What does it mean to build a 'good' website.
-
Hi guys.
I've heard a lot of SEO professionals, Google, (and Rand in a couple of whiteboard Friday's) say it's really important to build a 'good' website if you want to rank well.
What does this mean in more practical terms?
(Context...
I've found some sites rank much better than they 'should' do based on the competition. However, when I built my own site (well-optimised (on-page) based on thorough keyword research) it was nowhere to be found (not even top 50 after I'd 'matched' the backlink profile of others on page 1).
I can only put this down to there being 'good quality website' signals lacking in the latter example. I'm not a web developer so the website was the pretty basic WordPress site.)
-
So, this means the website needs to have white hat content marketing . your business should also have good on-page SEO as well, we paid for quality web design, this is how got our company which sells garden offices onto page one. We recommend getting a WordPress website, for your business.
-
I am completely agree with you, Kevin
-
Roman is right on, I'll add to it with: Promote it after the launch and never stop.
KJr
-
1 - Good Content, this is a very important point. Your content needs to be oriented to your audience, a good example of that "Backlinko" does not have too many articles but each one tries to be the best post in its topic.
Whit a lot of Images, Graphics, Charts, references and of course a good text. as a tip, I always use Hemingway Tool to evaluate the legibility and grammar and so on. (I'm not a copywriter)
2- Good Link Building Strategy, so your website needs to have a clear structure. Example if you promote a website of Chickens Recipes
This is what I would do
- Chickens Recipes
_ - Chickens Recipes for Christmas_
_ - Healthy Chickens Recipes_
_ - Grilled Chicken Recipes_A good webpage will include good internal links structure so every post has a link pointing to another post inside the blog. In the other hands, you will promote your articles with others bloggers who are related to "Chickens Recipes". The right way is creating content and then make some guest post in another blog pointing to your site.
3 - Don't forget the speed, with the Mobile First approach, you really need to care about the performance of the website, if you run on Wordpress avoid to buy themes on ThemeForest and avoid cheap hosting too.
For me is better to create my own design on psd and hire someone who can develop the theme for me. So I always try to avoid add a bunch of stylesheets, js and so on.
In summary
Good content, Good Links, Good On Page Optimizations and Good Performance
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Redirecting acquired website: DNS or 301?
Hi all, We have taken down some infringing websites and acquired them, so far we made around 40 websites. We are using DNS to land on our website from the acquired. But I've see that recently that DNS is not a redirect and we must 301 redirect from the old site to the new site. Also there is a potential harm in employing DNS method due to the duplicate content that will harm SERP performance severely. Which is the best way? DNS or 301 redirect? Thanks
Algorithm Updates | | vtmoz0 -
Does the more number of ranking pages improve the website ranking?
Hi all, Let's say there is a website with 100 pages ad 95 pages are not ranking for any keywords; but the other 5 pages including homepage are ranking for some keywords. In this scenario, the 95% non-ranking pages does impact the other 5% pages rankings? Or every page holds their credibility in ranking irrespective of other pages in website? Thanks
Algorithm Updates | | vtmoz0 -
SEO Myth-Busters -- Isn't there a "duplicate content" penalty by another name here?
