Drop in rankings after AMP implementation because of lack of facebook comments
-
Hi, we are amplifying our site, but one of the things we can´t include on our AMP version is the Facebook comment box.
Some of our articles have hundreds of comments on them and we noticed that Google was crawling those comments and using them as a ranking signal (the more comments the better we discovered).
Now we are wondering if these articles would drop if we launch the AMP version without the comment box. As this would reduce the written content on those pages a lot.
Anybody tested this before or has an idea on that would work out? Thanks for your help!
-
I'd be interested in seeing the research you did showing that Google is using Facebook comments as a ranking signal. I think a correlation definitely exists, and there is supporting evidence for it, but to date I don't believe anyone has proven causation.
The best research I've found on the topic is here: http://buzzsumo.com/blog/social-shares-and-inbound-links-insights-from-new-correlation-data/ In short, it states that some content that is shared garners more backlinks depending on the type of content and where it is shared. You should compare this with your research and see if it follows the trend noted here.
If you're trying to decide whether to move to AMP or not, consider that you could receive a ranking boost as some have, but you could also be sacrificing your ability to convert as highly as you used to.
I like to follow this rule of thumb: publishers yes, everyone else no. We all have to make money somehow and stripping out conversions is not a great way to do it.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
AMP vs Responsive Design? Mobile SEO
Hello !! We are developing a new website with responsive design. As is recommended, the idea would be to have a unique site for mobile and desktop, with same content and same url for both devices, using responsive design to adapt the layout depending on the device. My doubt in here is about the AMP pages? If my website has responsive design, perfectly optimized for mobile do I need somehow AMP pages? As far as I understand, these amp pages would be useful if I had different pages for mobile, but this is not the case. Am I correct or am I missing something? Thanks for your help :
Web Design | | AutoEurope1 -
Do we still have this Page Rank / Link juice / Link equity? So this dilution concept?
Hi all, As per the traditional or standard SEO rules, we have this link juice and dilution concept. Many websites have changed their linking structure with this with the beleif "the more number of pages, the PR will get diluted". Then many websites avoided more number of pages from homepage to avoid link juice dilution. Even we followed same. But I just wonder it's still the same way Google handles websites and rankings as per the links. And many websites even avoid more number of 2nd tier/hierarchy pages to avoid link dilution. I have gone through our competitors where they been employing lot of top level pages like 2nd tier/hierarchy pages but still doing good at rankings. Please share your views and suggestions on this. Thanks
Web Design | | vtmoz0 -
Competitor's new site ranking with out much keywords - How?
Hi all, One of our competitors have recently redesigned their website with new content. Now I can see much less keywords in the content. And page title also changed away from keywords. Still this is ranking at good position. How? Previously they used to have much landing pages with related keywords which some of them are missing now. Still I wonder why this website is ranking high? Thanks
Web Design | | vtmoz0 -
Ranking of non-homepage leads to decrease in website ranking?
Hi all, Google picks up a non-homepage to rank for primary keyword where homepage is actually optimised to rank for same keyword. This means Google is ignoring the actual page and ranking other page. Does this scenario means that we are ranking lower as the homepage is not considered here? We may rank much better if homepage is preferred by Google? Thanks
Web Design | | vtmoz0 -
Will interlinking using dynamic parameters in url help us in increasing our rankings
Hi, Will interlinking our internal pages using dynamic parameters(like abc.com/property-in-noida?source=footer) help us in increasing our rankings for linked pages OR we should use static urls for interlinking Regards
Web Design | | vivekrathore0 -
Domain Authority Drop After Website Relaunch
Prior to my website redesign and relaunch on July 10th, our domain authority was 33. 301 redirects were implemented properly. Out or 600 pages, about 200 URLs were modified. Domain authority has dropped to 28. Rankings are terrible. Conversions are awful. What does the domain authority drop mean? I have noticed in the past that a drop in domain authority tends to coincide with more a drop in ranking and a drop in the quality of visitors. The site is www.metro-manhattan.com Thanks,
Web Design | | Kingalan1
Alan0 -
Getting a highly ranked site a better result for 1 search term
I have a highly ranked website for a niche category. My site ranks higher in SEOMOZ than all of my competitors, but I can't get any higher than 4th on a page for one specific search term. What can I do to help my site increase its ranking on a specific search term?
Web Design | | tadden0 -
$100 to who discovers why our rankings drop
I'm offering $100 to the SEO that pinpoints why our rankings dropped. Here's details: Some very good people have this site: nlpca(dot)com and it has dropped for many of it's keywords, including the keywords "NLP" "NLP Training" and many other keywords. We dropped from 19th to 42nd for the term "NLP". Here's what I'm doing about it: (1) making sure all of the keywords (on all pages) in the titles reflect what's in the content, and that the keywords show up exactly in the content 3 times or more. (2) making sure all of the keywords (on all pages) in the URLs reflect what's in the content, and that the keywords show up exactly in the content 3 times or more. (3) We're redoing the home page as (1) above. (4) We're fixing the 404s (5) We're shortening the titles that are too long, and we're thinking of reducing the home page keyword count to 3 keyword phrases, although 4 keywords work in all of our other sites that have the keywords showing up at least 3 times in the content. If it is something else, and you pinpoint it, and if because of you, we rise back up to around 19th (more or less) again then we'll give you $100 payable via paypal as a thank you. I'm going to leave this question 'unanswered' until this is resolved.
Web Design | | BobGW0