Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
How do shortened links show up in Google Analytics?
-
Hey, How do shortened links show up in GA? So if I tweet about something and use bitly, does twitter get the referral? I am thinking not. I have never seen bitly show up as a referrer, but we gets lots of clicks from those links. Hmmmm. Anyone?
E
-
Campaign tagging is always the failsafe method to essentially 'hardcode' the campaign attribution into your links. If the link is shared using some widget you have on your site and you have control over the code, just have these share links use campaign tagged URLs.
If somebody visits one of your page and just decides to copy and paste the URL from their browser address bar, then you'll get some directs or misc. web-based referrers. Not too many ways to combat that. You can create some JavaScript that 'could' catch some of the web-based referrers and force some campaign attribution, but it won't catch the non-browser based clicks so it's not a perfect solution anyway.
-
Next question.
-- Person shares a link from our site. Someone else sees it in their feed in tweedeck and clicks. That click through is recorded as a direct.
Anyway to combat that issue?
-
Well, we have not done a comprehensive job of using tracking parameters, so I am assuming that's part of the slippage. Also, we have share links on millions of pages that our visitors use. So folks clicking through from tweetdeck and the like from those links would show up as directs.
-
-
Thanks. We do use parameters, so we're covered there, but we are seeing an increasing number of directs in sources, which I assume is from tweedeck, et al. Thanks for the clarification!
-
bit.ly and many other link shortener services will perform a 301 redirect to the destination page and will pass the referrer (if available). If somebody clicks your bit.ly link from their twitter feed on the twitter.com web site, then twitter.com/referrer will be the source/medium. But if somebody clicks a bit.ly link from a non-browser interface (i.e. desktop Tweetdeck or Outlook Express email) then no referrer info is passed in the headers, resulting in a 'direct/(none)' for the source/medium since GA couldn't identify a specific source.
As lhutt mentioned, you can use GA campaign tagging to specify campaign information. You can use Google's URL Builder to create campaign tagged URLs for GA:
http://www.google.com/support/analytics/bin/answer.py?answer=55578
-
I believe the source not bit.ly will show up as the referrer. IMHO, the best way to track shortened links back to your site is to use the Google Parameters. Not sure if bit.ly offers a way to do this easily (Hootsuite's shortner Owl.y does)
Even so, you can add the params yourself.
So if I tweet out about a blog post on my site, I'll put this kind of link into the shortner:
Then I am sure to be able to see my "campaign" info in a variety of ways inside of GA.
Hope that helps.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Google Analytics Question - Impressions & Queries Up, Sessions Down
I'm working with a client who, according to the Google Query report, impressions and sessions are up since we've started work with them about 6 months ago, but Google sessions are down. In moz, we're seeing a gradual, but steady increase in search visibility specifically with Google. Note: this is all organic. From when we started tracking queries, the first month we were tracking there were 43,581 impressions and 690 click throughs for the month. This past month there were 98,293 queries and 1015 clicks throughs for the month (granted not year over year data) - of these 1,015 clicks, 995 of them were from web. However, for those same time periods, sessions from Google are down over 30% - 1,750 vs. 1,189. I'm not sure how to interpret this. I realize that clicks and sessions are not a straightforward comparison, but I would think that if clicks were up according to the query report that sessions would also be up. Is it that some of these clicks are bouncing and therefore not being tracked as a session? Is there a potential issue with how data is being tracked?
Reporting & Analytics | | Corporate_Communications0 -
Is there a way to find out who the admin of a Google Analytics account is?
We have a client who has been searching high and low to gain access to the GA account that is tied to their website, but previous agencies keep stating they don't have access. Is there a way to find out who the admins are on a GA account with the tracking number so we can reach out to that person and ask them to admin the client?
Reporting & Analytics | | marketingmediamanagement0 -
How does switching to HTTPS effect Google Analytics?
We are looking at making our site HTTPS. We have been using the same Google Analytics account for years and I like having the historical data. All of our pages will be the same, we are just going to redirect from the http to https. Does anything need to be done with Google Analytics? What about other addons such as Optimizely, Crazy Egg, or Share this?
Reporting & Analytics | | EcommerceSite0 -
How can I use Google Analytics to detect users viewing my website on a TV?
I want to see in Google Analytics whether or not people are viewing my website on a TV, such as with a smart TV or other device connected to their TV. These are the only ways to do this that I have found so far: Operating system: Google TV, Nintendo Wii, Playstation 3, Xbox Browser: Nintendo Browser, Playstation 3 Are there other data points that I can reliably use to segment these users?
Reporting & Analytics | | RCF0 -
Google Analytics VS target="_blank" internal links: How much wrong is it?
I am working on an e-commerce website, and our CEO is sure that having target="_blank" in internal search result is boosting the conversion (not sure, but it's not an issue at the moment). The problem is that Google Analytics sees all URLs visited from search results as entrances/direct visits, hence the Booking Funnel Tracking does not work as it was supposed to. Is there any way to recover the tracking? Or we shall get the rid of target="_blank" attribute?
Reporting & Analytics | | apartmentGin0 -
Google Analytics and DNS change
Our new alumni application is going be tested at domain uva.imodules.com . We are going to collect traffic data with a Google analytics account number UA-884652-XX. So going to uva.imodules.com/myPage.html would send its data to Google Analytics with that account number. Then when it is ready for production we are going to just change the domain name of the application and switch the DNS over to dardencommunity.darden.virginia.edu . So going to dardencommunity.darden.virginia.edu /myPage.html would send its data to Google Analtics with that SAME account number. Aside from having the testing domain data in the same profile are there any other issues/problems we may run into?
Reporting & Analytics | | Darden0 -
How to remove unwanted dynamic parameters from a URL in Google Analytics
Hi, Would really appreciate some help with this. I have been experimenting with RegEx to achieve this but as I’ve never used it before am currently failing miserably. We have conversion pages i need to set goals for that are formatted as below: https://www.domain.co.uk//Application_Form/(S(ewhbqp5cki0mppuzukunkqno))/enterCardDetails.aspx I need to remove the (s(xxx)) section from the URL as rather than one pages i currently have thousands of unique URL's. What’s catching me out is that as it’s not a URL parameter I can’t discount and as half way through can’t just do head matches etc to /entercarddetails Help would be much appreciated. Thanks.
Reporting & Analytics | | Sarbs0 -
How to track what people type on my text boxes on Google Analytics?
Hi there! In our website, we have a few text boxes that users need to use to complete the goal. The boxes aren't search boxes, but it's still important to us to track what people type on it. I'm looking for a way to track the data through the "event" feature in Google Analytics, but it seems that this tracker can only calculate clicks, or video views etc. Does anyone knows how to track do it?
Reporting & Analytics | | ivan.precisodisso0