What is the best way to change your sites folder structure?
-
Hi,
Our site was originally created with a very flat folder structure - most of the pages are at the top level. Because we will adding more content I want to tidy up the structure first. I just wanted to check what the best way to go about this was. Is it best to:
-
First configure all the new 301 redirects to point to the new pages, while leaving the actual links on our site pointing to the old pages. Then changing the links on the site after a few weeks.
-
Configure the redirects and change the actual links on my website at the same time to point to the new locations.
My thinking that if I go with option 1 route then I will give Google a chance to process all the redirects and change the locations in their index before I start pointing them to the new locations. But does it make any difference? What is the best wat to go about making this sort of change to minimize any loss in rankings, page rank etc?
Thanks for the help.
-
-
Cyklop Studio is correct. Definitely the second option.
301 your pages, change all links, then crawl your site so you can find any links you missed.
Imagine for a moment you moved to a new home. You go to the post office and forward your mail to the new home (i.e. a 301). Would you still keep asking everyone to send your mail to your old home (i.e. keep the old links)? No. You would update everyone you can, then as you notice forwarded mail you can contact those people or businesses you missed and alert them to your new address.
-
This is something I am considering doing as well with my site. I would really like to change to folder structure around. The biggest issue is some of my inner pages are ranking well in the SERPS and I want to continue that success even after the switch is done.
-
My gut feeling says #2. I'll spend the rest of this post thinking out loud why I think that one is there better option (though I don't think there is actually a 'wrong' and a 'good' option here, both have their advantages en disadvantages).
-
Both your visitors and the search engines will stop visiting the old URLs as fast as possible (saving you bandwidth on the redirects).
-
Less 'code overhead' regarding cases such as 'did I change that one already?'
-
You are treating search engine robots and human visitors equally
Love to see what others have to say about this!
-
-
definitely number 2.. if you leave the links, then your have conflicting information for Google. 1 saying it's been moved over here and 1 saying everything has is still where it use to be.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Our clients Magento 2 site has lots of obsolete categories. Advice on SEO best practice for setting server level redirects so I can delete them?
Our client's Magento website has been running for at least a decade, so has a lot of old legacy categories for Brands they no longer carry. We're looking to trim down the amount of unnecessary URL Redirects in Magento, so my question is: Is there a way that is SEO efficient to setup permanent redirects at a server level (nginx) that Google will crawl to allow us at some point to delete the categories and Magento URL Redirects? If this is a good practice can you at some point then delete the server redirects as google has marked them as permanent?
Technical SEO | | Breemcc0 -
Does anyone know the linking of hashtags on Wix sites does it negatively or postively impact SEO. It is coming up as an error in site crawls 'Pages with 404 errors' Anyone got any experience please?
Does anyone know the linking of hashtags on Wix sites does it negatively or positively impact SEO. It is coming up as an error in site crawls 'Pages with 404 errors' Anyone got any experience please? For example at the bottom of this blog post https://www.poppyandperle.com/post/face-painting-a-global-language the hashtags are linked, but they don't go to a page, they go to search results of all other blogs using that hashtag. Seems a bit of a strange approach to me.
Technical SEO | | Mediaholix0 -
What is SEO best practice to implement a site logo as an SVG?
What is SEO best practice to implement a site logo as an SVG?
Technical SEO | | twisme
Since it is possible to implement a description for SVGs it seems that it would be possible to use that for the site name. <desc>sitename</desc>
{{ STUFF }} There is also a title tag for SVGs. I’ve read in a thread from 2015 that sometimes it gets confused with the title tag in the header (at least by Moz crawler) which might cause trouble. What is state of the art here? Any experiences and/or case studies with using either method? <title>sitename</title>
{{ STUFF }} However, to me it seems either way that best practice in terms of search engines being able to crawl is to load the SVG and implement a proper alt tag: What is your opinion about this? Thanks in advance.1 -
What's the best way to pass link juice to a page on another domain?
