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  4. Is it better to drip feed content?

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Is it better to drip feed content?

On-Page Optimization
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  • Mulith
    Mulith last edited by Jun 16, 2011, 5:32 AM

    Hi All,

    I've assembled a collection of 5 closely related articles each about 700 words for publishing by linking to them from on one of my pages and would appreciate some advice on the role out of these articles.

    Backround: My site is a listings based site and a majority of the content is published on my competitors sites too. This is because advertisers are aiming to spread there adverts wide with the hope of generating more responses. The page I'm targeting ranks 11th but I would like to link it to some new articles and guides to beef it up a bit. My main focus is to rank better for the page that links to these articles and as a result I write up an introduction to the article/guide which serves as my unique content.

    Question: Is it better to drip feed the new articles onto the site or would it be best to get as much unique content on as quickly as possible to increase the ratio of unique content vs. external duplicate content on the page that links to these articles**?**

    Thank you in advance.

    1 Reply Last reply Reply Quote 0
    • wparlaman
      wparlaman Subscriber @Mulith last edited by Jun 16, 2011, 1:08 PM Jun 16, 2011, 1:08 PM

      Good luck. Like I said, this is just me being silly. I pray to my Google shrine twice a day and this is what it tells me.

      All at once or drip feed, either way your content gets up there!

      1 Reply Last reply Reply Quote 0
      • Mulith
        Mulith last edited by Jun 16, 2011, 1:04 PM Jun 16, 2011, 1:04 PM

        Thanks guys for your help. Think I'm going to publish it all at once. Was originally in agreement with Bill but after doing a bit of reading it's probably safe to say that the SE's prioritise good content over content age. I've noticed blogs having slightly inflated PR because of the regular content but it's unlikely I'll be able to keep up regular posts and as a result any benefit derived from drip feeding would fall away when I run out of articles. If it doesn't work I'm calling my lawyer on you guys, hehe kidding :)))))

        wparlaman 1 Reply Last reply Jun 16, 2011, 1:08 PM Reply Quote 0
        • wparlaman
          wparlaman Subscriber last edited by Jun 16, 2011, 1:24 PM Jun 16, 2011, 12:04 PM

          I don't think there is any right or wrong answer to this question. More of a preference.

          For me, I like to drip my content.

          In my own silly mind, it looks more natural to the search engines rather than dumping a bunch of content on your site.

          I also think it keeps the search engines coming back to your site as you posting content through the months and years rather than all at one time.

          Mind you. I have no scientific basis for this... just my own anal retentivity. LOL

          1 Reply Last reply Reply Quote 1
          • EGOL
            EGOL last edited by Jun 16, 2011, 1:23 PM Jun 16, 2011, 8:41 AM

            When I have new content I can't wait to get it indexed.  So even if I am not promoting it yet on the homepage I will put up links to it on relevant pages just to get spiders into it.

            Five articles is no worry.

            1 Reply Last reply Reply Quote 1
            • RyanKent
              RyanKent last edited by Jun 16, 2011, 1:23 PM Jun 16, 2011, 7:32 AM

              There is no advantage to holding back from a search engine perspective. The only reason I can think of to hold back relates to promotion opportunities for the articles. You could publish one article each week, tweet it and otherwise generate interest around the weekly article. If that is not of interest to you, then I would publish all five articles.

              1 Reply Last reply Reply Quote 1
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