Do Product Ratings or Reviews Improve Google Rankings?
-
The is a lot of info on the web about how business reviews/ratings improve local search result rankings. However do product ratings or reviews improve PDP/PLP/Homepage (not local) rankings?
-
Although I have seen no evidence or documentation that local GMB listing reviews have any impact on non-localized search results for a brand's non-local homepage.
However, the picking apart of each little ranking algorithm factor is short-sighted. These things do not work in a vacuum. I have a client with a single location who does mostly eCommerce. But they allow people to come into the warehouse and buy directly if they happen to be in the area. This means we can get a GMB listing, and reviews for the location. I fully support this strategy, even if it doesn't help the homepage rank better.
-
It's more of a user-friendly snippet then it does anything to your (local) SEO.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Should I publish Amazon reviews on my own site/products? Do I need to worry about duplicate content or anything else?
I'm redesigning my site expected launch early January. I'll be selling some products that are currently are only available on Amazon; and those listings have thousands of very positive reviews. I'm seeing apps that are available that will sync reviews from my Amazon seller account listings to my products on-site. I'd love to start my site off with the great validation these reviews are sure to provide customers, but I wonder how concerned I need to be about duplicate content or any other cons.
Reviews and Ratings | | VaporApparel1 -
Google My Business right had side block disapeared for a brand search
Hi Just redeveloped my site and went live end of April Since then whenever i do a branded search the GMB 'pack' has always shown on the right hand side whenever i do a branded search but it has disapeared as of the last couple of days. Any ideas why this can happen ? and is it anything to worry about or just a google 'glitch' that should right itself soon? If not any ideas how to fix ? (accounts and website all properly linked) etc When i go to GMB dashboard and click 'View on Search' it does show up as it should, but not when i go to do a google search for the brand name !? All Best Dan
Reviews and Ratings | | Dan-Lawrence1 -
What is the problem with my site? Rankings are going down, not sure why.
Rankings for almost all the keywords are not improving and going down, not sure why. Can anyone please suggest me what's wrong with my site and what can i do to improve the overall performance of the site.I would really appreciate your help.
Reviews and Ratings | | Mr.Suren0 -
Bug In Google System. Google Says Is Not Bug.
Hello Moz fellowship. Ive been learning and following SEO and local optimization for many years. MOZ has been a SEO playbook and bible for me. Im running into a transparency issue with Google and need some help please. I sent Google GMB this email:Hello GMB "Hello GMB There is a bug in your system that revises a previously posted review date to a become a new current post date. The bug occurs when someone updates a previously posted review with new pictures or deletes and updates new pictures. When the deletion occurs and new pictures are uploaded, the old review becomes the new date of the picture updates. This bug allows an old review to become a new review. I can send screen shots and can explain how I found this out if Google would like. Basically it doesn't show a true representation of the time line of posted reviews. Thank you"Google GMB support on the phone says it is not a bug. The problem is that its show non-factual and untruthful timeline information to potential consumers because of the original review date changes. The rep says that example: a reviewer from 3 years ago original review could show up as the most recent review with the most recent date. The main problem is, any consumer shopping and doing research would misinterpret this as being the newest review when it was not. On GMB dashboard the date gets revised to show the latest date. There is no notation that the review is old or that there has been a modification to the original review. So where is the transparency on Google's side to show the customer the actual real date of the review? This problem opens up a can of worms for millennials trying to make it happen and for business owners that are trying their best to become better at their service, etc. Especially when you want the newest review and not something from years ago or months ago or dealing with a potential harassing customer who knows the bug exist and will take advantage of the flaw and constantly update his review so it shows as being the 1st all the time. How does the online customer know this is happening?thank you.
Reviews and Ratings | | Carwrapsolutions0 -
How can I filter reviews that use profanity while using schema markup?
Google released new guidelines last year governing how schema markup is to be deployed on a website. One of those guidelines states that reviews on your site must not be filtered or altered to receive the benefit of schema markup. After my client was slapped on the wrist by Google for ignoring their Webmaster guidelines (and our advice ahem) they removed all filtering from the websites. However, being a family friendly company it is a requirement that no profanity be displayed on the website. Google's guidelines are not entirely clear about what to do. They state: "Profanity and vulgar language are discouraged. Reviews should be appropriate for a broad and diverse audience. Consequently, reviews containing vulgar or profane language may be ineligible for use." and... "Critic reviews must allow for customers to express both positive and negative sentiments. They may not be vetted by the business or restricted by the content provider based on the positive/negative sentiment of the review before submission to Google." The issue is that we need to vet the reviews to remove profanity, yet that may be triggering for Google. Any thoughts?
Reviews and Ratings | | brettmandoes
Source: https://developers.google.com/search/docs/data-types/reviews1 -
Adding Google Reviews to Testimonials Page
Can anyone verify if it is allowable to add Google reviews to your testimonials page? I know you can't use schema on these reviews. If it is allowable, should these be images so that they don't get indexed and flag duplicate content? Thank you in advance for your help. Rita
Reviews and Ratings | | AAEPA20110 -
Schema Markup for email with review action for Google places listing - Auto segment.
Hi Guys I have been trying to integrate schema markup with review action into car purchase emails to drive additional reviews for dealership google places listings. I have used the below mark-up but im struggling to get the review action when defining itemtype as AutoDealer. When changing itemtype to FoodEstablishment the review action works perfectly. Has anyone got any suggestions why this may be or have any experience using the review action within emails for google places or itemtype other than FoodEstablishment. I have read the great Moz post on this here but im still struggling. Thanks in advance for any help! See mark-up below... http://schema.org/EmailMessage">http://schema.org/ReviewAction">http://schema.org/Review">https://schema.org/AutoDealer">https://schema.org/Rating">http://schema.org/HttpActionHandler">http://schema.org/Property">http://schema.org/Property"> http://schema.org/HttpRequestMethod/POST"/>
Reviews and Ratings | | MBASydney0 -
Do schema review numbers have to be manually updated?
Hi! I've had success with review schema rendering in SERPs but have had to manually code the numbers and update those numbers as more reviews come in (which is a bit time-consuming). Is there a way to use auto-generated numbers that will still render schema or do those numbers have to be manually added? I've looked at the schema for sites like IMDB, and their schema numbers seem to be manually added, which seems like a huge lift. Advice/input is appreciated!
Reviews and Ratings | | 199580