Skip to content
    Moz logo Menu open Menu close
    • Products
      • Moz Pro
      • Moz Pro Home
      • Moz Local
      • Moz Local Home
      • STAT
      • Moz API
      • Moz API Home
      • Compare SEO Products
      • Moz Data
    • Free SEO Tools
      • Domain Analysis
      • Keyword Explorer
      • Link Explorer
      • Competitive Research
      • MozBar
      • More Free SEO Tools
    • Learn SEO
      • Beginner's Guide to SEO
      • SEO Learning Center
      • Moz Academy
      • SEO Q&A
      • Webinars, Whitepapers, & Guides
    • Blog
    • Why Moz
      • Digital Marketers
      • Agency Solutions
      • Enterprise Solutions
      • Small Business Solutions
      • The Moz Story
      • New Releases
    • Log in
    • Log out
    • Products
      • Moz Pro

        Your all-in-one suite of SEO essentials.

      • Moz Local

        Raise your local SEO visibility with complete local SEO management.

      • STAT

        SERP tracking and analytics for enterprise SEO experts.

      • Moz API

        Power your SEO with our index of over 44 trillion links.

      • Compare SEO Products

        See which Moz SEO solution best meets your business needs.

      • Moz Data

        Power your SEO strategy & AI models with custom data solutions.

      NEW Keyword Suggestions by Topic
      Moz Pro

      NEW Keyword Suggestions by Topic

      Learn more
    • Free SEO Tools
      • Domain Analysis

        Get top competitive SEO metrics like DA, top pages and more.

      • Keyword Explorer

        Find traffic-driving keywords with our 1.25 billion+ keyword index.

      • Link Explorer

        Explore over 40 trillion links for powerful backlink data.

      • Competitive Research

        Uncover valuable insights on your organic search competitors.

      • MozBar

        See top SEO metrics for free as you browse the web.

      • More Free SEO Tools

        Explore all the free SEO tools Moz has to offer.

      NEW Keyword Suggestions by Topic
      Moz Pro

      NEW Keyword Suggestions by Topic

      Learn more
    • Learn SEO
      • Beginner's Guide to SEO

        The #1 most popular introduction to SEO, trusted by millions.

      • SEO Learning Center

        Broaden your knowledge with SEO resources for all skill levels.

      • On-Demand Webinars

        Learn modern SEO best practices from industry experts.

      • How-To Guides

        Step-by-step guides to search success from the authority on SEO.

      • Moz Academy

        Upskill and get certified with on-demand courses & certifications.

      • MozCon

        Save on Early Bird tickets and join us in London or New York City

      Unlock flexible pricing & new endpoints
      Moz API

      Unlock flexible pricing & new endpoints

      Find your plan
    • Blog
    • Why Moz
      • Digital Marketers

        Simplify SEO tasks to save time and grow your traffic.

      • Small Business Solutions

        Uncover insights to make smarter marketing decisions in less time.

      • Agency Solutions

        Earn & keep valuable clients with unparalleled data & insights.

      • Enterprise Solutions

        Gain a competitive edge in the ever-changing world of search.

      • The Moz Story

        Moz was the first & remains the most trusted SEO company.

      • New Releases

        Get the scoop on the latest and greatest from Moz.

      Surface actionable competitive intel
      New Feature

      Surface actionable competitive intel

      Learn More
    • Log in
      • Moz Pro
      • Moz Local
      • Moz Local Dashboard
      • Moz API
      • Moz API Dashboard
      • Moz Academy
    • Avatar
      • Moz Home
      • Notifications
      • Account & Billing
      • Manage Users
      • Community Profile
      • My Q&A
      • My Videos
      • Log Out

    The Moz Q&A Forum

    • Forum
    • Questions
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. Home
    2. SEO Tactics
    3. Technical SEO
    4. What is SEO best practice to implement a site logo as an SVG?

    Moz Q&A is closed.

    After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

    What is SEO best practice to implement a site logo as an SVG?

    Technical SEO
    4
    8
    7693
    Loading More Posts
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with question management privileges can see it.
    • twisme
      twisme Subscriber last edited by

      What is SEO best practice to implement a site logo as an SVG?
      Since it is possible to implement a description for SVGs it seems that it would be possible to use that for the site name.

      <desc>sitename</desc>
          {{ STUFF }}

      There is also a title tag for SVGs. I’ve read in a thread from 2015 that sometimes it gets confused with the title tag in the header (at least by Moz crawler) which might cause trouble. What is state of the art here? Any experiences and/or case studies with using either method?

      <title>sitename</title>
          {{ STUFF }}

      However, to me it seems either way that best practice in terms of search engines being able to crawl is to load the SVG and implement a proper alt tag:

      What is your opinion about this? Thanks in advance.

      1 Reply Last reply Reply Quote 1
      • Roman-Delcarmen
        Roman-Delcarmen @Roman-Delcarmen last edited by

        As you can see Yoast SEO just follow the official information and guides

        1 Reply Last reply Reply Quote 1
        • seoman10
          seoman10 last edited by

          I think the point that Roman is making is that it doesn't make any difference what you use for your logo from Google perspective.

