New Penguin
-
I just read that a new Penguin might be coming up.
My question is :
Can you rank if you have good content but bad links ?
In other words does the content quality take over the link quality or will google penalize you for the quality of your links even though your content is great and deserves to rank ?
Thank you,
-
Thank you for both of your answers. So from my understanding no need to worry if you have a few bad links, google will ignore those and better work on attracting good links than trying to remove those bad links, correct ?
-
In my experience, links take precedence over content. Mediocre content on a high domain authority site is going to outrank excellent content on a site with no links or poor links.
This is a completely separate issue than Penguin, which is an algorithm that mainly penalizes sites that are actively trying to manipulate rankings with poor links.
-
Hi,
First off it is my understanding that Penguin is operating in real time now - so it is part of the algorithm and as such it will be dealing with spammy links on an ongoing basis. Furthermore, the latest release of Penguin will devalue spammy links and not punish whole sites. So having a bunch of low value spam links is like having no links at all. This is worth reading: https://www.searchenginejournal.com/google-algorithm-history/penguin-update/
Regarding content over links, good content is always required to rank by search engines and your website users. But in a competitive market good content will also need some quality links to be able to do well.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Should I create new content or outreach for links for a specific KW?
A few keywords my company would like to go after are: Mobile homes for sale Manufactured homes Mobile Home Dealers. The question is should we create unique content around these keywords then market it heavily in hopes to rank that new individual page / post OR should we just be doing outreach for back links and anchored text to link to our primary domain that is already much stronger with a 38 DA? Thoughts?
Link Building | | Cfarcher0 -
Would you consider these domains spammy or at risk for penguin penalty?
I'm doing a bit of competitor backlink auditing and am curious how you view these domains? I also am doing this for others as a comparison and growing reference maybe of domains that they can crosscheck with their own backlink profile and make sure these aren't on there, in preparation for penguin algo release to core. Either chime in with known domains to be spam, and I will create a live list based on answers here. Domain Domain Rating directoryworld.net 64
Link Building | | Deacyde
prlog.ru 60
torchbrowser.com 60
jzip.com 58
localbiznetwork.com 58
gimpsy.com 54
pageonepower.com 52
nashvillelife.com 49
2thetopdesign.com 49
seocounsel.com 48
healthywealthyaffiliate.com 48
hollinslegal.com 48 On a working Disavow list either in root domain or extended url form seocourt.com
wldirectory.com
onpaco.com
lostdirectory.com
ligginit.comligginit.com
alivedir.net
tiptopdirectory.com
onemilliondirectory.com
submittolinkdirectory.com I've read that sitewide footer links even from parent company sites will only count as one, regardless of how many links they have, I was wondering if that was true as well?0 -
Starting a new site's link campaign... how to approach it?
Over the last few years I have been building content in my niche that I believe rivals some of the best content out there and deserves some attention. Although I have a plan to produce alot more content which I believe will take the quality and quantity of my content into a position among the top 5 or top 10 sites in my niche in the next 1-2 years, I decided that making that massive investment in content production irrespective of a consistent marketing plan is a recipe for failure because I need the positive feedback loop from site visitors to begin now, not in 2 years. Right now I'm in a position where I'm producing content that I think is better than alot of what's out there, and it's just not ranking the way I believe it should. I think I need to do a legitimate link building campaign to establish the website a little more firmly and put it on more level ground with some of its competitors. In Majestic SEO's "fresh index", most of my site's immediate competition have no more than 500 new domains in their links, though the biggest one has some 2,000. How can any link building effort I might take on possibly compare to links of this scale? Is there some "rule of thumb" for how many quality links I should aim for to get on square ground with some of the competitors on the lowest rungs? And if I try to build that many links at once, do I risk sending signals of untrustworthiness? (Assume I'm not going to be looking for any shoddy links, and in general will aim to follow Google guidelines.)
Link Building | | guitarsites0 -
HELP! New Link Building
Any recommendations on where to start with link building for an automotive dealer site? Our ultimate goal is to drive traffic to the inventory pages and increase lead submissions. Should we build links to new and used inventory? Also, any recommendations regarding anchor text would be extremely helpful! Thanks in advance!
Link Building | | AMSI0 -
Best five links to get first for a new website
I wondered if people had a list of the top five or ten links you should build for a new website in order to add some sense of authority. For example should a new website start with key social media websites such as Twitter, Google+ and Linkedin ? Or top level directories such as BOTW and DMOZ? Should they local for niche website directories in their location or vertical? If you had to choose five links - free or paid which would they be?
Link Building | | highwayfive1 -
Did Google Panda and Penguins have any effect on Outbound Links?
I am just a beginner in SEO. But has any of the changes recently implemented by google affected out bound links? Meaning if a website now has a good number of outbound links to strong websites and pages could that Translate to better rankings?
Link Building | | sherohass0 -
Article Marketing and Penguin
Can sites like Ezine.com and Articlebase.com still be used to create good links? I have heard since Penguin, that article submission sites like those don't work anymore for link building. I have a client who can't put new content on his site and will rely on link building, what is the best way to go about it?? Thanks.
Link Building | | ClickIt0 -
How long does it take to get the juice from a new inbound link?
Hi guys, I have just recived some new inbound links; in your opinion how long does it take to see some benefits in term of rankings? And when i will able to see them in the inbound links checker report? Thanks Guido
Link Building | | guidoboem0