Redirects affect on page and domain authority
-
Hi - excuse me if this is stupid question but I'm rather new to this. Currently the PA for the home page is 16 and the DA 28 and I have some concerns that my efforts are being diluted.
When I use OSE on www.sassandgrace.co.uk I get different link results to sassandgrace.co.uk but there is a redirect in place to sassandgrace.co.uk and cannot run a crawl report, for example, on www.sassandgrace.co.uk. The PA and DA are identical for each but the number of links different
With a smallish number of links pointing to each but with a redirect in place, am I losing some of the effect or is having the redirect in place giving me all the credit for links to both addresses?
Thanks
-
Redirects usually don't pass all link juice to the target URL but may in time. You won't get accurate reports on the www version of your site because it's redirecting to the non-www URL, so use this primary URL when running reports with SEO tools. Regarding the number of links, you may find that people generally link to the www version just by habit, and that's why I personally still use this as my primary for most projects.
Another thing to do is check Google WMT to make sure both www and non-www properties are listed. You'll then be able to select the preferred domain in site settings.
You didn't ask but I'd strongly suggest you go over some PageSpeed and YSlow recommendation. It's very slow and JS heavy, and this is simply bad for all the reasons you already know.
-
The 301 redirect indicates that a web page has been moved from point A to point B, and tells the search engines that this page “moved permanently”. It also tells the search engines that all of the attendant qualities of the original page should be assigned to the new page. This includes PageRank, page authority, traffic values, and active link information.
Webmasters should use the 301 redirect if they have changed domains, or have launched their site on a new content management system with a new URL structure. A 301 redirect will tell the search engines to direct all ranking and value signals to the new URL, and that the new URL is now permanent.
Another important note and use of a 301 is in the canonicalization of your domain. I know, big word. But, all it means is that you pick either the www or non-www version of your site and make sure to 301 to the other.
This avoids duplicate content issues/penalties with Google’s Panda algorithm. Also, if your site is using a SSL certificate, it’s important to use page sculpting of the HTTPS and HTTP versions of your site’s pages.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Authority redirection - 301
Hello! Could you please help me out with below? For example i have a domain www.domain1.com which has authority of 50... and i set redirect 301 to www.domain2.com will the second domain receive first domains authority and rankings? Thanks in advance!
Link Building | | irakli.chkheidze0 -
Getting a sitewide links from one domain as oppsed to few links from certain pages, a good, bad or horrible idea?
Hello, I have a website that is performing really well in Google for country specific Real Estate Website. I have had this site for just about 2 years and I have 4600+ indexed pages, and about 50 of my main keywords appear in top 10 results on Google. I have now started a second site with a brand new domain, its only about 2 months old. This one is a Travel website and again its country specific (same country that real estate website is performing well in) and since its still building up the content and has barely a couple of backlinks, I am thinking of adding a linkback to it from my Real Estate Site. Is it a good idea to add a site wide link back from header section of the real estate website to my travel website? Both sites has same country and most of the keywords in both relate to this country. Or will I be better off adding a few text links from few pages with best Page Authority? Or - do you suggest that I do not link the two at all? Both sites are hosted on different servers, with different IP's and one is on windows server created in asp.net while another is a magento site. Any advidce / insight will be much appreciated and thank you in advance.
Link Building | | waituk_sanjeev0 -
Posts and Page linking
Can I link from the post to page? I read on semoz that in order to avoid crazy linking I should not link from a post everywhere. Is it ok to link from some post which is in a category to a page?
Link Building | | VillasDiani0 -
How good are PR for getting authority backlinks ?
I have heard that Press release is one of the best source for getting high authority backlinks. Can anyone tell me about benefits of paid and free services offered by PR websites like PRweb or PRLOG ?
Link Building | | 01Aditya0 -
Domain extensions and link building
Hi, If you were trying to rank your website for a search term in Google UK, would it be more beneficial to build links from .co.uk websites then any other? I have read on Hubspot if your targeting UK rankings then link building from .co.uk domains will have a good impact on UK rankings? Thanks
Link Building | | activitysuper0 -
Having pages in the footer
Hello, I have a website , and some keywords that im targeting i want to create separate pages for, so i can have good quality content on there, but at the same time i dont really want to have those pages in my header menu, its just for the Search Engines to see the quality page, with a keywords im targeting. So can i just have those pages in my footer menu? whats your opinion on this ? Thanks
Link Building | | vlad_mezoz0 -
How to build backlinks to my Inner-Pages
Hi Mozzers, Can you give me some creative Ideas, which type of backlinks can i use for Innerpages, which type to use on the startup and which later..? THanks
Link Building | | leadsprofi0 -
Page authority vs domain authority
when evaluating a website for a potential link request, do you focus more on page authority or domain authority? do you use them together? what about when the two numbers are very far apart?
Link Building | | slazarus0