          You just need to make sure that it works across the different types of browser.

          As far as I know, Google doesn't really interpret images as such at the moment.

          1 Reply Last reply Reply Quote 1
          • Roman-Delcarmen
            Roman-Delcarmen @donsilvernail last edited by

            This what Google say about it

            "Today, we’re launching support for the schema.org markup for organization logos, a way to connect your site with an iconic image. We want you to be able to specify which image we use as your logo in Google search results.

            Using schema.org Organization markup, you can indicate to our algorithms the location of your preferred logo. For example, a business whose homepage is www.example.com can add the following markup using visible on-page elements on their homepage:

            Home

            Update 21 October 2014: You can also use any other supported syntax such as this JSON-LD code:

            This example indicates to Google that this image is designated as the organization’s logo image for the homepage also included in the markup, and, where possible, may be used in Google search results. Markup like this is a strong signal to our algorithms to show this image in preference over others, for example when we show Knowledge Graph on the right hand side based on users’ queries."

            Source

            Using schema.org markup for organization logos

            Roman-Delcarmen 1 Reply Last reply Reply Quote 2
            • donsilvernail
              donsilvernail @Roman-Delcarmen last edited by

              Roman,

              Yoast is an SEO guidance plugin for WordPress. This is only good info if the op has a WordPress website!

              Thanks,

              Don Silvernail

              Roman-Delcarmen 1 Reply Last reply Reply Quote 0
              • Roman-Delcarmen
                Roman-Delcarmen last edited by

                As I understand Google doesn't care if your logo is in SVG, JPG or PNG. If you want to mark up your logo the best way to do it is using Schemas.

                In fact "Yoast SEO" the most popular SEO plugins for WordPress use this solution.

                Wordpress > Dashboard > Company info
                you set the info on your website, upload your logo and then you will notice that the plugins have created json code with your company or website info.

                Schema.org Markup
                Google recently introduced Schema.org markup for logos, which is semantic markup that helps search engines to clearly discover which website image should be considered the official logo. Example:

                
                 [![Acme LLP Patent Lawyers, Chicago, IL](https://www.example.com/acme-patent-
                lawyers.gif)](http://www.example.com/ "Acme Patent 
                Lawyers, Chicago")
                
                

                Google Official Guide
                Using schema.org markup for organization logos

                IN SUMMARY
                Forget the file format and focus on how you mark up the information on your website. If you don't have WordPress there is a lot of options to create schemas.

                Introduction to Structured Data just need a code editor or you can use some
                Schema Markup Generator this is the Google Official Tool to validate your Schemas

                IF THIS ANSWER WERE USEFUL MARK IT AS A GOOD ANSWER 🙂

                donsilvernail 1 Reply Last reply Reply Quote 4
                • seoman10
                  seoman10 last edited by

                  As Donald said you don't want your logo as the title.

                  ALT text is used to describe an image, the impact on SEO is very small these days.

                  I would say keep the good HTML programming and editorial practices such as start your page with a header, adding titles were appropriate and elaborate with text, pictures and videos. Make sure you describe the pictures and videos with text, including the text around the element and within the ALT the text.

                  In this day and age, you need to optimize the user experience, not the search engine.

                  1 Reply Last reply Reply Quote 0
                  • donsilvernail
                    donsilvernail last edited by

                    Hi Twisme,

                    You do not want google to think of your image title as a site title. It is not documented how google treats svgs and their properties. my recommendation would be to use the old fashion way <img src="file.svg" alt="youralttaghere">

                    Thanks,

                    Don Silvernail

                    1 Reply Last reply Reply Quote 2
                    • 1 / 1
                    • First post
                      Last post

                    Got a burning SEO question?

                    Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


                    Start my free trial


                    Browse Questions

                    Explore more categories

                    • Moz Tools

                      Chat with the community about the Moz tools.

                    • SEO Tactics

                      Discuss the SEO process with fellow marketers

                    • Community

                      Discuss industry events, jobs, and news!

                    • Digital Marketing

                      Chat about tactics outside of SEO

                    • Research & Trends

                      Dive into research and trends in the search industry.

                    • Support

                      Connect on product support and feature requests.

                    • See all categories

                    Related Questions

                    • Mediaholix

                      Does anyone know the linking of hashtags on Wix sites does it negatively or postively impact SEO. It is coming up as an error in site crawls 'Pages with 404 errors' Anyone got any experience please?

                      Does anyone know the linking of hashtags on Wix sites does it negatively or positively impact SEO.  It is coming up as an error in site crawls 'Pages with 404 errors'  Anyone got any experience please? For example at the bottom of this blog post https://www.poppyandperle.com/post/face-painting-a-global-language the hashtags are linked, but they don't go to a page, they go to search results of all other blogs using that hashtag.  Seems a bit of a strange approach to me.

                      Technical SEO | | Mediaholix
                      0
                    • Firestarter-SEO

                      What is the best way to redirect visitors to certain pages of your site based on their location?

                      One website I manage wants to redirect users to state specific pages based on their location. What is the best way to accomplish this? For example a user enters the through site.com but they are in Colorado so we want to direct them to site.com/colorado.

