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  4. I have a site with jokes. What schema markup could I use?

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I have a site with jokes. What schema markup could I use?

On-Page Optimization
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  • MichaelJanik
    MichaelJanik last edited by Feb 20, 2017, 10:24 AM

    My site is about jokes. I wonder what schema markup could I use to be more visible in the search results.

    1 Reply Last reply Reply Quote 0
    • MichaelJanik
      MichaelJanik @Igor.Go last edited by Feb 20, 2017, 2:42 PM Feb 20, 2017, 2:42 PM

      Thank you very much. And what do you think about the other questions?

      1 Reply Last reply Reply Quote 0
      • Igor.Go
        Igor.Go last edited by Feb 20, 2017, 2:41 PM Feb 20, 2017, 1:51 PM

        There a good article on best practices for pagination here, on Moz: https://moz.com/blog/pagination-best-practices-for-seo-user-experience

        I personally think, that 10 jokes per page is not a very good practice (obviously depends on how long the jokes are). 
        1. 100 Jokes is too much to swallow in one sitting.
        2. People don't like pagination when it comes to entertaining content, it always seems like you just want to grab more clicks out of nothing.

        I would break those 100 jokes into 5 separate posts, via keyword research, which will help you find neutral niches for your jokes, regardless of your content. Something like "Best jokes for teenagers" (~600 monthly searches) / best new jokes (~ 400 searches, and who cares if they're not really new).

        It's better to have 5 different posts like that one, it's easier to rank for these keywords as they're less competitive than just "best jokes", and you'll have a solid semantic structure, crawlers will see that your website is all bout lists of jokes, which is what you really want to achieve here.

        MichaelJanik 1 Reply Last reply Feb 20, 2017, 2:42 PM Reply Quote 1
        • MichaelJanik
          MichaelJanik @Igor.Go last edited by Feb 20, 2017, 12:57 PM Feb 20, 2017, 12:57 PM

          Thank you very much indeed. I am new to Schema.org.

          Is this how I should do the list:

          Title of list

          Joke 1


          Jokes 2
          ....

          I have a Top 100 on 10 sites (pagination). Shall I use always the same title? Or can I used on each site a slightly different title (e.g. Jokes Top 100 | Part 3)

          Shall I put something else on the site (for example in the head of the site.)

          1 Reply Last reply Reply Quote 0
          • Igor.Go
            Igor.Go last edited by Feb 20, 2017, 10:54 AM Feb 20, 2017, 10:54 AM

            I would create lists. So list item markup. 
            Something like "25 Best Jokes About Horses", "17 Funniest Puns","Best knock-knock jokes"
            Btw, Buzzfeed ranks on #0 for the last one: http://i.imgur.com/bws4qDe.png And they used a simple list item for markup.

            MichaelJanik 1 Reply Last reply Feb 20, 2017, 12:57 PM Reply Quote 2
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