Can you help with a few high-level mobile SEO questions?
-
Rolling out a mobile site for a client and I'm not positive about the following:
- Do these mobile pages need to be optimized with the same / similar page titles? If we have a product page on the regular site with an optimized title like "Men's Sweaters, Shirts and Ties - Company XYZ", should the mobile version's page have the same title? What if the dev team simply named it "Company XYZ Clothes" and missed the targeted keywords? Does it matter?
- Along the lines of question 1, isn't there truly just one index and your regular desktop browser version will be used for all ranking factors on both desktop and mobile SERPs?
- If that regular page indeed ranks well for "men's sweaters" and that term is searched on a mobile device, the visitor will be detected and served up the mobile page version, regardless of its meta tags and authority (say it's on a subdomain, m.example/.com/mens-department/ ), correct?
- Are meta descriptions necessary for the mobile version? Will the GoogleBot Mobile recognize them or will just the regular version work? Looks like mobile meta descriptions have about 30 less characters.
Thanks in advance. Any advice is appreciated.
- AK
-
I have few concerns about mobile seo.
Pls have a look at here - http://www.seomoz.org/q/want-to-target-mobile-site-for-google-mobile-version-and-desktop-site-for-google-desktop-version
Can I have any response here?
-
Hi AK,
I've done some work/research for a client who had mobile sites. The responses below are based on these past experiences.
-
It should include the same/similar page titles. However, you should append the word mobile at the end, so that users immediately recognize that this is a mobile site. Ex: "Company XYZ Clothes- Mobile Site"
-
I'm a little unclear about your question, but there is a Googlebot that crawls regular pages and another bot that crawls mobile pages. The user-agent settings on the server should provide search engines with enough information to specifically use their mobile bots to crawl the sites. However, to build the authority of the regular sites via the mobile site, add canonical tags on the mobile site that lead to the regular site. This helps tell search engines the preferred location of the URL and pass authority to that site.
-
In theory, yes. However, this is based on the user's mobile device. The issue with mobile rankings is that it is entirely dependent on the user's phone model and this ranking differs phone-by-phone. To help with this, I would suggest creating a mobile sitemap for Google.
http://www.google.com/support/webmasters/bin/answer.py?answer=34648
- The regular version will work, but it will be helpful to append the word "mobile" in the description and ideally, near the beginning of the meta description.
Smartphones work by using the regular sites, so this only pertains to individuals who use mobile devices that can access the internet, but are not considered smartphones.
Best,
Stephanie
-
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Can we add header tags followed by header tags without text in-between? Best practice?
Hi all, I need clarification on this. We are adding new pages where H2 is followed by few bold bullet point headings with plain text description under each bullet point. I am just wondering whether we can given these bold bullet points as H3 tags as just leave as text. In the below example, can "**Good for website" **and "**Good for visitors" **be H3 tags or not? Benefits of SEO (H2) Good for website: Followed for best practices to show in search results Good for visitors: Will give better user experience. Number of H3 tags followed by a H2 is fine? In fact header tags followed by any header tag if Okay without plain text in-between? Thanks
Algorithm Updates | | vtmoz0 -
How can a site with two questionable inbound links outperform sites with 500-1000 links good PR?
Our site for years was performing at #1 for but in the last 6 months been pushed down to about the #5 spot. Some of the domains above us have a handful of links and they aren't from good sources. We don't have a Google penalty. We try to only have links from quality domains but have been pushed down the SERP's? Any suggestions?
Algorithm Updates | | northerncs0 -
What is the best SEO solution for pagination?
Dear all, What is the best SEO solution for pagination? for example, what code do I need to put on these individual pages? /page-1 /page-2 /page-3 (final page) Thanks!
Algorithm Updates | | HMK-NL0 -
Is there any SEO value to Infographs?
I purchased Piktochart to make what they said were SEO friendly infographs. Hearing conflicting responses on the SEO value I figure I should ask SEO's. The program is easy and you can download as an XML. Any responses are welcome Thank You
Algorithm Updates | | polarking0 -
Website evaluation questions-what to ask a client
I am looking to make a list of go-to questions when I talk to clients on the phone. What are some good questions that would help me evaluate their website/internet goals?
Algorithm Updates | | StreetwiseReports0 -
Can you compare overall search volumes year on year for specific terms?
Hi. I was wondering whether anyone knew if it is possible to compare search volumes for keywords year on year for absolute figures (so not using Insight). For example: How many people searched for computer mouses from 1.1.11 - 1.4.11 Compared to How many people searched for computer mouses from 1.1.12 - 1.4.12
Algorithm Updates | | SEOclient120 -
SEO ranking factors
Hello I am reading SEO ranking factor (very good informations) and I want to ask: what does it mean: of linking C bloks to page I think that: how many(#) links from the same server (C block) links to your homepage or some pages of your web... of linking IP adresses to page how many web links are going to my web and every links are from another server. if I understand it good, it is no different between, if you have links from webpages in one server (one C block) or from webpages on another servers as your web is, because both correlation is 0.25... THX Could anybody expalin me, what does it mean: # of External Links w/ Partial Match Anchor Text http://www.seomoz.org/article/search-ranking-factors#metrics-5 The number of external links and all these external links contain partial match anchor text from my query: (I am finding in Google "tennis" and see in SERP domain www.usta.com. # of External Links w/ Partial Match Anchor Text: tells me the number how many external links contain partial match anchor text "play tennis, tennis school, tennis info..."? )
Algorithm Updates | | PeterSEO0 -
Bounce rate help?
I'm trying to get to the bottom of the bounce rates of a few of the keyword results on my site. I think I'm getting traffic to an informative page and visitors are reading it then hopping back to Google to search for the terms I've just given them and I'm getting high bounce rates for this. I'll use an example to make it clear. A Google search for "hp 3050 ink" gets my HP 3050 printer page (A page that lists all the cartridges that will work in a HP 3050 printer) as a pretty good result. So far so good, right? My problem comes when I look in analytics and see that this page has a massive 80% bounce rate. The only reason I can think of is that people are using my site to find out what cartridge a printer will take and then using that information to refine their search. Am I over looking something? Is there anything I can do? Does it even matter? If it does is it really fair that my site is being punished for being a useful resource? Thanks in advance
Algorithm Updates | | Stinkyink0