Anyone Seen Sitelinks for Brand and Product Name?
-
Hi All,
I could be wrong but it appears our site is getting sitelinks for brand name + product name.
I understand that this is Google's choice and of course it would be great to have this for all our products. Is this random or an experiment by Google.
Please see attached screenshot.
All ideas welcome!
Jim
-
Hi Katrina,
Good point about using these as landing pages. I'll keep an eye on the conversion.
All the best,
Jim
-
Hi Martin,
Thank you for the reply. It's great to have confirmation.
All the best,
Jim
-
Hi Jim,
This is not an experiment. It is selected by Google - you cannot choose/set up the sitelinks there. You should check the sitelinks once a while to make sure you are happy with how these pages are optimised. They give you a massive advantage so you should treat these pages as landing pages as they can drive traffic and be a good shortcut to conversions.
I hope it helps. Thanks.
Katarina
-
Hey Jim,
This looks like the results from Google Products.
I think you can be happy with those results. I guess it's not any experiment and Google know what it does.
Cheers, Martin
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Product Descriptions (SEO)
Hello, I sell products relating to wood. Although the products vary, I like to give description of the wood type for the customers who might not be familiar with it. Will it hurt my rankings to give the same descriptions for the same wood type as long as the majority of the description is different? Here is an example of the layout: 1. Different description for different products 2. The same short description for the same wood types (seen throughout multiple pages) Hopefully my question makes sense.
On-Page Optimization | | mattl992 -
Does anyone have any experience with Instart Logic, and its effects (if any) on SEO?
Instart Logic is a content delivery network CDN, which claims to have a positive effect on time to first bite (TTFB). Faster site = good for SEO, right? Our initial investigation seems to confirm its claims to some degree, which is great, but at the same time we think it may lower our score on Google's PageSpeed Insights tool, which sort of negates its effect in other areas. If the user experience is worse (according to Google's own tool), are we effectively shooting ourselves in the foot by concentrating on TTFB as a ranking algorithm factor? For reference: https://moz.com/blog/improving-search-rank-by-optimizing-your-time-to-first-byte
On-Page Optimization | | Natalie20120 -
Product Descriptions & SEO
I got another small question for my price comparison website that I run 🙂 An example product from my site, to which this question relates http://goo.gl/XDTUNs I have about 600 products which I track, and the product description I have for each is as follows; Paragraph 1 - Standard copy which is contained on all products, only the product name / keyword is changed "Easily compare prices below on a XXX" Paragraph 2 = Blatant, 100% copy of the product description from Amazon Paragraph 3 - Standard copy which is contained on all products, only the product name / keyword is changed "Always read your chosen stores product description before buying your XXX" Firstly, I am now on a mission to create unique descriptions instead of the Amazon ones I foolishly copied. My question is, are the standard paragraph 1 and 3 which are in all my product ok? Or should this be avoided? Should my unique description be paragraph 1, or can it remain in the middle? The reason for the three separate paragraphs was so I could mention to keyword 3 times, which is what is suggested on the Moz page grader. Thanks so much!
On-Page Optimization | | MrPenguin0 -
Best practices for marking up product pages on eccomerce site (SEO noob)
After analyzing the code on various competitors eccomerce sites I wanted to seek advice on best practices for marking up individual product pages for keywords and descriptions. My competition is all over the map as far as utilizing keywords and descriptions, some have few keywords while others have many and vice versa for descriptions. What is the best method for marking up product pages on an eccomerce site for keywords and descriptions? In addition, is it okay to utilize the same keywords for multiple products that may be under the same category? or is this considered duplicate content? Thanks for the help, if you have any resources for SEO and eccomerce sites I would greatly appreciate the guidance best,Michelle & Blake
On-Page Optimization | | LeapOfBelief0 -
Two Word Company Name (Combined to One) & SEO
Hi All, I'm dealing with a company that has a two word name like "GreatCompany". They rank #1 for that but not for "Great Company". The phrase is not super competitive, but obviously they are not writing the company name with two words anywhere on their site. Has anyone had to deal with something like this? Thinking about creative solutions but I'm fairly sure we're going to need to use the name both ways to have an effect here (or use PPC to augment) but I don't really love the idea of doing that... will feel very odd and inconsistent for visitors. Thanks!
On-Page Optimization | | ketanmv0 -
How does Google view frequent changes to the copy of an ecommerce product page?
Is there any reason to think that adding to or improving copy might harm seo?
On-Page Optimization | | Brocberry0 -
Lead With Branded Keywords or Descriptive Keywords in Page Title for (Niche) Site?
Our site is hingeheads.com, and our products and product catalog are unique in two ways. For one our product is not something that people are generally aware of, and secondly our entire product catalog consists of different variations of the same product. **Catalog Overview: **http://hingeheads.com/collections/all Product Example: http://hingeheads.com/products/dolphin I keep wondering if it is better to lead the title with "branded keywords" [1] or with "descriptive keywords" [2]? Dolphin HingeHead | Unique Home Decor & Gift Idea | HingeHeads Dolphin Decor Accessories & Unique Gift Ideas | HingeHeads I am currently going with the second solution, but I am always wondering if that's the right/better solution. I am curious to hear feedback from people who have more experience with this than I do. How would you structure the title for our product pages? Thanks! Kai
On-Page Optimization | | hingeheads0 -
Product Page Optimization
I work for an ecommerce site and we are currently in the process of redesigning our product page. Any useful, must-do tips for this? If it helps, our site has both hard goods and apparel that can be imprinted and customized to the buyers liking. Thanks for any help!
On-Page Optimization | | ClaytonKendall1