How Important is the IP Address for SEO?
-
Hi Everyone,
I am curious to know if IP Address plays any role in SEO....What if a website sharing an I.P with a porn site, BlueFart site, fake viagra pills site etc.? Does it affect the SEO?
Please share your opinion on this.
Thanks
-
Thanks Alsn & Ryan.
-
There are numerous issues which can arise from sharing an IP address. Many of these issues can affect SEO. Some examples:
1. If any website which shares your IP address sends spam e-mail, then your IP can be blocked by various companies. Later when you try to send site-related e-mail to a customer your e-mail will then be blocked. The issue can take weeks to resolve one the root cause is found. This issue can impact SEO since many sites use e-mail to confirm registration, send advertisements or otherwise promote their site.
2. If you share an IP address with a "bad" site, your site's IP can be blocked or served different content.
3. Your site can be blocked by various companies due to sharing an IP with a bad site. For example, many sites have various spam protection where the admin presses a single button to ban a user along with his IP.
I don't believe a search engine would take action against your IP unless they felt most of the sites on that IP were bad. There is precedent for such action but it would need to be quite bad to reach that point.
In short, if you are even remotely serious about providing a quality website then a unique IP should be considered. It is required for SSL, and usually costs only a couple dollars/month otherwise.
-
In that extreme case, then I would not go near that number, I would not even utter it near a computer or electrical device.
But in general, you can share you ip no with no problems at all. For instance, DiscountASP a big hoster in the US shares almost all of its thousands of websites on one ip number.
Any flagging of IP numbers I believe would be manual, and they would check it out first.
There is something to say about getting all your links from the same ip address, or same c-block of ip numbers, this can look suss if you have too many from the same.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
SEO Migration Options
Hi Guys, We have a www.sitename.com.au domain name and looking to move into the US market, and other markets in the future such as UK, Canada, etc. We are reviewing our options. Currently the .com.au is ccTLD to Australia so won't perform well in US. It seems the best option at this stage is to get a generic domain Generic top-level domains (gTLDs) like a .com. Then create different sub-folders for each country for example: .com our main country .com/us/ target us .com/uk/ Then in Google Search Console don't set country targeting for entire domain but use Hreflang Tags to specify the targeting for each page? -- This seems like a complex strategy to execute so i just want to check if this would be a optional option? Any suggestions would be very much appreciated! Cheers.
Intermediate & Advanced SEO | | cerednicenko0 -
Multi-Store SEO
I am currently developing a website which will have a multi-store function, i.e. one for US & ROW customers and one for UK & EU customers. The domain names will be along the lines of: Original domain: www.website.com UK & EU domain: eu.website.com US & ROW domain: us.website.com When a customer visits the website they will be redirected to one or the other depending on their location. Can anyone see any problems which this may cause in respect to SEO? I know there may be a duplicate content issue here also, how should I best deal with this?
Intermediate & Advanced SEO | | moon-boots0 -
Dealing with negative SEO
Interested to know people strategies for detecting and mitigating negative SEO. Previously I've used link monitoring tool and kept an eye on all new back links coming in to any page on the site. I have then manually assessed each one again using some tools and actually visiting the website. However, this always leaves me with one dilemma. Regardless of my assessment how do search engines see that link? I run three lists a white list, grey list and blacklist. White list - very relevant and have a lot of authority. I.e. leading industry blogs and forums. Grey list - out of topic/industry, directories Blacklist - sites de-indexed by Google, illegal content or absolute spam (i.e. one page filled with hundreds of links to different domains) Do you have any thoughts? How do you assess if link is bad?
Intermediate & Advanced SEO | | seoman100 -
Should my website be accessible by IP?
I have been doing some digging in to this today essentially triggered off by looking at the secure certificate on my site and comparing it to others as i have been seeing some security warnings on a random basis. I noticed that on all instances none of the other sites IP addresses re-direct to the website, whereas on my site it does. is re-directing the IP address to the website a big no-no?
Intermediate & Advanced SEO | | WAWKA1 -
Spam Links? -115 Domains Sharing the Same IP Address, to Remove or Not Remove Links
Out of 250 domains that link to my site about 115 are from low quality directories that are published by the same company and hosted on the same ip address. Examples of these directories are: -www.keydirectory.net -www.linkwind.com -www.sitepassage.com -www.ubdaily.com -www.linkyard.org A recent site audit from a reputable SEO firm identified 125 toxic links. I assume these are those toxic links. They also identified about another 80 suspicious domains linking to my site. They audit concluded that my site is suffering a partial Penguin penalty due to low quality links. My question is whether it is safe to remove these 125 links from the low quality directories. I am concerned that removing this quantity of links all at once will cause a drop in ranking because the link profile will be thin with only about 125 domains remaining that point to the site. Granted those 125 domains should be of somewhat better quality. I am playing with fire by having these removed. I URGENTLY NEED ADVICE AS THE WEBMASTER HAS INITIATED STEPS TO REMOVE THE 125 LINKS. Thanks everyone!!! Alan
Intermediate & Advanced SEO | | Kingalan10 -
Google is displaying wrong address
I have a client whose Google Places listing is not showing correctly. We have control of the page, and have the address verified by postcard. Yet when we view the listing it shows a totally different address that is miles away and on a totally different street. We have relogged into manage the business listing and all of the info is correct. We dragged the marker and submitted it to them that they had things wrong and left a note with the right address. Why would this happen and how can we fix it? Right now they rank highly but with a blatantly wrong address.
Intermediate & Advanced SEO | | Atomicx0 -
List of Best SEO forums
Could I please get some input on a list of the best SEO forums out there besides SEOmoz? (Both mainstream and non mainstream)
Intermediate & Advanced SEO | | Luia0 -
Google WMT Change of address.
Hey all. I've got two domain names. -rt112media.com -route112media.com http://rt112media.com is my main address. The preferred domain. My Google WMT account has 4 sites listed that I am a verified owner on. 1.)rt112media.com 2.)www.rt112media.com 3.)route112media.com 4.)www.route112media.com I recent changed the address in WMT for route112media.com to have the preferred domain rt112media.com. I did this on Nov 23. It is currently saying their is a request and I can withdrawl. Now I'm needing to set the preferred for www.rt112media.com to be rt112media.com but it will not let me because of the pending route112media.com. The problem is I'm getting a ton of errors under my www.rt112media.com diagnostics. I'm not getting any under rt112media.com but I am thinking it is still effecting my page rank. I have the 301's for all set up as a 301 wildcard to rt112media.com. They all redirect to the preferred domain I wan (rt112media.com.) Suggestions?
Intermediate & Advanced SEO | | Route112Media0