Whitelabel stores and consequences for SEO
-
Hello
I have a very important question to you. We are planning to a open 2 – 5 “whitelabel” web shops in each country that run on the same platform and server (Demandware) as our current web sites. Each white label site will have own domain.
The product selection will be identical and prices will be identical, but the sites will be branded differently with other logo and colors and name for the store.
The question is about the consequences for SEO for such project.
- What are the risks for the rankings for us, if the whitelabel products have same product descriptions and names as our existing web shop has?
- Will it affect our rankings?
- How would google rank 3 whitelabel stores that have own domains but otherwise identical product content?
- What is the minimal that should be changed from SEO point of view in order to avoid Google penalties or ranking problems?
Looking forward to hear from you
Greetings,
Rolf -
Hi! We're going through some of the older unanswered questions and seeing if people still have questions or if they've gone ahead and implemented something and have any lessons to share with us. Can you give an update, or mark your question as answered?
Thanks!
-
Hi Rolf,
Making 2 - 5 whitelabel shops target to the exact same market is a bad idea. You should at least target different niches or users.
Anyway if you plan on doing replicas of the site, you will have to change every texts on the different sites. I recommend to change the HTML and everything that could link the different sites.
This is a difficult task however, SERP domination is extremely hard.
-
I haven't done this personally, so this is pure conjecture - but I would be a little concerned if the sites were mainly identical (layout, content, products) and running on the same (or very close) IP address. Who knows when/if it could be found, but this would be quite easy for Google to track and potentially treat as duplicate content. You may not see any effect now, but for the long-term I'd try to think of alternative strategies..
If they were treated as duplicates, then typically Google will pick one and hide the others from SERPs
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Relaunching a website - SEO implicataions
Im looking to relaunch a current website, that will undergo a complete makeover. Can you you tell me what factors I need to consider in doing this, particularly with regards to maintaining seo and migrating the current site in general
Intermediate & Advanced SEO | | aplnzmarch180 -
URL Parameters, Forms & SEO
Hi I have some pages on the site which have a quote form, in my site crawl I see these showing as duplicate content - my webmaster says this isn't the case, but I'm not sure. Landing page - https://www.key.co.uk/en/key/high-esd-chairs Page with form - https://www.key.co.uk/en/key/high-esd-chairs?quote-form - this also somehow has a canonical on it pointing to https://www.key.co.uk/en/key/high-esd-chairs?quote-form Which neither of us have added. I'm thinking we need to get the canonical needs to be updated to https://www.key.co.uk/en/key/high-esd-chairs Is it worth doing this for all these pages or am I worrying about nothing? Becky
Intermediate & Advanced SEO | | BeckyKey0 -
Feefo customer reviews for SEO
Hey Guys, I'm not overly techy, but, I need to advise on Feefo integration. I have been reading and it seems that https://support.feefo.com/support/solutions/articles/8000042161-full-integration-javascript-on-page this is the best integration method. Do you guys have any pointers with using Feefo? Are we still good to use intermediaries like this to handle our reviews for us? Thanks in advance for any help. Kay
Intermediate & Advanced SEO | | eLab_London0 -
Hypothetical SEO Question
I am running a website for a law firm. It has been running for many, many years and has plenty of backlinks and authority. I then create a standalone website for a specific type of case that the law firm is handling. On that website, I have a page that copies some of the attorney bio text from the main website. How much of a negative impact will this standalone website have on the main website as far as duplicate content issues are concerned? Please explain your answer in detail. Thank you in advance.
Intermediate & Advanced SEO | | goldbergweismancairo0 -
Video seo stats
I've come across various places that give statistics for things like "Video search results have a higher click-through than plain text results. " and
Intermediate & Advanced SEO | | Gordon_Hall
"Video is 50 times more likely to get organic page ranks in Google than plain text results" How true are these and does anyone have a definitive guide to video SEO?0 -
Seo Booster Pro WP Plugin
Hi guys, We used this plugin with good results in the past - http://cleverplugins.com/shop/seo-booster-pro/. Basically, the plugin checks the incoming traffic and when it sees traffic from Google evaluates the SERP where it's coming from. If the keyword was placed on the second page, it automatically ads a link in the sidebar pointing to the article page. The anchor of the link is the actual keyword. This way, the link gets a bit of extra juice and most of the times it gets bumped to the first page. We would like to use something similar to our ecom shops. We need to custom program it as it does not exist as a pre-made plugin. We have a concern though - one of the points of the last Google updates addressing link juice and authority manipulation. Please let me know if you use any related SEO technique (or even this plugin) and what are your thoughts on implementing a such tools on an ecomm site. Thanks in advance
Intermediate & Advanced SEO | | tolik10 -
SEO friendlier domain name
Hi, I just have a doubt. I am building a site I want to optimize for the keyword "slot machine gratis". I have bought two domains: slot-machines-gratis.it and slotmachine-gratis.it. Which domain do you recommend that I use to target the keyword "slot machine gratis"? Thank you.
Intermediate & Advanced SEO | | salvyy0 -
What are the SEO ramifications to forwarding your website to Facebook?
I have a client who wants to forward their website traffic to a campaign on Facebook for two week. I think it's a horrible idea on so many levels, but need a solid reason why. My gut says that their Google rankings will suffer, but I can't find any research/articles that state such. Help?
Intermediate & Advanced SEO | | Axis410