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Hey Community, We need help! Have we been penalised, or is there some technical SEO issue that is stopping our service pages from being properly read? Website: www.digitalnext.com.au In July 2021, we suffered a huge drop in coverage for both short and longtail keywords. We thought that this could have been because of the link spam, core web vitals or core update around that time period. SEMRush: https://gyazo.com/d85bd2541abd7c5ed2e33edecc62854c
GSC: https://gyazo.com/c1d689aff3506d5d4194848e625af6ec There is no manual action within GSC and we have historically ranked page 1 for super competitive keywords. After waiting some time thinking it was an error, we have then have taken the following actions: Launched new website. Rewrote all page content (except blog posts). Ensured each page passes core web vitals. Submitted a backlink detox. Removed a website that was spoofing our old one. Introduced strong pillar and cluster internal link structure. After 3 months of the new website, none of our core terms has come back and we are struggling for visibility. We still rank for some super long-tail keywords but this is the lowest amount of visibility we have had in over 5 years. Every time we launch a blog post it does rank for competitive keywords, yet the old keywords are still completely missing. It almost feels like any URLs that used to rank for core terms are being penalised. So, I am wondering whether this is a penalisation (and what algorithm), or, there is something wrong with the structure of our service pages for them to not rank. Look forward to hearing from you
Steven