Skip to content
    Moz logo Menu open Menu close
    • Products
      • Moz Pro
      • Moz Pro Home
      • Moz Local
      • Moz Local Home
      • STAT
      • Moz API
      • Moz API Home
      • Compare SEO Products
      • Moz Data
    • Free SEO Tools
      • Domain Analysis
      • Keyword Explorer
      • Link Explorer
      • Competitive Research
      • MozBar
      • More Free SEO Tools
    • Learn SEO
      • Beginner's Guide to SEO
      • SEO Learning Center
      • Moz Academy
      • MozCon
      • Webinars, Whitepapers, & Guides
    • Blog
    • Why Moz
      • Digital Marketers
      • Agency Solutions
      • Enterprise Solutions
      • Small Business Solutions
      • The Moz Story
      • New Releases
    • Log in
    • Log out
    • Products
      • Moz Pro

        Your all-in-one suite of SEO essentials.

      • Moz Local

        Raise your local SEO visibility with complete local SEO management.

      • STAT

        SERP tracking and analytics for enterprise SEO experts.

      • Moz API

        Power your SEO with our index of over 44 trillion links.

      • Compare SEO Products

        See which Moz SEO solution best meets your business needs.

      • Moz Data

        Power your SEO strategy & AI models with custom data solutions.

      Let your reputation grow with Reviews AI
      Moz Local

      Let your reputation grow with Reviews AI

      Learn more
    • Free SEO Tools
      • Domain Analysis

        Get top competitive SEO metrics like DA, top pages and more.

      • Keyword Explorer

        Find traffic-driving keywords with our 1.25 billion+ keyword index.

      • Link Explorer

        Explore over 40 trillion links for powerful backlink data.

      • Competitive Research

        Uncover valuable insights on your organic search competitors.

      • MozBar

        See top SEO metrics for free as you browse the web.

      • More Free SEO Tools

        Explore all the free SEO tools Moz has to offer.

      NEW Keyword Suggestions by Topic
      Moz Pro

      NEW Keyword Suggestions by Topic

      Learn more
    • Learn SEO
      • Beginner's Guide to SEO

        The #1 most popular introduction to SEO, trusted by millions.

      • SEO Learning Center

        Broaden your knowledge with SEO resources for all skill levels.

      • On-Demand Webinars

        Learn modern SEO best practices from industry experts.

      • How-To Guides

        Step-by-step guides to search success from the authority on SEO.

      • Moz Academy

        Upskill and get certified with on-demand courses & certifications.

      • MozCon

        Save on Early Bird tickets and join us in London or New York City

      Unlock flexible pricing & new endpoints
      Moz API

      Unlock flexible pricing & new endpoints

      Find your plan
    • Blog
    • Why Moz
      • Digital Marketers

        Simplify SEO tasks to save time and grow your traffic.

      • Small Business Solutions

        Uncover insights to make smarter marketing decisions in less time.

      • Agency Solutions

        Earn & keep valuable clients with unparalleled data & insights.

      • Enterprise Solutions

        Gain a competitive edge in the ever-changing world of search.

      • The Moz Story

        Moz was the first & remains the most trusted SEO company.

      • New Releases

        Get the scoop on the latest and greatest from Moz.

      Surface actionable competitive intel
      New Feature

      Surface actionable competitive intel

      Learn More
    • Log in
      • Moz Pro
      • Moz Local
      • Moz Local Dashboard
      • Moz API
      • Moz API Dashboard
      • Moz Academy
    • Avatar
      • Moz Home
      • Notifications
      • Account & Billing
      • Manage Users
      • Community Profile
      • My Q&A
      • My Videos
      • Log Out

    The Moz Q&A Forum

    • Forum
    • Questions
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. Home
    2. SEO Tactics
    3. Intermediate & Advanced SEO
    4. Moving html site to wordpress and 301 redirect from index.htm to index.php or just www.example.com

    Moz Q&A is closed.

    After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

    Moving html site to wordpress and 301 redirect from index.htm to index.php or just www.example.com

    Intermediate & Advanced SEO
    2
    4
    2669
    Loading More Posts
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with question management privileges can see it.
    • gozmoz
      gozmoz last edited by

      I found page duplicate content when using Moz crawl tool, see below.

      http://www.example.com
      Page Authority 40
      Linking Root Domains 31
      External Link Count 138
      Internal Link Count 18
      Status Code 200
      1 duplicate

      http://www.example.com/index.htm
      Page Authority 19
      Linking Root Domains 1
      External Link Count 0
      Internal Link Count 15
      Status Code 200
      1 duplicate

      I have recently transfered my old html site to wordpress.
      To keep the urls the same I am using a plugin which appends .htm at the end of each page.

