Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Client Wants To Use A .io Domain Name - How Bad For Organic?
-
Hi,
I have a U.S. client who is stuck on a name that he wants to get as a .io (British Indian Ocean) domain name for a new site.
Aside from the user confusion/weirdness, how much harder do you think this makes this sites organic in the U.S. in the future with a .io domain name?
FYI, the other part of the domain name he wants to use is short, meaningless and implies nothing in and of itself.
Thanks!
-
How much does he plan to spend on marketing to reinforce his brand? I believe .io will rank on Google just as easily as .net .info .us etc. but how much will it take to rank in their customer's brain? I have a .us and 7.5 years later I still have to reinforce the domain when I am talking to a client. It's like trying to get a client to say chartreuse instead of lime green.
-
Hi Michael Johnson,
I am guessing that your client wants the .io since the keyword's .com version was already taken? It is always preferred to go with the .com version of course.
A .io domain extension is an odd choice, but I have seen it being used on several tech startup sites recently where they were creating a brand around the base keyword. In terms of rankings and seo factors to consider with an .io extension, I would personally avoid them and I have worked on any websites with that extension, but since all of these well funded startups are using them then perhaps they are on to something. I know of one startup that went from their .io extension to the .com version, but it cost them a pretty penny.
Not sure if this helps at all.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Does google sandbox aged domains too?
Hello, i have a question. Recently i bought a domain from godaddy auction which is 23 years old and have DA 37 PA 34 Before bidding i check out the domain on google using this query to make sure if pages of this website are showing or not (site:mydomain.com) only home page was indexed on google. Further i check the domain on archive web the domain was last active in 2015. And then it parked for long about 4 years. So now my question does google consider these type of domain as new or will sandboxed them if i try to rebuild them and rank for other niche keywords ? Because its been 4 weeks i have been building links to my domain send several profile and social signals to my domain. My post is indexed on google but not showing in any google serp result.
White Hat / Black Hat SEO | | Steven231 -
Do we lose Backlinks and Domain Authority of URL when we change domain Name?
Have 1 performing domain (Monthly - 4M visitor ) now we want to change domain name ( Brand name like SEOMOZ to Moz ). I have general knowledge about domain changing prevention tips like 301 redirection and other thing. My concern is about backlinks and DA. How can I prevent any lose from SEO Point of view. (backlink lose) Do I need to change all backlink form source or redirection is enough to get all reference traffic from that backlinks?
White Hat / Black Hat SEO | | HuptechWebseo0 -
Sub Domain rel=canonical to Main Domain
Just a quick one, i have the following example scenario. Main Domain: http://www.test.com Sub Domain: http://sub.test.com What I am wondering is I can add onto the sub domain a rel=canonical to the main domain. I dont want to de-index the whole sub domain just a few pages are duplicated from the main site. Is it easier to de-index the individual sub domain pages or add the rel=canonical back to the main domain. Much appreciated Joseph
White Hat / Black Hat SEO | | Joseph-Vodafone0 -
Backlinks in Footer - The good, the bad, the ugly.
I tried adding onto a question already listed, however that question stayed where it was and didn't go anywhere close to somewhere others would see it, since it was from 2012. I have a competitor who is completely new, just popped onto the SERPs in December 2015. Now I've wondered how they jumped up so fast without really much in the way of user content. Upon researching them, I saw they have 200 backlinks but 160 of them are from their parent company, and of all places coming from the footer of their parent company. So they get all of the pages of that domain, as backlinks. Everything I've read has told me not to do this, it's going to harm the site bad if anything will discount the links. I'm in no way interested in doing what they did, even if it resulted in page 1 ( which it has done for them ), since I believe that it's only a matter of time, and once that time comes, it won't be a 3 month recovery, it might be worse. What do you all think? My question or discussion is why hasn't this site been penalized yet, will they be penalized and if not, why wouldn't they be? **What is the good, bad and ugly of backlinks in the footer: ** Good Bad Ugly
White Hat / Black Hat SEO | | Deacyde0 -
The use of a ghost site for SEO purposes
Hi Guys, Have just taken on a new client (.co.uk domain) and during our research have identified they also have a .com domain which is a replica of the existing site but all links lead to the .co.uk domain. As a result of this, the .com replica is pushing 5,000,000+ links to the .co.uk site. After speaking to the client, it appears they were approached by a company who said that they could get the .com site ranking for local search queries and then push all that traffic to .co.uk. From analytics we can see that very little referrer traffic is coming from the .com. It sounds remarkably dodgy to us - surely the duplicate site is an issue anyway for obvious reasons, these links could also be deemed as being created for SEO gain? Does anyone have any experience of this as a tactic? Thanks, Dan
White Hat / Black Hat SEO | | SEOBirmingham810 -
Domain.com/XXX or domain.com/blog/XXX ?
i have a business and a side blog on the website. is it fine to turn my blog to domain.com/XXX instead of domain.com/blog/XXX? does it in anyway of these affect the SEO?
White Hat / Black Hat SEO | | andzon0 -
Should You Link Back from Client's Website?
We had a discussion in the office today, about if it can help or hurt you to link back to your site from one that you optimize, host, or manage. A few ideas that were mentioned: HURT:
White Hat / Black Hat SEO | | David-Kley
1. The website is not directly related to your niche, therefore Google will treat it as a link exchange or spammy link.
2. Links back to you are often not surrounded by related text about your services, and looks out of place to users and Search Engines. HELP:
1. On good (higher PR, reputable domain) domains, a link back can add authority, even if the site is not directly related to your services.
2. Allows high ranking sites to show users who the provider is, potentially creating a new client, and a followed incoming link on anchor text you can choose. So, what do you think? Test results would be appreciated, as we are trying to get real data. Benefits and cons if you have an opinion.2 -
Why does expired domains still work for SEO?
Hi everyone I’ve been doing an experiment during more than 1 year to try to see if its possible to buy expired domains. I know its considered black hat, but like I said, I wanted to experiment, that is what SEO is about. What I did was to buy domains that just expired, immediately added content on a WP setup, filled it with relevant content to the expired domain and then started building links to other relevant sites from these domains.( Here is a pretty good post on how to do, and I did it in a similar way. http://searchenginewatch.com/article/2297718/How-to-Build-Links-Using-Expired-Domains ) This is nothing new and SEO:s has been doing it for along time. There is a lot of rumors around the SEO world that the domains becomes worthless after they expire. But after trying it out during more than 1 year and with about 50 different expired domains I can conclude that it DOES work, 100% of the time. Some of the domains are of course better than others, but I cannot see any signs of the expired domains or the sites i link to has been punished by Google. The sites im liking to ranks great ONLY with those links 🙂 So to the question: WHY does Google allow this? They should be able to see that a domain has been expired right? And if its expired, why dont they just “delete” all the links to that domain after the expiry date? Google is well aware of this problem so what is stopping them? Is there any one here that know how this works technically?
White Hat / Black Hat SEO | | Sir0