What's the best way to discover which search terms competitors are highly-ranked for?
-
I'd like to know for which search terms competitors appear in the top 10, but I haven't found an efficient way to do so. Any help is appreciated...thanks!
-
I agree Matt While we know most terms we want to target keyword research is an important part of our job. I regular go back and re-research keywords for clients I have worked with for years. I would be doing them a disservice if I did not.
-
Thanks! Very helpful.
-
Thanks -- my concern, though, is that I might not really know which keywords should actually be my target keywords. Understanding what my competitors rank for would provide some insight.
-
SEMRush.com is a quick place to start. I like SpyFu.com too. You can also get a pretty good idea of the terms they're trying to target by reviewing their content and backlinks (anchor text).
Good luck!
LHC
-
I look at this problem like this. First, identify what your target keywords are. Then, identify who your competitors are for your keywords.
-
You might take a look at SpyFu.com. They can give you a fairly good idea. For instance they said that npgeekery.com ranks like this.
| 12 | take aways | |
| 25 | brand monitoring | |
| 29 | non profit strategy | |
| 32 | takeaways | |
| 37 | aways | -
SEOmoz Term Extractor tool, followed up with some checking against the SERPs. That's the combination I've been using to learn more about my competition at least. You could always check their source for meta keywords too.
EDIT: Also take a look at the anchor tag text of their inbound links.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is it necessary to have unique H1's for pages in a pagination series (i.e. blog)?
A content issue that we're experiencing includes duplicate H1 issues within pages in a pagination series (i.e. blog). Does each separate page within the pagination need a unique H1 tag, or, since each page has unique content (different blog snippets on each page), is it safe to disregard this? Any insight would be appreciated. Thanks!
Algorithm Updates | | BopDesign0 -
Googles Search Intent – Plural & Singular KW’s
This is more of a ‘gripe’ than a question, but I would love to hear people’s views. Typically, when you search for a product using the singular and plural versions of the keyword Google delivers different SERPs. As an example, ‘leather handbag’ and ‘leather handbags’ return different results, but surely the search intent is exactly the same? You’d have thought Google was now clever enough to work this out. We tend to optimise our webpages for both the plural and singular variations of the KW’s, but see a mixed bag of results when analysing rankings. Is Google trying to force us to create a unique webpage for the singular version, and another unique webpage for the plural version? This would confuse the visitor, and make no sense.. the search intent is the same! How do you combat this problem? Many thanks in advance. Lee.
Algorithm Updates | | Webpresence0 -
Need Advice - Google Still Not Ranking
Hi Team - I really need some expert level advice on an issue I'm seeing with our site in Google. Here's the current status. We launched our website and app on the last week of November in 2014 (soft launch): http://goo.gl/Wnrqrq When we launched we were not showing up for any targeted keywords, long tailed included, even the title of our site in quotes. We ranked for our name only, and even that wasn't #1. Over time we were able to build up some rankings, although they were very low (120 - 140). Yesterday, we're back to not ranking for any keywords. Here's the history: While developing our app, and before I took over the site, the developer used a thin affiliate site to gather data and run a beta app over the course of 1 - 2 years. Upon taking on the site and moving to launch the new website/app I discovered what had been run under the domain. Since than the old site has been completely removed and rebuild, with all associated urls (.uk, .net, etc...) and subdomains shutdown. I've allowed all the old spammy pages (thousands of them to 404). We've disavowed the old domains (.net, .uk that were sending a ton of links to this), along with some links that seemed a little spammy that were pointing to our domain. There are no manual actions or messaged in Google Webmaster Tools. The new website uses (SSL) https for the entire site, it scores a 98 / 100 for a mobile usability (we beat our competitors on Google's PageSpeed Tool), it has been moved to a business level hosting service, 301's are correctly setup, added terms and conditions, have all our social profiles linked, linked WMT/Analytics/YouTube, started some Adwords, use rel="canonical", all the SEO 101 stuff ++. When I run the page through the moz tool for a specific keyword we score an A. When I did a crawl test everything came back looking good. We also pass using other tools. Google WMT, shows no html issues. We rank well on Bing, Yahoo and DuckDuckGo. However, for some reason Google will not rank the site, and since there is no manual action I have no course of action to submit a reconsideration request. From an advanced stance, should we bail on this domain, and move to the .co domain (that we own, but hasn't been used before)? If we 301 this domain over, since all our marketing is pointed to .com will this issue follow us? I see a lot of conflicting information on algorithmic issues following domains. Some say they do, some say they don't, some say they do since a lot of times people don't fix the issue. However, this is a brand new site, and we're following all of Google's rules. I suspect there is an algorithmic penalty (action) against the domain because of the old thin affiliate site that was used for the beta and data gathering app. Are we stuck till Google does an update? What's the deal with moving us up, than removing again? Thoughts, suggestions??? I purposely, did a short url to leave out the company name, please respect that, since I don't want our issues to popup on a web search. 🙂
Algorithm Updates | | get4it0 -
Any SEO thoughts about Google's new Data Highlighter for products?
After searching around on the web for a while I couldn't find any case studies or interesting posting about Google's new feature to highlight structured data. In Google Webmaster Tools you can now tag your products to be displayed as structured data in Google's search results. Two questions that rose immediately: 1. What effect will Google's new Data Hightlighter for products have on your SEO? Can we expect better CTR's for productspage results in Google? Better conversion rates perhaps? Any case studies that show KPI improvements after using structured data for products? 2. I would love to see some examples in the search results to see what productpages would look like after Data Highlighting it. Your thoughts or input about this subject will be much appreciated.
Algorithm Updates | | SDIM0 -
Are internal search meta keywords necessary?
One of my duties is to improve internal search results. From my reading, good site architecture and content is the way to achieve that. However, for example, are internal meta keywords necessary? I know they haven't mattered externally for a long time, but somebody in my department mentioned wanting this functionality in our CMS. I just want to make sure I'm not missing anything.
Algorithm Updates | | SSFCU0 -
Drop in Traffic from Google, However no change in the rankings
I have seen a 20% drop in traffic from google last week (After April 29th). However when I try to analyze the rank of the keywords in the google results that send me traffic they seem to be the same. Today (6th March) Traffic has fallen further again with not much/any visible change in the rankings. Any ideas on what the reason for this could be? I have not made any changes to the website recently.
Algorithm Updates | | raghavkapur0 -
Local Vs National SEO Rankings
Hi Guys, I just had a quick question, is it truly possible to rank number one worldwide/nationally for a keyword phrase these days such as, Computer repair services. I'm not too concerned with the local serps that come up above the fold. I'm just more concerned, if Google is looking to serve more local results into the regular serps listing? I hope that makes sense thanks. Best, Peter
Algorithm Updates | | PeterRota0 -
Correlation of Rankings with Personal Pronouns?
Has there been any tests or studies that associate writing in the first person or using "emotional" feeling phrases to higher rankings. More specifically to a blog structure. I'm trying a blog option with a local telecommunications company, however I'm having flashbacks of writing those 5 paragraph essays when taking the SATs. The owner decided he should take on the responsibility and it's like he just can't bring himself to write from a personal perspective. He's a bit stuck in the "professional" mindset and worried about appearing unprofessional. I empathize with his perspective, but I know it's not going to work..or maybe it will? it's just not going to be interesting to readers, but perhaps google will appreciate the fresh content. I don't think letting an employee takeover will be an option as he's very protective of the company's image. So would you ditch the blog? or continue with the dull posts?
Algorithm Updates | | squareplug0