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YouTube Optimisation
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Hey guys, what are in your opinion top ranking factors for YouTube optimisation?
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Thank you for your great answer.
- topic:timeago_earlier,6 months
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What about posting a video as a response to popular video? What are the pros and cons? Thanks
- topic:timeago_earlier,13 days
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Thanks for your valuable input.
If you are to sort the factors - I guess titles would be at the top of your list, what would follow?
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Do feel the being more consistent is a ranking factor or just a reliable way to get views which helps your rankings?
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I have a ton of experience with YouTube and own a very popular channel. The title tags are of course key. Without your keywords in there you'll be hard pressed to rank. Most of your views are going to come from related videos within YouTube, not from Google search.
Other big key factors are going to be your subscribers to your channel, views on your videos, comments on those videos and number of likes/dislikes on those videos.
The more consistent you are with releasing your videos the better. We release 2-5 per week. People know we are consistent and they check back often. We interact with our community, mention them sometimes in our videos.
Of course, quality videos will create many of these things naturally for you. But I'd say the quantity of videos you have are the most important. As I said the bulk (50%) of your views will come from the related videos sections. So the more videos you have to show up in these areas, the more views you'll get. Entice people to subscribe to your channel. Sometimes we do giveaways. Ask questions in your videos and ask people to answer them in your comments.
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I can't help but agree with Lisa, YouTube video optimisation also follows backlinks. The more websites that display your video the more hits you’re going to get and YouTube will class your video as being more relevant. The king of YouTube optimisation is making useful, informative and valuable videos and the traffic will come. I occasionally use videos for a small injection of traffic in times of a promotion.
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I've experimented around with this quite a bit - below are some of my conclusions.
Title tags and descriptions are quite important. Use the "auto complete" suggestions to help assist with your keyword phrases and descriptions. Use all of the "characters" allowed. For example, you are allowed 5,000 characters for the description - use it!
Obviously, creating good quality videos with useful or entertaining information is critical. Even if you get your video to show up on the first page, people will still need to be compelled to watch it. Keep it short!
Give YouTube context in which your video should be viewed. If your video is about learning how to play the piano. Subscribe, like comment on other relevant videos. Doing so gives YouTube added insight about your video. Be active and authentic.
Good luck!
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