Skip to content
    Moz logo Menu open Menu close
    • Products
      • Moz Pro
      • Moz Pro Home
      • Moz Local
      • Moz Local Home
      • STAT
      • Moz API
      • Moz API Home
      • Compare SEO Products
      • Moz Data
    • Free SEO Tools
      • Domain Analysis
      • Keyword Explorer
      • Link Explorer
      • Competitive Research
      • MozBar
      • More Free SEO Tools
    • Learn SEO
      • Beginner's Guide to SEO
      • SEO Learning Center
      • Moz Academy
      • MozCon
      • Webinars, Whitepapers, & Guides
    • Blog
    • Why Moz
      • Digital Marketers
      • Agency Solutions
      • Enterprise Solutions
      • Small Business Solutions
      • The Moz Story
      • New Releases
    • Log in
    • Log out
    • Products
      • Moz Pro

        Your all-in-one suite of SEO essentials.

      • Moz Local

        Raise your local SEO visibility with complete local SEO management.

      • STAT

        SERP tracking and analytics for enterprise SEO experts.

      • Moz API

        Power your SEO with our index of over 44 trillion links.

      • Compare SEO Products

        See which Moz SEO solution best meets your business needs.

      • Moz Data

        Power your SEO strategy & AI models with custom data solutions.

      Track AI Overviews in Keyword Research
      Moz Pro

      Track AI Overviews in Keyword Research

      Try it free!
    • Free SEO Tools
      • Domain Analysis

        Get top competitive SEO metrics like DA, top pages and more.

      • Keyword Explorer

        Find traffic-driving keywords with our 1.25 billion+ keyword index.

      • Link Explorer

        Explore over 40 trillion links for powerful backlink data.

      • Competitive Research

        Uncover valuable insights on your organic search competitors.

      • MozBar

        See top SEO metrics for free as you browse the web.

      • More Free SEO Tools

        Explore all the free SEO tools Moz has to offer.

      NEW Keyword Suggestions by Topic
      Moz Pro

      NEW Keyword Suggestions by Topic

      Learn more
    • Learn SEO
      • Beginner's Guide to SEO

        The #1 most popular introduction to SEO, trusted by millions.

      • SEO Learning Center

        Broaden your knowledge with SEO resources for all skill levels.

      • On-Demand Webinars

        Learn modern SEO best practices from industry experts.

      • How-To Guides

        Step-by-step guides to search success from the authority on SEO.

      • Moz Academy

        Upskill and get certified with on-demand courses & certifications.

      • MozCon

        Save on Early Bird tickets and join us in London or New York City

      Unlock flexible pricing & new endpoints
      Moz API

      Unlock flexible pricing & new endpoints

      Find your plan
    • Blog
    • Why Moz
      • Digital Marketers

        Simplify SEO tasks to save time and grow your traffic.

      • Small Business Solutions

        Uncover insights to make smarter marketing decisions in less time.

      • Agency Solutions

        Earn & keep valuable clients with unparalleled data & insights.

      • Enterprise Solutions

        Gain a competitive edge in the ever-changing world of search.

      • The Moz Story

        Moz was the first & remains the most trusted SEO company.

      • New Releases

        Get the scoop on the latest and greatest from Moz.

      Surface actionable competitive intel
      New Feature

      Surface actionable competitive intel

      Learn More
    • Log in
      • Moz Pro
      • Moz Local
      • Moz Local Dashboard
      • Moz API
      • Moz API Dashboard
      • Moz Academy
    • Avatar
      • Moz Home
      • Notifications
      • Account & Billing
      • Manage Users
      • Community Profile
      • My Q&A
      • My Videos
      • Log Out

    The Moz Q&A Forum

    • Forum
    • Questions
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. Home
    2. SEO Tactics
    3. Intermediate & Advanced SEO
    4. Why SEOmoz says to keep title tag not more than 65 character?

    Moz Q&A is closed.

    After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

    Why SEOmoz says to keep title tag not more than 65 character?

    Intermediate & Advanced SEO
    6
    6
    7278
    Loading More Posts
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with question management privileges can see it.
    • ShashankGupta
      ShashankGupta last edited by

      Why SEOmoz says to keep title tag not more than 65 characters?

      I have this question that what is the disadvantage if my meta title is 150 character? Why everyone focus in keeping it short ?

      If i put all my important keywords in starting of title tag say in first 65 characters and keep the title 100-150 character how can it hurt my website? Google will consider 65 character, right but it won’t penalize me for having 110 character then please explain Why we focus so much… 🙂

      I know i used too many why 🙂 just to tell i am nt a lawyer 😉 just trying to act like one 🙂 , just kidding.

