How many keywords should I optimize a page for?
-
Hi,
There is a lot of debate going on on whether to use a single keyword per page or multiple keywords per page.
What I know for sure is that it is not advisable to repeat the same exact keyword in different pages.
I need to optimize product pages, categories and pages for an online store and still do not know if it is better to:
1-work with one main keyword per page plus latent semantic keywords,
2-to optimize a page for multiple different keywords (2 to 4 keywords) which are strongly related to the main topic or to the product sold in a particular product page
3- use single keyword for each page (and no more than one keyword per page). Some seo gurus argue this is the best way to get higher ranking for that particular page in the serps.
My personal opinion would be 1 or 2, but I would like to hear what you suggest and think about it.
Any suggestion or opinion is welcome and appreciated.
Thanks in advance
-
How many products and categories do they have? And will these change by season, year, etc.? Will the number of products grow fast or do you see them staying stable for the near future (18 months to 2 years).
The reason I ask is that planning for future growth -- or no growth -- can help you determine the best solution.
-- Jewel
-
Hi agree there is no right answer - but we need a starting point, and the below works very well for us.
We target 1 keyword per page, however, expand on same for context to the main keyword. So let's say someone makes a blog on "I can't sleep". We would target "cant sleep" - as the head term as in Australia that has circa 1900 searches a month. "Ï cant sleep" is 590 per month. So in this instance, we would recommend the URL for the content www.website.com.au/cant-sleep
The Title
Cant Sleep | Why Cant I Sleep | Forty Winks
H1
I Cant sleep
H2 (Not overly necessary, but if we can squeeze it in)
What do to when you cant sleep
This is a rare term where the grammar is not ideal. But that is what we would recommend consistent with customer queries. One keyword per page gives you a starting point, then as the page is crawled by google webmaster lets you do a deeper dive into what it perceives the page should rank for.
Adjust accordingly and deliver what the customer wants.
Hope that helps.
-
Hi there,
The bad news is that there's no "right" answer to this question. Search engines only reveal so much about what goes into their ranking algorithms, so it's hard to say what strategy is the best one.
One thing that's for sure, though, is that you want to avoid Google viewing your keyword optimization as keyword stuffing. I would strongly advise against the second option you mentioned (optimizing for several different keywords), because that would mean you'd mention three or four different keywords multiple times, which Google might view as keyword stuffing and/or providing a poor user experience. Both of these things could result in lower rankings.
The safe, and generally effective, bet is to choose one primary keyword that's as specific and relevant to your page as possible while still averaging a decent monthly search volume, and back it up with a secondary keyword that's also extremely relevant but isn't your primary keyword because it doesn't have as high a search volume. That way, you'll draw relevant search traffic to your page without it feeling spammy.
Hope that helps. Happy optimizing!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
If Product Pages Perform Well In Google then Is It Possible That Category Page Can perform Well In Google?
Hi All, For my ecommerce site I have optimized my product pages very nicely like good images, detailed information about products, good reviews, implemented schema for my product and reviews and very perfect onpage. Now my query is if my products pages performing well in google then there are chances that my category page rank well in google too? Thanks!
On-Page Optimization | | wright3350 -
Moving from Bigcommerce to Woocommerce on WP. Should we redirect size pages into one page?
We are moving from Bigcommerce to Woocommerce on WP. On Bigcommerce, due to some bizarre reasoning the previous developer had 3 separate URLS for the same product in different sizes - S, M and L. Now we plan to have one product page where the sizes can be selected and 301 redirect the 3 urls to the new one. Is this advisable? Or should we just have 3 separate pages. OR should we have one of the sizes pages as the new page and then redirect the other 2 to this one? I ask this because the site has a LOT of ranking power and we do not want to jeopardise that.
On-Page Optimization | | MashBonigala0 -
Ranked page is not desired page
I have a question on a problem I am currently faced with. There is a certain keyword that my employer wants to rank for. The good news is that sometimes it does rank in the top 5 pages of Google. (It drops in and out) The bad news is that it is going to a page that we need to keep, but not the ideal place we want people who are looking for that keyword to go to. I was wondering if anyone has had any experience with this type of situation and what tactic they used to get people to the better page.
On-Page Optimization | | trumpfinc1 -
Why isn't our site being shown on the first page of Google for a query using the exact domain, when its pages are indeed indexed by Google
When I type our domain.com as a query into Google, I only see one of our pages on the homepage, and it's in 4th position. It seems though, that all pages of the site are indexed by google when I type in the query "site:domain.com". There was an issue at the site launch, where the robots.txt file was left active for around two weeks. Would this have been responsible for the fact that another domain ranks #1 when we type in our own domain? It has been around a couple of months now since the site was launched. Thanks in advance.
On-Page Optimization | | featherseo0 -
Too Many On-Page Links
Hi, I did a SEOmoz campaign and got results today, One of the results is Too "Many On-Page Links" when i am drilling down, i see that that's include inside links. for example, i sale food, i have my main department window - inside i have 30 products - each product is linked to a detailed page about the product. so automatically i have 30 links - not including all the others in this page, and i easily get over 100 and even sometimes 200 is this a big issue? does it damages my SEO? If yes, is there a way to write the HTML in a way that internal links like that wont be counted? Thank you SEOWiseUs
On-Page Optimization | | iivgi0 -
Finished On Page optimization and slipping in rankings
Just finished on page optimization for a client that was on page 2 for the keyword. Went from an on page score of D to an A. But we are still slipping down the rankings. We were towards to top of page 2 now we are towards the bottom. Is there a time that it takes to change or does the on page not really make a big impact?
On-Page Optimization | | devonkrusich0 -
To many links on a single page Error
I've seen it a few times where you should have less then 100 links per page to help crawling unless your a massively authoritative website. But what happens when your a large ecommerce website with categories and sub categories, you could have a category called 'computers' with a drop down list containing lots of sub cat links. Whats the solution to this? Cheers
On-Page Optimization | | activitysuper1 -
Is it wise to target different keywords for each page?
I am running a dating site, I am trying to focus on 5 keywords on the index page. My Search page is one of the 4 other pages on the site. My question, is it wise to target different keywords on these pages or am I better off focussing on the same 5 keywords as the index page? Thank you,
On-Page Optimization | | debeenus0