Changes taken over in the SERP's: How long do I have to wait until i can rely on the (new) position?
-
I changed different things on a particular page (mainly reduced the exaggerated keyword density --> spammy). I made it recrawl by Google (Search Console). The new version has now already been integrated in the SERP's.Question: Are my latest changes (actual crawled page in the SERP's is now 2 days old) already reflected in the actual position in the SERP's or should I wait for some time (how long?) to evaluate the effect of my changes? Can I rely on the actual position or not?
-
Hi Cesare,
I made purely content changes to my page and I resubmitted it to Google. I could see the changed rank immediately - in my case from not having any results to result 50. I observed it on a weekly basis and the rank kept improving every time (without any further activity): 50, 37, 24, 18, 16, 13, 11, 6 - and I believe it's not over.
Can you rely on the actual position? No! My rank grows in a pretty unique way. Normally it fluctuates and the pattern would be more like 50, 24, 37, 11, 24, 16 - basically up and down. This is what I keep experiencing with majority of our keywords. Especially nowadays, Google is not as static as in the past and you can see this fluctuation very frequently, sometimes daily.
I agree, I would recommend at least 8 weeks' observation and between week 8 and 12 you might know where you are and optimise accordingly. I hope this works for you.
Good luck!
Katarina
-
Hi Cesare,
As there is no way to know exactly how long it would take to see the SERP effect on your new change, I actually advice to wait and see for at least one or 2 months. Also, there are many ranking factors, you can't just wait and see after a single improvement (keyword density) to get results. It might be good enough to work; but there might be other factors to consider as well.
My technique is prety simple, after making changes on a particular page, I use a specific amplification for this page (acquisition of backlinks, shares on social networks,...) to force Google Algorithm to not only take in consideration of my previous changes, but also to see this page as a really important one.
One or 2 months might be enough to see what the changes you made means in term of SERP.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How can you activate the 'Results From' internal search bar on Google SERP?
Hi There, I am hoping someone can advise me on getting the 'Results From' sitelink to display for my site on the Google SERP? I have searched far and wide for the answer with no luck. I'd really appreciate your advice. Thanks! Internal_Search_Google_SERP_zps75a5383e.jpg
On-Page Optimization | | tmg.seo0 -
Google Crawl Errors from vbseo change
We have vbseo setup on our site and for some reason a setting was changed unexpectedly and was un-noticed where it changed the URL of all the pages and so none of our pages were getting indexed by google any longer due to 401 errors. Most of our SE traffic fell off. We discovered the issue a couple weeks ago and we changed the setting back so that the URLs are the same as they were originally before but in Google webmasters it's still showing crawl errors and our search engine traffic hasn't recovered at all. We have sitemaps being sent daily.
On-Page Optimization | | RudySF0 -
Changing the url of a page
Hello. I would like to change the url of a page. It currently has very few inbound links. I would set up a 301 redirect to the new url. Is there anything else I should take into account before changing the url? Is there a downside to changing a url? Do inbound links carry the same value when a 301 redirect is involved? Thank you!
On-Page Optimization | | nyc-seo0 -
Long tail traffic - what is the best way to go back and add focus to repetitive long tail keywords?
Hey everybody, So, our niche doesn't have a million and a half searches per month, which makes a handle full of visitors look mighty enticing to a CMO Our price point is very high too, so to the question, is it worth taking the time to put a whole new content strategy in line for a few new visitors, the answer is yes. Now's the hard part. How on earth do I make 1,000 pages for similar topics? Is making new pages the best way to go about this? (probably so right? It's the only thing that I can see that would certainly increase likelihood of being more relevant, plus if I don't I will be missing out on the benefits of beefing up our site, AND the opportunity to more specifically answer a users query.) With phrases like "keyword" and "aftermarket keyword," the searcher is asking for two totally separate collections of results. I'm always reading about the importance of being there throughout the buyers complete purchasing /research process, which makes me think that considering doing anything other than creating unique pages is simply missing out.. Suggestions? Massive Content Strategy Help? Anybody? Thanks, TA
On-Page Optimization | | TylerAbernethy0 -
Wordpress pages URL's redirection.
I was checking W3C Markup Validation and in report it was shown that that pages (not post or any other URL's just PAGES) at investmentcontrarians.com are 301 redirected. e.g. original URL "http://www.investmentcontrarians.com/debt-crisis" which is redirected to "http://www.investmentcontrarians.com/debt-crisis/" I know that its not that serious issue, but still want to know why only pages are being redirected and how can we avoid it.
On-Page Optimization | | NumeroUnoWebSolutions0 -
Strange meta description shown in SERPS
Hi there, I recently stumbled upon a strange phenomenon in the SERPs. Here's the situation: A customer’s website is ranking for a keyword with the root domain. Strangely the actual meta description (as implemented in the source code) is not shown. Instead Google takes the H1-Header and a part of a short element from a contact form. Any clue/hint, how this could have happened and can be changed? Sorry, that I can’t name the domain and the keyword (in German), but I hope, the above explains the problem. Thanks in advance and cheers from Germany Sven
On-Page Optimization | | targi420 -
How to avoid product's lists from making your site's content duplicated?
Hi there! We at Outitude, recently launched an outdoor activities marketplace and to make it easy for users to compare activities we show a list of available activities in each activity view. The problem is that though the content is different, the first half is practically identical. Example:
On-Page Optimization | | alexmc
Sailing for a full day: http://outitude.com/en/sailing/world/sailing-full-day and sailing for half a day: http://outitude.com/en/sailing/world/sailing-half-day both URL's are different, their content is different but most of it is not (first half of the page), so that the user can compare the activity it is currently seing with others. Questions: How can we show the activities list without it ruining the page rank? Do you advise the use of "", "" surrounding the duplicated content aka activities lists? Thanks in advance.0 -
Long URL in listing job portal
Hello I have job portal and I am listing job offers by: regions, position, sector, language skill For example, when user searchs job in Bratislava, Programmer, information technology, english. My URL is www.presbium.sk/bratislava/pragrammer/information-technology/english Title:Job in Bratislava, Programmer, Information technology, english I know, that URL is too long and no good for SEO. Is it solution? When user chooses max. 2 items for example: www.presbium.sk/bratislava/programmer/ than I put in every next links atribute nofollow and google will index only pages with max. 2 items: www.presbium.sk/bratislava/ or www.presbium.sk/programmer/ or www.presbium.sk/bratislava/programmer/ but not www.presbium.sk/bratislava/protrammer/english/, because english link has atribut nofollow. And I want to ask, what is the best solution for SEO when I am listing job offers by regions, position, sector, language skill and I have than long URL and Title www.presbium.sk/bratislava/pragrammer/information-technology/english Title:Job in Bratislava, Programmer, Information technology, english
On-Page Optimization | | PeterSEO0