Where is that guy with the mustache in the funny hat and the geek when you truly need them? So SEL (SearchEngineLand) said recently that there's no such thing as "duplicate content" penalties. http://searchengineland.com/myth-duplicate-content-penalty-259657 by the way, I'd love to get Rand or Eric or others Mozzers aka TAGFEE'ers to weigh in here on this if possible. The reason for this question is to double check a possible 'duplicate content" type penalty (possibly by another name?) that might accrue in the following situation. 1 - Assume a domain has a 30 Domain Authority (per OSE) 2 - The site on the current domain has about 100 pages - all hand coded. Things do very well in SEO because we designed it to do so.... The site is about 6 years in the current incarnation, with a very simple e-commerce cart (again basically hand coded). I will not name the site for obvious reasons. 3 - Business is good. We're upgrading to a new CMS. (hooray!) In doing so we are implementing categories and faceted search (with plans to try to keep the site to under 100 new "pages" using a combination of rel canonical and noindex. I will also not name the CMS for obvious reasons. In simple terms, as the site is built out and launched in the next 60 - 90 days, and assume we have 500 products and 100 categories, that yields at least 50,000 pages - and with other aspects of the faceted search, it could create easily 10X that many pages. 4 - in ScreamingFrog tests of the DEV site, it is quite evident that there are many tens of thousands of unique urls that are basically the textbook illustration of a duplicate content nightmare. ScreamingFrog has also been known to crash while spidering, and we've discovered thousands of URLS of live sites using the same CMS. There is no question that spiders are somehow triggering some sort of infinite page generation - and we can see that both on our DEV site as well as out in the wild (in Google's Supplemental Index). 5 - Since there is no "duplicate content penalty" and there never was - are there other risks here that are caused by infinite page generation?? Like burning up a theoretical "crawl budget" or having the bots miss pages or other negative consequences? 6 - Is it also possible that bumping a site that ranks well for 100 pages up to 10,000 pages or more might very well have a linkuice penalty as a result of all this (honest but inadvertent) duplicate content? In otherwords, is inbound linkjuice and ranking power essentially divided by the number of pages on a site? Sure, it may be some what mediated by internal page linkjuice, but what's are the actual big-dog issues here? So has SEL's "duplicate content myth" truly been myth-busted in this particular situation? ??? Thanks a million! 200.gif#12
Algorithm Updates | | seo_plus0 -
Google AMP (accelerated mobile pages), can it be used for non-Google news and Ecommerce Websites?
Mozzers, I've been doing a lot of research on Google's new Accelerated Mobile Pages (AMP) https://moz.com/blog/accelerated-mobile-pages-whiteboard-friday. From what I'm seeing, these AMP version websites are only for Google News-worthy websites such as New York Times, Cosmopolitan, and the BuzzFeeds of the world. But what about Ecommerce websites like Ebay or Amazon? Will AMP versions of "scotch tape" via OfficeDepot work in the SERP's on non-Google News cards?
Algorithm Updates | | Shawn1240 -
Anyone Notice Google's Latest Change Seems to Favor Google Books?
I've noticed a change in the search results lately. As I search around I notice a lot of results from books.google.com Seems a little (ok a lot) self serving... JMHO
Algorithm Updates | | get4it0 -
Do panda/penguin algorithm updates hit websites or just webpages ?
If I have a website that been affected by the panda/penguin update, do bad links affect the entire site or just the page the bad link(s) are linked to? If it is the latter and penguin/panda actually affect webpages, not websites (as is the common reference/conception), then wouldn't simply creating a new URL, targeting this new URL, shifting meta-tags and restarting link-building efforts again (this time using the right quality strategies) be a really common-sense approach instead of the tediousness of the disavow approach that so many go down?
Algorithm Updates | | Gavo0 -
Is it better to build a large site that covers many verticals or many sites dedicated to each vertical
Just wondering from an seo perspective is it better to build a large site that covers many verticals or build out many sites one for each vertical?
Algorithm Updates | | tlhseo0 -
Website moving up and down SERPs alongside others in 'blocks'.
I have noticed that since the so-called 'Panda' updates my website has been moving up and down the Google SERPs in a kind of 'block' alongside other unrelated websites for certain keyword phrases. Whenever there is upwards or downwards movement it happens in tandem with the other websites in those blocks and it is very frustrating. Why is this and has anybody experienced anything similar? The website - http://bit.ly/jIFHpm The search engine - Google, US The keyword phrase - First phrase of website meta title Sorry for being so cryptic I just don't like openly giving out certain information - think it's a bad hangover from the Google Webmaster help forums where everything you post is indexed for Joe nobody to read at his leisure. If anybody would like to mention anything else related to any on or off-page factors on the website then your time would be much appreciated. One thing I am a bit concerned about, for example, is the repition of 'monitors' on the 'monitor shop' dropdown on the top navigation menu and also the sidebar. This would put a localised high density of the keyword in these navigation areas and I am slightly concerned about that. I have no malicious intent and it is appropriate for the user but perhaps the manufacturer names alone would suffice? Thanks in advance.
Algorithm Updates | | teebus0