      1 Reply Last reply Reply Quote 0
      • joshfialkoff-77863
        joshfialkoff-77863 last edited by

        I have heard that Google does indeed use characters after the 65 character display limit in its ranking algorithms. Is this true and does it therefore make sense to have title tags longer than 65 characters, so long as the first 65 characters (or 60 in many cases) are a complete thought on their own?

        Here is a page describing this strategy:

        http://www.seologic.com/faq/title-tags.php#limits

        1 Reply Last reply Reply Quote 1
        • eyepaq
          eyepaq last edited by

          The Title tag will help you rank but it's also very important for direct users as with a "spamy" look with a very long staffed title tag user will / can wander.

          Related with the SEO factor, with many words within the title tag the keyword power will be diluted.

          Personally I keep everything as short as possible but in some cases when the title is dynamic (post name or whatever) if it looks right then you can let it slide (see thetitle of this page - is 70+ but it looks right.. right ? :))

          I am curious about what other people feel about this ...

          1 Reply Last reply Reply Quote 0
          • Jeepster
            Jeepster last edited by

            I'm no expert but my tuppeny's worth:

            Re: the meta "description" tag, it's because if it's ridiculously long it gets truncated on a Google Serps page with ellipsis (...) There is one school of thought that actually favours this on the grounds that it supposedly encourages "curiousity value" click through, eg "This website shows you how to make $1million just by...[ABRUPT STOP]

            Re: Title tag, a similar argument applies, although (& I stand to be corrected) the rule of thumb is anything over about 80 chars begins to look spammy, as does repeating any one word in the title tag more than twice.

            1 Reply Last reply Reply Quote 0
            • StalkerB
              StalkerB last edited by

              Simple, Google will only display 65 characters in the SERPs pages and you need to craft your titles for the maximum benefit which includes getting click throughs.

              Also If you have 100 - 150 characters then each word is diluted in strength (to a degree) and if it needs to be that long then your page isn't as focused as it could be, you may be better off with 2 pages targeting different aspects of the keywords.

              Keywords at the beginning of a title tag are currently thought to be useful - http://www.seomoz.org/article/search-ranking-factors#ranking-factors

              However correlation data shows keywords in title may actually have a negative correlation to ranking - http://www.seomoz.org/blog/google-vs-bing-correlation-analysis-of-ranking-elements - (On Page Keyword Usage section)

              You won't really be penalized for it, but it's certainly not best practise.

              1 Reply Last reply Reply Quote 1
              • krissy-cca
                krissy-cca last edited by

                Shashank,

                Google and most other search engines only display a max of between 65/70 characters in the SERP. You've got that much space to get your keyword in there and maybe a call to action (although you can further target this in your description where you get a max of 155 charcters before the cut off).

                You've also got to ask yourself if you put a 150 character title tag how it will benefit your site, if at all 🙂

                Also, don't forget that the title/description are used to improve CTR too (and not just for rankings) so having a spammy looking Title with 3 keywords put in the displayed character length with no consideration for human readability will have a negative affect on your CTR.

                1 Reply Last reply Reply Quote 0
                • 1 / 1
                • First post
                  Last post

                Got a burning SEO question?

                Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


                Start my free trial


                Browse Questions

                Explore more categories

                • Moz Tools

                  Chat with the community about the Moz tools.

                • SEO Tactics

                  Discuss the SEO process with fellow marketers

                • Community

                  Discuss industry events, jobs, and news!

                • Digital Marketing

                  Chat about tactics outside of SEO

                • Research & Trends

                  Dive into research and trends in the search industry.

                • Support

                  Connect on product support and feature requests.

                • See all categories

                Related Questions

                • Wizkids964

                  Company Name in Home Page Title? If and Where?

                  My guess is you want to do the  {title} | {company name} format as I would suspect Google gives slightly more weight to the words at the beginning of the title?   (This is assuming your company name isn't a generic word or you are specifically trying to rank your home page for your company name when it isn't ranking well already) But what about cases where you have like 5 or 6 keywords that are really important and used in the title gives you like 50 characters and your company name pushed it up to like 65 increasing the chance Google will use some other source to list the name of your home page in the search results? Obviously one can experiment, but wondering what the general consensus is - long keyword title, or longer title with company name?  The company name can be included in the meta description and the domain name of the url displayed also gives the indication to the company.  But maybe the algo "respects" long itles that have company name more than ones without as then it looks more like a keyword stuffing title?  So many factors to consider.  Yes - on page SEO isn't just about the title, but for this thread I'm just talking home page title.

                  Intermediate & Advanced SEO | | Wizkids964
                  1
                • eddys_kap

                  Why is our noindex tag not working?

