Is there any SEO benefit for links shared in Facebook feeds or wall posts?
-
Is there any SEO benefit for links shared in Facebook feeds or wall posts?
-
the question on what scale it has to be done....
-
"Any SEO benefit"? Yes. Enough to make it a top priority in the grander scheme of a comprehensive SEO campaign? No.
-
I would treat social links with a fair amount of caution and avoid getting caught up in the hype. While there have been a lot of great tests that clearly show some type of pattern - none of them have been scientific. Google mentioned that they look at social signals (but quite possibly, for the most part, on /realtime search) and Bing did openly admit they take them into account for web rankings. However the extent is not clear.
My advice is to embrace social media platforms for what they are and what they can achieve outside of SEO. In other words, stick to traditional link building strategies for the most part. However I would also advise to keep a very keen eye on social signal development.
My personal opinion is that there are holes in a lot of the signals Google use already. Why create thousands more by adopting social signals into the algo?
Despite my abundant skepticism, I'm sure that social signals will become very influential in the not too distant future.
-
If you can get links from Facebook Fan pages and Businesses then they are easily indexable and will show up in G Webmaster Tools
-
Yes, as Google itself (and Bing) told to Danny Sullivan in an interview that I strongly suggest you to read: http://searchengineland.com/what-social-signals-do-google-bing-really-count-55389
-
Yes, in fact I have heard the new "caffeine" algorithm google uses favors social network links. Even if the link is no-followed, the link juice will still flow.
-
In my experience it really depends on the user is sharing the information and their Facebook privacy settings. If the user has everything open to the world, then it stands to reason that a Google bot will see these as well. Google has stated that Facebook and other social media sites have been given more weight to their organic rankings, but it is hard to say how much. Either way, I strongly suspect that this trend will continue.
ALSO, Google does rank the influence of the user sharing the post. If a user has a lot of 'trust' then that share will be worth a lot more than say a new Facebook user. Something to keep in mind.
-
Yes, actualy SEOmoz has several blogs on this.
http://www.seomoz.org/blog/how-do-tweets-influence-search-rankings-an-experiment-for-a-cause
http://www.seomoz.org/blog/google-bing-confirm-twitter-facebook-influence-seo
There are others, so search on SEOmoz
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Anyone Care to Share Some SEO Tricks for Competitive Industries?
[Insert word "hack" if you prefer that, but it's so overused that I'm using "trick" instead] I've been doing SEO for ten years, and I'm pretty good at covering my bases. For the client I'm seeking help with, here's what we're doing: strong and regular onsite keyword optimized content (both long tail and competitive keyphrases), good local SEO, high-quality guest posting on relevant local news sites and blogs, heavy community involvement and support, scholarships and sponsorships, lots of videos, all the social media, tons of competitive research and link building, ongoing website architecture analysis and tweaking, a systematized process for getting reviews, onsite chat, Google Search Ads, etc. This client has been around for years in a very competitive industry in a medium-sized American city. We do alright in the local pack for certain search terms, but overall his rankings are not good. For anyone who works in a super competitive industry, do you have any tricks you'd be willing to share? I don't want to steal your secrets, but I could use some advice. Thank you!
Intermediate & Advanced SEO | | newwhy1 -
If I use links intag instead of "ahref" tag can Google read links inside div tag?
Hi All, Need a suggestion on it. For buttons, I am using links in tag instead of "ahref". Do you know that can Google read links inside "div" tag? Does it pass rank juice? It will be great if you can provide any reference if possible.
Intermediate & Advanced SEO | | pujan.bikroy0 -
Republishing posts
Hi to all, If we delete a post from a blog then rewrite it with more content will google consider it duplicate content or should we add 301 redirect?
Intermediate & Advanced SEO | | WalterHalicki2 -
SEO question
Hi there! I'm the SEO manager for 5 Star Loans. I have 2 city pages running. We are running our business in 2 locations: Berkeley, CA & San Jose, CA. For those offices we've created 2 google listings with separate gmail accounts. Berkeley (http://5starloans.com/berkeley/) ranks well in Berkeley in Gmaps and it shows on first page in organic results. However the second city page San Jose (http://5starloans.com/san-jose/) doesn't show in the Gmaps local pack results and also doesn't rank well in organic results. Both of them have authentic backlinks and reviews. It has been a year already and it's high time we knew the problem 🙂 any comment would be helpful. thanks a lot
Intermediate & Advanced SEO | | moonalev0 -
Do links to a domain that re-directs to my domain pass link equity?
Hi guys. We've recently taken control of a third-party site and we're going to set up a domain re-direct so any traffic comes to our site. With any existing links that the third-party site has, will these pass link equity to our main site through the redirect? Thanks, Paul
Intermediate & Advanced SEO | | kevinliao0 -
Does Google WMT download links button give me all the links they count
Hi Different people are telling me different things I think if I download "all links" using the button in WMT to excel, I am seeing all the links Google is 'counting' when evaluating my site. is that right?
Intermediate & Advanced SEO | | usedcarexpert0 -
1 hr of SEO vs Paid Link
Can me paying an SEO firm $250 for one hour of work benefit me more than buying a lifetime link on Best of the Web for $249? ( Firm said I had to buy a min of 8 hrs though) The firm strongly suggested that I not purchase a paid link. (All my major competitors have paid the $249) Boodreaux
Intermediate & Advanced SEO | | Boodreaux0 -
What is your onsite linking strategy?
So there are a few different routes to take when you're SEOing your site. My quest is to determine which is the best way to approach this. Let's use a real life example of a product. It's project management software, online collaboration software, employee scheduling tool, business process streamlining tool, client management tool and task/to do manager. It works for virtually any industry. I've created my keyword document and it's HUGE. I've created my wireframe with related keyphrases in buckets. Each one of the example keyphrases listed above have slight variations then a whole list of long tails. I have a few options as I see it: Create site sections within the main site that focus on each (This can make the site look slightly sloppy and categories would have to be masked so it doesn't appear spammy) Create a page in the blog relevant to each keyphrase and link all subsequent blog posts within that keyphrase family directly to that blog post (This seems like my best option) and have cta's or conversion mechanisms on this page Link all keyphrases to the home page (Seems like a terrible idea) Not sure if I answered my own question here, but I'd love to hear what everyone else thinks. What are your thoughts?
Intermediate & Advanced SEO | | cmdsonline0