I'm working with a non-profit, and their donation form software forces them to host their donation pages on a different domain. I want to attempt to get their donation page to appear in their sitelinks in Google (under the main website's entry), but it seems like the organization's donation forms are at a disadvantage because they're not actually hosted on that site. I know that no matter what I do, there's no way to "force" a sitelink to appear the way I want it, but... I was trying to think if there's a way I can work around this. Do you think 1) creating a url like orgname.org/donate and having that be a 301 redirect to the donation form, and 2) using the /donate redirect all over the site (instead of linking directly to the form) would help? Are there alternatives other folks recommend?
Technical SEO | | clefevre0 -
Url folder structure
I work for a travel site and we have pages for properties in destinations and am trying to decide how best to organize the URLs basically we have our main domain, resort pages and we'll also have articles about each resort so the URL structure will actually get longer:
Technical SEO | | Vacatia_SEO
A. domain.com/main-keyword/state/city-region/resort-name
_ domain.com/family-condo-for-rent/orlando-florida/liki-tiki-village_ _ domain.com/main-keyword-in-state-city/resort-name-feature _
_ domain.com/family-condo-for-rent/orlando-florida/liki-tiki-village/kid-friend-pool_ B. Another way to structure would be to remove the location and keyword folders and combine. Note that some of the resort names are long and spaces are being replaced dynamically with dashes.
ex. domain.com/main-keyword-in-state-city/resort-name
_ domain.com/family-condo-for-rent-in-orlando-florida/liki-tiki-village_ _ domain.com/main-keyword-in-state-city/resort-name-feature_
_ domain.com/family-condo-for-rent-in-orlando-florida/liki-tiki-village-kid-friend-pool_ Question: is that too many folders or should i combine or break up? What would you do with this? Trying to avoid too many dashes.0 -
Site Navigation
Hello, I have some questions about best practices with site navigation & internal linking. I'm currently assisting aplossoftware.com with its navigation. The site has about 200 pages total. They currently have a very sparse header with a lot of links in the footer. The three most important keywords they want to rank for are nonprofit accounting software, church accounting software and file 990 online. 1. What are your thoughts about including a drop down menu in the header for the different products? (they have 3 main products). This would allow us to include a few more links in the header and give more real estate to include full keywords in anchor text. 2. They have a good blog with content that gets regularly updated. Currently it's linked in the footer and gets a tiny amount of visits. What are your thoughts about including it as a link in the header instead? 3. What are best practices with using (or not using) no follow with site navigation and footer links? How about with links to social media pages like Facebook/Twitter? Any other thoughts/ideas about the site navigation for this site (www.aplossoftware.com) would be much appreciated. Thanks!
Technical SEO | | stageagent0 -
301 Multiple Sites to Main Site
Over the past couple years I had 3 sites that sold basically the same products and content. I later realized this had no value to my customers or Google so I 301 redirected Site 2 and Site 3 to my main site (Site 1). Of course this pushed a lot of page rank over to Site 1 and the site has been ranking great. About a week ago I moved my main site to a new eCommerce platform which required me to 301 redirect all the url's to the new platform url's which I did for all the main site links (Site 1). During this time I decided it was probably better off if I DID NOT 301 redirect all the links from the other 2 sites as well. I just didn't see the need as I figured Google realized at this point those sites were gone and I started fearing Google would get me for Page Rank munipulation for 301 redirecting 2 whole sites to my main site. Now I am getting over 1,000 404 crawl errors in GWT as Google can no longer find the URL's for Site 2 and Site 3. Plus my rankings have dropped substantially over the past week, part of which I know is from switching platforms. Question, did I make a mistake not 301 redirecting the url's from the old sites (Site 2 and Site 3) to my new ecommerce url's at Site 1?
Technical SEO | | SLINC0 -
Site command
How reliable is site command? Is there any other way to check indexed pages.
Technical SEO | | gmk15670