                      Technical SEO | | Firestarter-SEO
                      0
                    • eglove

                      Does my "spam" site affect my other sites on the same IP?

                      I have a link directory called Liberty Resource Directory. It's the main site on my dedicated IP, all my other sites are Addon domains on top of it. While exploring the new MOZ spam ranking I saw that LRD (Liberty Resource Directory) has a spam score of 9/17 and that Google penalizes 71% of sites with a similar score. Fair enough, thin content, bunch of follow links (there's over 2,000 links by now), no problem. That site isn't for Google, it's for me. Question, does that site (and linking to my own sites on it) negatively affect my other sites on the same IP? If so, by how much? Does a simple noindex fix that potential issues? Bonus: How does one go about going through hundreds of pages with thousands of links, built with raw, plain text HTML to change things to nofollow? =/

                      Technical SEO | | eglove
                      0
                    • Dan-Lawrence

                      Image Height/Width attributes, how important are they and should a best practice site include this as std

                      Hi How important are the image height/width attributes and would you expect a best practice site to have them included ? I hear not having them can slow down a page load time is that correct ? Any other issues from not having them ? I know some re social sharing (i know bufferapp prefers images with h/w attributes to draw into their selection of image options when you post) Most importantly though would you expect them to be intrinsic to sites that have been designed according to best practice guidelines ? Thanks

                      Technical SEO | | Dan-Lawrence
                      0
                    • acs111

                      Are links in menus to external sites bad for SEO?

                      We're building a blog on a subdomain of the main site. The main site is on Shopify and the blog will be on wordpress. I'd like to keep the user experience as simple as possible so I'd like to make the blog look exactly like the main Shopify site. This means having a menu in the blog that duplicates the Shopify menu. So is it bad for SEO to have someone click on the 'about us' button in the blog subdomain (blog.mainsite.com) which takes you to the 'about us page' on the main shopify website (mainsite.com)?

                      Technical SEO | | acs111
                      0
                    • StreetwiseReports

                      Does Bitly hurt your SEO?

                      I often use bit.ly or Google URL shortener in links when other websites post my articles so I can track clicks. However, I am thinking this may HURT my SEO given that it is taking away a back link to my website. Is that logic correct ? If so, what is a good way to be able to track clicks if a website posts your article without jeopardizing the SEO value?

                      Technical SEO | | StreetwiseReports
                      1
                    • TheARKlady

                      What are your best tips for SEO on a shopping cart?

                      So, I am working on a shopping cart platform (X-Cart) and so far don't like it. Also, the web designer is not someone I've worked with before and he is understandably conservative about access--which limits what I can and cannot do from the back end. One of the things I like to do is include text for the search engines. However, based on conversion, etc., I think the product images on a landing page (main brand info with specific products that show up) should show up first to move toward conversion first. I am thinking of adding the text below the product images on the brand pages so the viewer sees the products first while still keeping the content seo. My practice is to use between 300-350 words minimum on a page. Just wondering what best practices you have for a shopping cart. Care to share? Any tips or hints? Thoughts on what I might do that would be most effective? As always, thanks in advance for your sage advice!

                      Technical SEO | | TheARKlady
                      0
                    • Weerdboil

                      Delete old site but redirect domain to a new domain and site

                      I just have a quick query and I have a feeling about what the answer is so just wanted to see what you guys thought... Basically I am working on a client site. This client has a few other websites that are divisions of their company. However these divisions/websites are no longer used. They are wanting to delete the websites but redirect the domains to their name main website. They believe this will pass on SEO benefits as these old division sites are old and have a good PR and history. I'm unsure for DEFINITE, which way is correct?

                      Technical SEO | | Weerdboil
                      0

                    Get started with Moz Pro!

                    Unlock the power of advanced SEO tools and data-driven insights.

                    Start my free trial
                    Products
                    • Moz Pro
                    • Moz Local
                    • Moz API
                    • Moz Data
                    • STAT
                    • Product Updates
                    Moz Solutions
                    • SMB Solutions
                    • Agency Solutions
                    • Enterprise Solutions
                    Free SEO Tools
                    • Domain Authority Checker
                    • Link Explorer
                    • Keyword Explorer
                    • Competitive Research
                    • Brand Authority Checker
                    • Local Citation Checker
                    • MozBar Extension
                    • MozCast
                    Resources
                    • Blog
                    • SEO Learning Center
                    • Help Hub
                    • Beginner's Guide to SEO
                    • How-to Guides
                    • Moz Academy
                    • API Docs
                    About Moz
                    • About
                    • Team
                    • Careers
                    • Contact
                    Why Moz
                    • Case Studies
                    • Testimonials
                    Get Involved
                    • Become an Affiliate
                    • MozCon
                    • Webinars
                    • Practical Marketer Series
                    • MozPod
                    Connect with us

                    Contact the Help team

                    Join our newsletter
                    Moz logo
                    © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
                    • Accessibility
                    • Terms of Use
                    • Privacy

                    Looks like your connection to Moz was lost, please wait while we try to reconnect.