      My old site home page was index.htm. I have created index.htm in wordpress as well but now there is a conflict of duplicate content. I am using latest post as my home page which is index.php

      Question 1.
      Should I also use redirect 301 im htaccess file to transfer index.htm page authority (19) to www.example.com

      If yes, do I use
      Redirect 301 /index.htm http://www.example.com/index.php
      or
      Redirect 301 /index.htm http://www.example.com

      Question 2
      Should I change my "Home" menu link to http://www.example.com instead of http://www.example.com/index.htm that would fix the duplicate content, as indx.htm does not exist anymore.

      Is there a better option?

      Thanks

      1 Reply Last reply Reply Quote 0
      • zeehj
        zeehj @gozmoz last edited by

        About three different homepages: This is my reasoning: Wordpress based website uses index.php as a home page if you use "latest posts" as your home page, Even index.php is not displayed in the url address bar. Does that mean WP sites always have 2 homepages? I have removed index.htm at the moment, but I see that as a problem as I am losing PA value for that page.

        Zee: So it sounds like you should create a "dynamic" front page (this link should help you: https://codex.wordpress.org/Creating_a_Static_Front_Page). If for some reason you are unable to remove both duplicate homepages, I'd say deprecate one and 301 redirect it to your main homepage, and implement a rel=canonical tag from the duplicated homepage to your main one (e.g. example.com/index.php -301-> example.com)


        I can see that this is a bit messy.. I did this as I wanted to preserve
        original htm based site URL's. Are you saying that search engines see
        www.example.com/dir1/dir2/page.htm and www.example.com/dir1/dir2/page as
        identical URL's.

        Zee: I can't say for sure, without seeing your site, but if they're indexed (discoverable by search engine crawlers), you could definitely be penalized. If your .htm pages have built up link equity, you'll need to 301 redirect them to their corresponding pages


        With my old htm based website I had too many subdirectories. I have
        removed some of the subs to make URLs shorter and used 301 redirects in
        .htaccess file. I probably should have removed .htm appendixes as well
        at this stage, but I did not.


        Is there a point to do 301 redirects again? 90% of my pages have been 301 redirected as I have removed some of the old subdirectories. Are you saying that I should again 301 redirect my newly 301 redirected pages?

        Zee: No, that'll result in a 301 redirect chain--you should ALWAYS 301 redirect to whatever the most appropriate, final destination is (think of 301 redirects as nonstop flights, never layovers). If I 301 redirect A --> B, but then B needs to be redirected as B --> C, you must update A's to reflect this as well, A --> C, to avoid a redirect chain.


        I would like to use example.com as my home page only, I am just trying to transfer PA value of my index.htm page to example.com. Not sure how to do this.

        Zee: You may want to canonical this one, in that case (especially if you can confirm that these pages present the same information)--you can implement a rel=canonical on your .htm homepage that points back to your main homepage.

        1 Reply Last reply Reply Quote 0
        • gozmoz
          gozmoz last edited by

          Zee, thank you for taking time to answer my questions

          Hey gozmoz--I might need a little more information from you in order to help here. It sounds like you've got potentially THREE different homepages (see below). First of all, is that right?

          1. example.com
              2. example.com/index.htm
              3. example.com/index.php


          About three different homepages:

          This is my reasoning:  Wordpress based website uses index.php as a home page if you use "latest posts" as your home page, Even index.php is not displayed in the url address bar.
          Does that mean WP sites always have 2 homepages?
          I have removed index.htm at the moment, but I see that as a problem as I am losing PA value for that page.


          Big red flag to me is the Wordpress plugin you're using that automatically appends .htm to the end of every URL you've transferred to your new WP CMS--why were you unable to keep the URLs as-is, without the .htm? My rec here would be to undo that, and keep the original URLs (without .htm).

          I can see that this is a bit messy..
          I did this as I wanted to preserve original htm based site URL's.
          Are you saying that search engines see
          www.example.com/dir1/dir2/page.htm and
          www.example.com/dir1/dir2/page
          as identical URL's.

          With my old htm based website I had too many subdirectories. I have removed some of the subs to make URLs shorter and used 301 redirects in .htaccess file. I probably should have removed .htm appendixes as well at this stage, but I did not.


