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  4. Url-delimiter vs. SEO

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Url-delimiter vs. SEO

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  • brunoe1
    brunoe1 last edited by Aug 24, 2016, 7:49 AM

    Hi all,

    Our customer is building a new homepage. Therefore, they use pages, which are generated out of a special module. Like a blog-page out of the blog-module (not only for blogs, also for lightboxes).

    For that, the programmer is using an url-delimiter for his url-parsing. The url-delimiter is for example a /b/ or /s/. The url would look like this:

    www.test.ch/de/blog/b/an-article

    www.test.ch/de/s/management-coaching

    Does the url-delimiter (/b/ or /s/ in the url) have a negative influence on SEO? Should we remove the /b/ or /s/ for a better seo-performance

    Thank you in advance for your feedback.

    Greetings. Samuel

    1 Reply Last reply Reply Quote 0
    • LoganRay
      LoganRay last edited by Aug 24, 2016, 8:55 AM Aug 24, 2016, 8:55 AM

      Hi Samuel,

      In general, URLs should not contain any unnecessary folders (delimiters). In your first example, the /b/ is not needed since you've already got a /blog/ folder. In the second example, that page appears to be main site content, you don't need any additional folders unless they're specifying a general topic under which you'll be adding more specific pages.

      You're also burying your keywords a one step further into the URL than is needed. Google says they don't put too much weight on URL structure, but in my experiences, well planned and logical URL structures perform better. It's not going to have a huge impact on your rankings, but it will help to some degree.

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