is to merge pages and redirect the blogs to the product page, so the product page would answer all questions. But that is not what a customer is looking for. The goal of a product page is to trigger a conversion: let a customer contact the company or ask for a price offer. If the content on a product page is not comprehensive enough, the goal gets lost. Moreover, it doesn't make sense to talk about tips and tricks on a product page. So how do you tackle this problem without creating duplicate content? In search results, the blog pages rank for the specific questions, but the product page doesn't rank for the generic term 'floor heating'. The internal link structure is ok: the product page has obviously more incoming links than the blogs. All on page SEO factors are taken care of as well. Any ideas on this? Thanks!
Intermediate & Advanced SEO | | Mat_C0 -
How does Google handle fractions in titles?
Which is better practice, using 1/2" or ½"? The keyword research suggests people search for "1 2" with the space being the "/". How does Google handle fractions? Would ½ be the same as 1/2?
Intermediate & Advanced SEO | | Choice2 -
How to handle a blog subdomain on the main sitemap and robots file?
Hi, I have some confusion about how our blog subdomain is handled in our sitemap. We have our main website, example.com, and our blog, blog.example.com. Should we list the blog subdomain URL in our main sitemap? In other words, is listing a subdomain allowed in the root sitemap? What does the final structure look like in terms of the sitemap and robots file? Specifically: **example.com/sitemap.xml ** would I include a link to our blog subdomain (blog.example.com)? example.com/robots.xml would I include a link to BOTH our main sitemap and blog sitemap? blog.example.com/sitemap.xml would I include a link to our main website URL (even though it's not a subdomain)? blog.example.com/robots.xml does a subdomain need its own robots file? I'm a technical SEO and understand the mechanics of much of on-page SEO.... but for some reason I never found an answer to this specific question and I am wondering how the pros do it. I appreciate your help with this.
Intermediate & Advanced SEO | | seo.owl0 -
When removing a product page from an ecommerce site?
What is the best practice for removing a product page from an Ecommerce site? If a 301 is not available and the page is already crawled by the search engine A. block it out in the robot.txt B. let it 404
Intermediate & Advanced SEO | | Bryan_Loconto0 -
Ecommerce Duplicate Product Descriptions across 3 websites
Hi, We are an e commerce company that has our own domain but also sell the same products on eBay and Amazon. What is the feeling on the same exact descriptions being used on different platforms? Do they count as duplicate content? Will our domain be punished/penalised as our domain does not have as much authority as EBay or Amazon? We have over 5,000 products with our own hand written product descriptions. We want our website to be the main place/ have priority over the above market places. What's the best suggestion/solution? thanks,
Intermediate & Advanced SEO | | Roy19730 -
Magento: URLs for Products in Multiple Categories
I am working in Magento to build out a large e-commerce site with several thousand products. It's a great platform, but I have run into the issue of what it does to URLs when you put a product into multiple categories. Basically, "a book" in two categories would make two URLs for one product: 1) /books/a-book 2) author-name/a-book So, I need to come up with a solution for this. It seems I have two options: Found this from a Magento SEO article: 'Magento gives you the ability to add the name of categories to path for product URL's. Because Magento doesn't support this functionality very well - it creates duplicate content issues - it is a very good idea to disable this. To do this, go to System => Configuration => Catalog => Search Engine Optimization and set "Use categories path for product URL's to "no".' This would solve the issues and be a quick fix, but I think it's a double edged sword, because then we lose the SEO value of our well named categories being in the URL. Use Canonical tags. To be fair, I'm not even sure this is possible. Even though it is creating different URLs and, thus, poses a risk of "duplicate content" being crawled, there really is only one page on the admin side. So, I can't go to all of the "duplicate" pages and put a canonical tag, because those duplicate pages don't really exist on the back-end. Does that make sense? After typing this out, it seems like the best thing to do probably will be to just turn off categories in the URL from the admin side. However, I'd still love any input from the community on this. Thanks!
Intermediate & Advanced SEO | | Marketing.SCG0