          Question 1: As far as this question goes, I do think you'll need to clarify the above before I can make a solid rec for you. Again, my preference would be for you to use your original URLs as the main ones and deprecate these .htm versions if possible. That may require you to 301 redirect the .htm versions to the non-htm counterparts.


          Is there a point to do 301 redirects again? 90% of my pages have been 301 redirected as I have removed some of the old subdirectories. Are you saying that I should again 301 redirect my newly 301 redirected pages?

          Question 2: what do you mean, example.com/index.htm no longer exists? Have you deleted this page entirely? If so, you may not need to do anything here. I do however, think you need to establish a singular URL to be your homepage, and see no reason you shouldn't use example.com (on its own) as your home, instead of appending /index.htm or /index.php


          I would like to use example.com as my home page only, I am just trying to transfer PA value of my index.htm page to example.com. Not sure how to do this.

          Regads
          Gozmoz

          zeehj 1 Reply Last reply Reply Quote 0
          • zeehj
            zeehj last edited by

            Hey gozmoz--I might need a little more information from you in order to help here. It sounds like you've got potentially THREE different homepages (see below). First of all, is that right?

            1. example.com
            2. example.com/index.htm
            3. example.com/index.php

            Big red flag to me is the Wordpress plugin you're using that automatically appends .htm to the end of every URL you've transferred to your new WP CMS--why were you unable to keep the URLs as-is, without the .htm? My rec here would be to undo that, and keep the original URLs (without .htm).

            **Question 1: **As far as this question goes, I do think you'll need to clarify the above before I can make a solid rec for you. Again, my preference would be for you to use your original URLs as the main ones and deprecate these .htm versions if possible. That _may _require you to 301 redirect the .htm versions to the non-htm counterparts.

            Question 2: what do you mean, example.com/index.htm no longer exists? Have you deleted this page entirely? If so, you may not need to do anything here. I do however, think you need to establish a singular URL to be your homepage, and see no reason you shouldn't use example.com (on its own) as your home, instead of appending /index.htm or /index.php

            1 Reply Last reply Reply Quote 1
            • 1 / 1
            • First post
              Last post

            Got a burning SEO question?

            Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


            Start my free trial


            Browse Questions

            Explore more categories

            • Moz Tools

              Chat with the community about the Moz tools.

            • SEO Tactics

              Discuss the SEO process with fellow marketers

            • Community

              Discuss industry events, jobs, and news!

            • Digital Marketing

              Chat about tactics outside of SEO

            • Research & Trends

              Dive into research and trends in the search industry.

            • Support

              Connect on product support and feature requests.

            • See all categories

            Related Questions

            • SolveWebMedia

              My site shows 503 error to Google bot, but can see the site fine. Not indexing in Google. Help

              Hi, This site is not indexed on Google at all. http://www.thethreehorseshoespub.co.uk Looking into it, it seems to be giving a 503 error to the google bot. I can see the site I have checked source code Checked robots Did have a sitemap param. but removed it for testing GWMT is showing 'unreachable' if I submit a site map or fetch Any ideas on how to remove this error? Many thanks in advance

              Intermediate & Advanced SEO | | SolveWebMedia
              0
            • viatrading1

              Several 301 Redirects to Same Page

              Hi, I have 3 Pages we won't use anymore in our website. Let's call them url A, url B and url C. To keep their SEO strength on our domain, I've though about redirecting all of them to url D. For what I understand, when 301 redirecting, about 85-90% of the link SEO juice is passed. Then, if I redirect 3 URLs to the same page... does url D receive all the link SEO juices for URLs added up? (approximately)
              e.g. future url D juice = 100% current url D juice + 85% url A juice + 85% url B juice + 85% url C juice Is this the best practice, or is there a better way? Cheers,

              Intermediate & Advanced SEO | | viatrading1
              0
            • morg45454

              Robots.txt - Do I block Bots from crawling the non-www version if I use www.site.com ?

              my site uses is set up at http://www.site.com I have my site redirected from non- www to the www in htacess file. My question is... what should my robots.txt file look like for the non-www site? Do you block robots from crawling the site like this? Or do you leave it blank? User-agent: * Disallow: / Sitemap: http://www.morganlindsayphotography.com/sitemap.xml Sitemap: http://www.morganlindsayphotography.com/video-sitemap.xml

              Intermediate & Advanced SEO | | morg45454
              0
            • EileenCleary

              Javascript onclick redirects / porn sites...