                  Hi, I have the following page where we've implemented a no index tag. But when we run this page in screaming frog or this tool here to verify the noidex is present and functioning, it shows that it's not. But if you view the source of the page, the code is present in the head tag. And unfortunately we've seen instances where Google is indexing pages we've noindexed. Any thoughts on the example above or why this is happening in Google? Eddy

                  Intermediate & Advanced SEO | | eddys_kap
                  0
                • Rahim119

                  Competitor Title, can I use the same???

                  there are some pages, my competitor is ranking well and also, we have done page optimization it is 100% for page title keywords as im going to use the same title of the competitor? Will this affect me? Pls suggest wht should I do..

                  Intermediate & Advanced SEO | | Rahim119
                  0
                • teconsite

                  Best Practices for Homepage Title Tag

                  Hi, I would like to know if there is any update about the best practices for the homepage title tag. I mean, a couple of years ago, it was still working placing main keywords in the homepage title tag. But since the last google SERP update, the number of characters that are being shown were reduced, and now we try to work with 55 and 56 characters. That has reduced our capacity of including many keywords on the title tag. Besides, search engines are smarter now to choose the correct inner page to show in SERP. But I am wondering if the Homepage Title should have a branded orientation or should include main keywords, cause it is still working that strategy. I would appreciatte any update in this issue. Thank you!

                  Intermediate & Advanced SEO | | teconsite
                  0
                • WMCA

                  Canonical tag + HREFLANG vs NOINDEX: Redundant?

                  Hi, We launched our new site back in Sept 2013 and to control indexation and traffic, etc we only allowed the search engines to index single dimension pages such as just category, brand or collection but never both like category + brand, brand + collection or collection + catergory We are now opening indexing to double faceted page like category + brand and the new tag structure would be: For any other facet we're including a "noindex, follow" meta tag. 1. My question is if we're including a "noindex, follow" tag to select pages do we need to include a canonical or hreflang tag afterall? Should we include it either way for when we want to remove the "noindex"? 2. Is the x-default redundant? Thanks for any input. Cheers WMCA

                  Intermediate & Advanced SEO | | WMCA
                  0
                • adhunna

                  Duplicate Titles caused by multiple variations of same URL

                  Hi. Can you please advise how I can overcome this issue. Moz.com crawle is indicating I have 100's of Duplicate Title tag errors. However this is caused because many URL's have been indexed multiple times in Google. For example. www.abc.com
                  www.abc.com/?b=123 www.abc.com/ www.abc.com/?b=654 www.abc.com/?b=875 www.abc.com/index.html What can I do to stop this issue being reported as duplictae Titles, as well as content? I was thinking maybe I can use Robots.txt to block various query string parameters. I'm Open to ideas and examples.

                  Intermediate & Advanced SEO | | adhunna
                  0
                • mindflash

                  How Many Characters in an H1?

                  Hi, How long can the text within an H1 tag area be? Should it ideally be 1-2 words or can it be a full sentence? Or more?

                  Intermediate & Advanced SEO | | mindflash
                  0
                • mhans

                  Any penalty for having rel=canonical tags on every page?

                  For some reason every webpage of our website (www.nathosp.com)  has a rel=canonical tag. I'm not sure why the previous SEO manager did this, but we don't have any duplicate content that would require a canonical tag. Should I remove these tags? And if so, what's the advantage - or disadvantage of leaving them in place? Thank you in advance for your help. -Josh Fulfer

                  Intermediate & Advanced SEO | | mhans
                  1

                Get started with Moz Pro!

                Unlock the power of advanced SEO tools and data-driven insights.

                Start my free trial
                Products
                • Moz Pro
                • Moz Local
                • Moz API
                • Moz Data
                • STAT
                • Product Updates
                Moz Solutions
                • SMB Solutions
                • Agency Solutions
                • Enterprise Solutions
                • Digital Marketers
                Free SEO Tools
                • Domain Authority Checker
                • Link Explorer
                • Keyword Explorer
                • Competitive Research
                • Brand Authority Checker
                • Local Citation Checker
                • MozBar Extension
                • MozCast
                Resources
                • Blog
                • SEO Learning Center
                • Help Hub
                • Beginner's Guide to SEO
                • How-to Guides
                • Moz Academy
                • API Docs
                About Moz
                • About
                • Team
                • Careers
                • Contact
                Why Moz
                • Case Studies
                • Testimonials
                Get Involved
                • Become an Affiliate
                • MozCon
                • Webinars
                • Practical Marketer Series
                • MozPod
                Connect with us

                Contact the Help team

                Join our newsletter
                Moz logo
                © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
                • Accessibility
                • Terms of Use
                • Privacy

                Looks like your connection to Moz was lost, please wait while we try to reconnect.