Best way to merge 2 ecommerce sites
-
Our Client owns two ecommerce websites.
Website A sells 20 related brands. Website has improving search rank, but not normally on the second to fourth page of google.
Website B was purchased from a competitor. It has 1 brand (also sold on site A). Search results are normally high on the first page of google.
Client wants to consider merging the two sites. We are looking at options.
Option 1: Do nothing, site B dominates it’s brand, but this will not do anything to boost site A.
Option 2: keep both sites running, but put lots of canonical tags on site B pointing to site A
Option 3: close down site B and make a lot of 301 redirects to site A
Option 4: ???
Any thoughts on this would be great. We want to do this in a way that boosts site A as much as possible without losing sales on the one brand that site B sells.
-
I work on a big ecommerce client which purchased another ecommerce website, the strategy they eneded up going with was running both websites still as they had such a good name in the market and both had decent ranks. (Option 1)
We can also aim for SERP domination on specific keywords, yet I understand the clients request to take one site down.
I think if you implement cross site 301's and move content to the main site it is evident that their will be a loss in rankings seen. (options 3)
-
I will try and provide some useful information as a follow up.
Sales on site B are slowly dieing. The brand that this web site sells is no longer in business. It has great rankings mainly because no one is competing for this brand and it specializes in that brand. It has a good link profile from other site pointing to it as a place to get the brand it sells (as they are now hard to find).
Site A is the site that has the longer term potential an is trying to be built up.
If a merger can only help site A sell the brand of site B, then there is no reason to do it. The desire is to boost the overall rankings for site A.
-
In my opinion, any answers given without knowledge of sales and profit data are dangerous.
Also, relative strength of the sites and their competitive markets should be considered.
If either of these are important sites that support a business someone who really knows what tehy are doing should be studying the options - which are greater in number than 3 or 4.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How bad is duplicate content for ecommerce sites?
We have multiple eCommerce sites which not only share products across domains but also across categories within a single domain. Examples: http://www.artisancraftedhome.com/sinks-tubs/kitchen-sinks/two-tone-sinks/medium-rounded-front-farmhouse-sink-two-tone-scroll http://www.coppersinksonline.com/copper-kitchen-and-farmhouse-sinks/two-tone-kitchen-farmhouse-sinks/medium-rounded-front-farmhouse-sink-two-tone-scroll http://www.coppersinksonline.com/copper-sinks-on-sale/medium-rounded-front-farmhouse-sink-two-tone-scroll We have selected canonical links for each domain but I need to know if this practice is having a negative impact on my SEO.
Intermediate & Advanced SEO | | ArtisanCrafted0 -
Best Way To Go About Fixing "HTML Improvements"
So I have a site and I was creating dynamic pages for a while, what happened was some of them accidentally had lots of similar meta tags and titles. I then changed up my site but left those duplicate tags for a while, not knowing what had happened. Recently I began my SEO campaign once again and noticed that these errors were there. So i did the following. Removed the pages. Removed directories that had these dynamic pages with the remove tool in google webmasters. Blocked google from scanning those pages with the robots.txt. I have verified that the robots.txt works, the pages are longer in google search...however it still shows up in in the html improvements section after a week. (It has updated a few times). So I decided to remove the robots.txt file and now add 301 redirects. Does anyone have any experience with this and am I going about this the right away? Any additional info is greatly appreciated thanks.
Intermediate & Advanced SEO | | tarafaraz0 -
Is a "Critical Acclaim" considered duplicate content on an eCommerce site?
I have noticed a lot of wine sites use "Critical Acclaims" on their product pages. These short descriptions made by industry experts are found on thousands of other sites. One example can be found on a Wine.com product page. Wine.com also provides USG through customer reviews on the page for original content. Are the "Critical Acclaim" descriptions considered duplicate content? Is there a way to use this content and it not be considered duplicate (i.e. link to the source)?
Intermediate & Advanced SEO | | mj7750 -
How to place two NADs on site (One website, 2 locations)
Hello, For our site: nlpca(dot)com we have 2 locations. One location is based out of a hotel in California, and one location is where we have our offices in Utah. Our site is about both locations, emphisizing California. Do we need to create a Utah page and put the Utah NAD on that page with separate address and phone number? What do we use as an address since we only have a hotel room in California now? What do we need to do to rank for both in the natural and also Places listings? Right now we're #1 for NLP California and #4 for NLP Utah Thanks!
Intermediate & Advanced SEO | | BobGW0 -
SEO Best Practices for Video Sites
What are the SEO Best Practices for video sites? Is there a guideline for this in SEOMOZ? Thanks in advance!
Intermediate & Advanced SEO | | merkal20050 -
2 Year Old Keyword Focused Site Will Not Rank for Keyword
Hi All, I need your help. This site is confounding me. The site is turnstilefactory.com It's a few years old. Strong domain name and seo focused on the term 'turnstile'. In bound links are not abundant, but certainly not absent either. Considering the subject matter, content and competition in the space, I would expect this site by now to at least be in the top 10 pages for the search 'turnstile', but it's not. I've tried everything I can think of with this, but it just won't rank for anything other than it's domain name. Can anyone please take a look and let me know if they see something I'm missing? It would be appreciated. Thanks.
Intermediate & Advanced SEO | | seomozpaul0 -
Handling Customer Accounts When Merging Sites
Anybody have some good advice as to how to handle customer accounts when merging eCommerce sites? These include email accounts and store accounts. We're trying to limit customer concerns when people discover the sites are merging. Thanks.
Intermediate & Advanced SEO | | AWCthreads0 -
What's the best way to phase in a complete site redesign?
Our client is in the planning stages of a site redesign that includes moving platforms. The new site will be rolled out in different phases throughout a period of a year. They are planning to put the new site redesign on a subdomain (i.e. www2.website.com) during the roll out of the different phases while eventually switching the new site back over to the www domain once all the phases are complete. We’re afraid that having the new site on the www2 domain will hurt SEO. For example, if their first phase is rolling out a new system to customize a product design and this new design system is hosted on www2.website.com/customize, when a customer picks a product to customize they’ll be linked to www2.website.com/customize instead of the original www.website.com/customize. The old website will start to get phased out as more and more of the new website is completed and users will be directed to www2. Once the entire redesign is completed, the old platform can be removed and the new website moved back to the www subdomian. Is there a better way of rolling out a website redesign in phases and not have it hosted on a different subdomain?
Intermediate & Advanced SEO | | BlueAcorn0