              We noticed around 7 websites which with domains that were just recently registered (with privacy protection). They are using our website keywords/titles and brand name and the sites are mostly porn / junk sites. They don't link to our website directly but use a javascript onclick redirect which is why we think we aren't seeing them in our backlinks report.  We've been in business for over 12 years and haven't come across sites like this before.  We recently lost our first page rankings for a few of our highest converting key phrases and have been digging in to possible causes. Just wondering if these sites could be impacting our results, and how to figure out if there are more like this? Examples: nesat.net
              flowmeterdirectory.biz
              finnsat.net
              dotsjobs.net

              Intermediate & Advanced SEO | | EileenCleary
              0
            • SMG-Texas

              301 Redirect of subdomain?

              Fellow Mozzers, I'm having a hard time wrapping my brain around a redirect issue and thought it was worth posing the question to the Moz community.  I did a search first but couldn't find the exact answer I was looking for. How does a 301 redirect work when you redirect a sub domain example.homepage.com to www.homepage.com but you keep the sub directories of example.homepage.com/page-1 active and are trying to rank them?  I'm dealing with a current project where this is happening and this doesn't make sense to me, to redirect the subdomain if you're also trying to rank/create search traffic for pages, sub directories on example.homepage.com. This also get's into the debate of if a sub domain site is viewed as it's own website and therefore has to rank itself.  If this is true, it seems like we're kind of killing the authority of the site by redirecting it. Additionally, www.homepage.com has a much stronger link profile than example.homepage.com I hope this makes sense.  Any thoughts are appreciated.  Thanks for your time.

              Intermediate & Advanced SEO | | SMG-Texas
              0
            • donaldsze

              Is it safe to redirect our .nl (netherlands) domain that we have just purchased to our .com domain?

              Hi all! We've recently developed a German version of our website with German translation and now we have just purchased a .nl domain, but with this one, we want all of the copy to remain in English. Is it ok to redirect our .nl domain to our current .com website or will this give us bad SEO points? Thank you!

              Intermediate & Advanced SEO | | donaldsze
              0
            • romanbond

              Redirecting index.html to the root

              Hi, I was wondering if there is a safe way to consolidate link juice on a single version of a home page. I find incoming links to my site that link to both mysite.com/ and mysite.com/index.html. I've decided to go with mysite.com/ as my main and only URL for the site and now I'd like to transfer all link juice from mysite.com/index.html to mysite.com/
              When i tried 301 redirect from index.html to the root it created an indefinite loop, of course. I know I can use a RewriteRule.., but will it transfer the juice?? Please help!

              Intermediate & Advanced SEO | | romanbond
              7
            • Travis-W

              Multiple 301 Redirects for the Same Page

              Hi Mozzers, What happens if I have a trail of 301 redirects for the same page? For example,
              SiteA.com/10 --> SiteA.com/11 --> SiteA.com/13 --> SiteA.com/14 I know I lose a little bit of link juice by 301 redirecting.
              The question is, would the link juice look like this for the example above? 100% --> 90% --> 81% -->72.9%
              Or just 100% -----------------------------------------> 90% Does this link juice refer to juice from inbound links or links between internal pages on my site? Thanks!

              Intermediate & Advanced SEO | | Travis-W
              0

            Get started with Moz Pro!

            Unlock the power of advanced SEO tools and data-driven insights.

            Start my free trial
            Products
            • Moz Pro
            • Moz Local
            • Moz API
            • Moz Data
            • STAT
            • Product Updates
            Moz Solutions
            • SMB Solutions
            • Agency Solutions
            • Enterprise Solutions
            • Digital Marketers
            Free SEO Tools
            • Domain Authority Checker
            • Link Explorer
            • Keyword Explorer
            • Competitive Research
            • Brand Authority Checker
            • Local Citation Checker
            • MozBar Extension
            • MozCast
            Resources
            • Blog
            • SEO Learning Center
            • Help Hub
            • Beginner's Guide to SEO
            • How-to Guides
            • Moz Academy
            • API Docs
            About Moz
            • About
            • Team
            • Careers
            • Contact
            Why Moz
            • Case Studies
            • Testimonials
            Get Involved
            • Become an Affiliate
            • MozCon
            • Webinars
            • Practical Marketer Series
            • MozPod
            Connect with us

            Contact the Help team

            Join our newsletter
            Moz logo
            © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
            • Accessibility
            • Terms of Use
            • Privacy

            Looks like your connection to Moz was lost, please wait while we try to reconnect.